Metro Public Relations’ Post

Giant media buyer GroupM said it plans to double its media spending on women’s sports. Sports continue to get big ratings on TV and women’s sports have been gaining viewers. GroupM said it will be forming a marketplace dedicated to women’s sports and will be looking for first-look and first-to-market opportunities beginning with the 2024-25 upfront, with clients including adidas, Ally, Coinbase, Discovery, Google, Mars, Nationwide, Unilever and Universal Pictures participating. Advertisers are sending a clear message properties like WNBA, NWSL, and women’s college basketball programming will be increasingly valuable moving forward. #sports #groupm #tvratings #womensports #effectvinsights https://lnkd.in/eN9bbhc9

While millions will tune in to watch the games, younger viewers are flocking to social platforms like TikTok for their Olympic fix. This shift means brands and organizers are doubling down on their social media presence. Rahul Titus from Ogilvy says it best: "It's no longer enough to make a beautiful TV ad." Brands need a connected ecosystem, activating athletes on social media before, during, and after the event. How are you tuning into the Olympics? #Olympics #Advertising #BrandStrategy

SO YOU SAY THE YOUNGER GENERATION DOESN’T WATCH LIVE SPORTS? ….. THEY DO. Continuing on the theme of a New Era of Fan Driven Broadcasting, our friends at Creator Sports Network shared some details on their collaboration with ONE this past weekend. WHAT YOU NEED TO KNOW: - Creator Sports Network partnered with One Championship to distribute multiple fights across Twitch…. - 8 Content Creators (some that were very relevant to MMA and some that were not) delivered their own “Manning Cast”, weaving the narrative of the night through their unique lenses, capturing the essence of competition and sportsmanship WHY YOU SHOULD CARE: 18-34 YEAR OLD DEMO CONSUMING LIVE SPORT FOR OVER 22 MINS - 📈 An Average Concurrent Viewership (CCV) of 59K and 26.3 Million Impressions, spreading the excitement far and wide, making the One Championship the talk of Twitch. - 👀 Over 1 Million Total Views; ⌛ An Average Watch Time of 22 Minutes - far surpassing the industry standard, showcasing the captivating nature of our content and the engagement of our audience. DOMINATING THE TWITCH LEADERBOARD - 👑 Three creators dominated the scene by ranking as the Top 3 channels on Twitch in the sports category during the event, showcasing their unmatched ability to engage and entertain the audience. - Two other creators made it to the Top 10 in Sports, proving the depth of talent and the broad appeal of our content across platforms. AND IT MONETIZES… - According Integrated Content, the event delivered an estimated Media Value over $645K (taking into account the impressions driven by concurrents, watch time and conservative $25CPM) DISRUPTIVE PLAY: DEBUNKING THE MYTH ABOUT TODAY’S GENERATION AND LIVE SPORTS --> https://lnkd.in/e6v3CfSj

For true sports enthusiasts, the game never ends. They dive into sports radio to connect with fellow fans, their teams and hear honest coverage. Sports radio feeds their passion 24/7 and marketers have long taken notice to enjoy significant benefits when they advertise on sports radio. The recent Sports & Fandom study by Audacy, Inc. dove deep into the nature of fandom, uncovering the crucial role sports radio plays in driving fan engagement, loyalty, and advertiser impact. There are six key takeaways in the article below. #SportsRadio94WIP https://lnkd.in/e9zSCWxU

The sports industry is going through transformational changes to meet the needs and expectations of 21st century fans. From leagues and athletes getting closer to culture through music, fashion and gaming tie-ups, to new partnerships designed to drive audience connection, it's all about engaging with fans beyond the field. However, live sports is facing a... #adweek #brand #advertising

CBUS 335 Assignment #2 I read about how Gen Z is transforming the way that we market sports. I really liked this article and how much it talked about the way of marketing has changed. First, it was only billboards and commercials on tv or ads on radio stations, but now the marketing world has changed so much into social media posts, YouTube ads, and other various ways you can promote something using technology. This article specifically talks about the marketing world in sports and for example talks about how teams in the NFL were using popular game "Fortnite" as a way to market their teams. Overall, this was a great article and I learned a lot from it. #marketing335fall2023 #caumarketing https://lnkd.in/gwtM2CkP

The world of #sports are going through a massive shift. #Agencies and #Brands are trying to keep up. New ways of connecting to consumers around sports are emerging constantly. Creator Sports Network is one of those options. Connecting premium, live sports, through the distribution mediums of creator channels on major platforms. Being able to actually reach 18-34 convincingly through sports continues to be a challenge. CSN is a solution more brands should consider. This article by Antoinette S. nicely lays out those challenges and dives into a number of agencies thoughts on the topics. Worth a read! #media #marketing #innovation #sport #advertising #sponsorship #partnership #creatoreconomy #creatormarketing

What if sports organizations could connect directly with their global fan base? Consider Manchester United, which says on its website that they have over 1 billion fans/followers worldwide. Imagine Manchester United offering live games and exclusive content directly to fans. If they charged $10 for a single match view to just 10% of their fan base, that's a staggering $100 million per game—far surpassing traditional media rights deals. It is not so straightforward but it makes us think about the possibility. 💡 Why It Makes Sense? Decentralizing sports rights allows teams to maximize their revenue potential and offers fans more personalized and accessible content without third parties such as ESPN or Genius Sports but rather with startups that could help with their tech stack. This shift could decrease the dominance of traditional broadcasters and pave the way for a more interactive, fan-centered sports experience. This model not only enhances fan engagement but also opens up new revenue streams, potentially eclipsing earnings from current media rights deals. Read more on https://lnkd.in/dPRfTUpe #SportsTech #DirectToConsumer #FanEngagement #Innovation #SportsHack

From day one, the goal for Wave Sports + Entertainment has always been to build a Sports, Media, and Entertainment Company for the next generation of fans, so the formation, and announcement, of Wave Media Agency, is just simply in line with our core mission and vision that began 7 years ago. During that time, Wave has built many of the largest and most highly engaged fandom centric communities on the internet, which has “made our team, some of the most—call it highly sought-after experts—when it comes to short form video programming and community building,” Wave CEO Brian Verne said. “We always believed that short form video is paramount when it comes to cultivating and building fandom.” Partners “coming to Wave are looking to acquire new fans, strengthen relationships with existing followers, and—notably—generate revenue as social moves from being a marketing-focused engagement platform to a money-driving distribution tool.” Short form video built for social is the next frontier for sponsorship dollars, thus while billions of dollars are spent annually across more traditional inventory, the vast majority of young fans are found on social, so it was merely a matter of time before sponsorship dollars would follow. So in short, WMA marries our production and distribution expertise to help the top leagues, rightsholders, and sports properties reach, engage, and monetize the next generation of fans. Congrats, Team. https://lnkd.in/gJF266Rb

"However, live sports is facing a problem: Gen Z doesn’t seem to have much time or interest in following it, alarming news for the many major brands that spend hundreds of millions of dollars on sponsorships each year. www.niltastemakers.com has the solution. Generation Z, the most socially conscious generation yet, is driving an unyielding demand for progress. Athletes, with their unparalleled platforms, visibility, and authenticity, are uniquely positioned to champion this movement. In 2024, athletes will rise as catalysts for change, leveraging their influence to amplify organic messages that resonate with the values of Generation Z. By embracing their voices and taking a stand for social justice, athletes will inspire a generation and advance the cause of progress. #AthleteSocialProgress ™