Metropolitan Pub Company’s Post

**Introducing the new Heineken Beer Outdoor Transporter (B.O.T.)!** Summer is here and that means it's time to crack open a cold one without worrying about it getting warm. But wouldn't it be even better to have a cold beer delivered to you wherever you are? Enter the Heineken B.O.T. - your new favorite summer accessory. Are you ready to take your outdoor drinking game to the next level? #HeinekenBOT, #beerlovers, #summerfun, #outdoordrinking, #innovation

Creating Joy and Emotional Connections - The True Essence of Hospitality "Forget about the beer” might sound like a strange thing for the CEO of a beer company to say. But that is what Heineken’s latest ad is all about. The thing we’re proud of most, even more than our beer, is bringing people together for moments of joy for more than 150 years”. What a truly outstanding ad! The intrinsic meaning of The HEINEKEN Company’s latest ad, as expressed by CEO Dolf van den Brink, goes beyond the product itself and emphasizes the company's broader mission and values. Here are the key points: Community and Connection The statement "Forget about the beer" suggests that the focus is not just on the product but on the experiences and connections it facilitates. Heineken prides itself on creating moments of joy and bringing people together. Similarly, in the hospitality business, the focus is not just on the rooms or amenities but on creating memorable experiences for guests. This can include everything from personalized service that makes guests feel special to hosting events that bring people together. Legacy and Tradition By highlighting that they have been creating these moments for more than 150 years, Heineken is emphasizing its long-standing tradition and commitment to fostering human connections. In hospitality, legacy and tradition can be seen in historic hotels that have hosted generations of guests, where the walls themselves seem to tell stories of the past, creating a sense of continuity and belonging. Brand Philosophy The ad shifts the focus from selling beer to promoting the brand's philosophy of togetherness and joy. It positions Heineken as a facilitator of positive social interactions and memorable experiences. In the same way, a hotel's brand philosophy might emphasize creating a home away from home, where every stay is not just about the physical comforts but about feeling connected, welcomed, and part of a community. Emotional Appeal The message aims to resonate on an emotional level, appealing to consumers' values and experiences rather than just their taste preferences. For the hospitality industry, emotional appeal is crucial. Guests remember how a place made them feel. Whether it’s a warm welcome at the front desk, a surprise treat in their room, or a heartfelt farewell, these emotional connections turn a simple stay into a cherished memory. In summary, the ad underscores Heineken's core value of fostering joy and togetherness, portraying the company as more than just a beer manufacturer but as a long-term contributor to social connections and memorable moments. Similarly, in hospitality, the true essence goes beyond the tangible offerings to the emotional and experiential connections made with guests, creating lasting memories and a sense of belonging.

A strong brand story can work wonders, but does it matter if it's authentic or not? Recently, the Head of Spanish beer Estrella Galicia Internacional, called out Madrí for the lack of authenticity in their brand story. Sold as the 'Soul of Madrid', it joins a long line of 'International Beers' that are brewed in the UK or are largely unknown in the lands they claim to herald from (think, Fosters and its 'Australian' image, or Red Stripe Jamaican Lager brewed in the UK). So, does a little marketing tale matter? 🤔 Well, it seems to be working wonders for now at least, with Madri spreading like wildfire in the UK. If I got a penny for every friend or family member who proudly told me about Madrí and asked if I like it, I'd have at least enough to buy myself a Madrí. As someone who lives in Spain, however, and having never seen it in a bar out here (admittedly, I am now based in Valencia), I have always found it hard to accept this 'inauthentic' side to the brand. I can't help but feel that in the long run, there are many other brands that have a better claim on Spanish heritage and culture than Madrí. Perhaps my job just makes me think about this way too much stuff, though 😅 How do you feel about brands bending the truth? (and sorry if I have just ruined your new favourite beer) P.s. For anyone who asks what the best Spanish beer is, I refuse to accept any answer other than Estrella Galicia and Mahou - and I challenge you to find a Spaniard that would disagree! 🍻 https://lnkd.in/eKNaYizE #beerbranding #spanishbeer #brandstory #brandauthenticity #estrellagalicia

You may only need one idea to change everything. …here’s an idea from a beer festival. 👇 I was an invited guest to a special beer festival. I’ve never been into a brewery before, so it was really nice that it was held in the Joseph Holt brewery itself in Manchester. The beer festival was part of Joseph Holt’s 175th anniversary celebrations. To make it easy for everyone they converted one of the brewery rooms into one long bar. As you can see from the picture it was jam packed full of different beers. There was a lot of choice. It was easy to see what the choices were. They made sure everyone could clearly see what was on offer. And that’s the idea. It’s so easy for us to assume that our existing customers know what we do. The thing is - they probably don’t. And if they don’t know then they can’t or won’t buy. 💥 What can you do to remind your existing customers of everything you do ? 💥 Just like the beer festival… …..reminding them of everything that you offer, might just mean more sales and more cash coming into your business. ❤️ Share if this is helpful 🔥 Follow me on LinkedIn for more content on pricing, profit and creating a better business.

The Budweiser Factor It is said, "Budweiser is the second favourite beer in the world." I don't know if this is true, and I can't confirm. Also, I don't drink beer, so I don't have much data about beer to attest to this assertion. So, for the sake of this article, let's assume it's true so that we can continue talking. Why is Budweiser beer so successful? The answer lies in the statement above. While every other beer is striving to be number one, Budweiser says, "We just want to be the alternative... if you can't find what you want to drink, or you are just tired of it, get Budweiser." So whatever people choose to drink as the first option, all of them will choose Budweiser as the second option, giving it a larger market share than the first option. I know a local musician who we don't even talk about as being the best. However, they are booked about three times every week, for not less than 10pin net on each booking. That's a cool 30pin. Do you know why they are booked like that? Because, when event organisers can't get anybody the so called best, they say, "let's just get this one" They are the best alternative. Sometimes in strategy, study the best, then ask yourself, "How can I make a good alternative to them?" When I was still in Livingstone, I was surely not the best Emcee for functions. We had Pastor Buster and Pastor Michael. These two were the best. But you know what, I made myself the best alternative, and was booked almost every weekend. I was actually happy when these two got booked because I knew, any other job that will come at the same time, will be mine. Getting to the top is possible, but not easy. You can strategically aim for the second or third position, as the best alternative, and like Pepsi in the presence of Coca-cola, you too can pull a large market share. #MADTalks #kuhletrainers

Craft Beer Fests: Brewing Up Buzz and Sales in Fort Wayne Fort Wayne’s craft beer scene is flourishing, and beer festivals are a prime opportunity to showcase your brewery to a wider audience, boost brand awareness, and drive sales. But with numerous festivals throughout the year, how do you make yours stand out and ensure it’s a success for both your brewery and the festival itself? Planning and Promotion: Unique Theme: Don’t just be another beer fest. Develop a unique theme that reflects your brewery’s brand or a specific style (e.g., sour beer fest, barrel-aged showcase) to attract a targeted audience. Strategic Partnerships: Collaborate with local restaurants, food trucks, and complementary businesses (live music, art vendors) to offer a well-rounded experience and attract a broader demographic. Targeted Marketing: Utilize social media marketing, email blasts to your loyal customers, and collaborate with local media outlets to generate pre-event buzz. Highlight the unique aspects of your festival and showcase the participating breweries. Engaging Booth Design: Create a visually appealing and interactive booth that reflects your brand identity. Offer beer samples, merchandise, and engage attendees with knowledgeable staff. Beyond the Basics: Interactive Activities: Host educational talks, beer pairing workshops, or brewing demonstrations to engage attendees and provide an immersive experience. Community Focus: Partner with local charities or organizations to give back to the community and build goodwill. Data Collection: Utilize ticket sales platforms that capture attendee data (with consent). This allows for targeted post-event marketing and helps you understand your audience better for future festivals. Collaboration is Key: Fort Wayne Brewers Guild: Partner with the Fort Wayne Brewers Guild to promote the festival collectively and leverage their network to reach a wider audience. Joint Efforts: Consider collaborating with other Fort Wayne breweries to offer unique beer blends or limited-edition releases exclusive to the festival, creating a sense of excitement and exclusivity. By implementing these strategies and fostering a collaborative spirit, Fort Wayne brewers can ensure their participation in craft beer festivals translates to increased brand awareness, customer engagement, and ultimately, a boost in sales. Remember, a successful festival not only benefits your brewery but also contributes to the vibrancy and growth of Fort Wayne’s thriving craft beer scene. The post Craft Beer Fests: Brewing Up Buzz and Sales in Fort Wayne appeared first on CampHouse Marketing.

I recently came across Heineken's latest campaign, "Forgotten Beers,"🍺 and I'm thoroughly impressed with its creativity and impact. This campaign brilliantly addresses an often-overlooked issue in the beer industry: the underappreciation of lesser-known, yet high-quality beers. Heineken's "Forgotten Beers" campaign is more than just a marketing initiative, it's a heartfelt homage to the rich tapestry of beer history. In an era where new brands and flavors constantly vie for attention, Heineken has chosen to revisit and honor the overlooked gems of its past. The campaign resonates on a deeply emotional level, rekindling a sense of nostalgia and connection. It’s not merely about reviving old beers, it’s about celebrating the stories and memories they hold. By bringing these forgotten brews back into the spotlight, Heineken invites us to remember and cherish the flavors that once brought us joy, reminding us of the timeless nature of great beer. Through evocative storytelling and captivating visuals, Heineken has created a powerful narrative that speaks to our shared love for tradition and authenticity. The campaign doesn’t just showcase products, it reawakens cherished memories and evokes a warm sense of belonging. It’s a celebration of history, a tribute to the past, and a beautiful reminder that the best stories are often those we have yet to fully appreciate. In a world that’s constantly moving forward, Heineken’s "Forgotten Beers" campaign is a refreshing pause to honor the richness of its heritage. It’s a testament to the emotional power of great storytelling and a brilliant way to connect with both long-time fans and new audiences alike. #Marketing #Branding #Heineken #CampaignInsights #CreativeMarketing #Storytelling https://lnkd.in/eqtiBBu4

"Maybe I don’t need to convince you that beer media is valuable; after all, you’re reading a beer website right now. But it’s worth taking a moment to appreciate how a strong and varied beer media benefits the industry... "Those hangers-on to the beer industry who publish and broadcast and post about beer and everything to do with it? Well, they make the beer industry stronger and more creative than it could ever be without them. Brewers make better beer. More people buy beer. And when we see each other’s humanity, I like to think we all treat each other a little better as a result, too." Plus, the people who won Best Media trophy at the AIBAs for the past 10 years share some cool insights into the beer scene - now, over the past ten years or so, and looking forward. Who'd have thunk that people who immerse themselves in the beer world and think and write and talk about beer would have good things to say?

Great read from the viewpoint of media (writers, podcasters) on the beer industry. The answers to questions about surprising ways the industry has developed and what stories we should be talking more about are insightful, especially the comment about fresh beers. Cheers, The Crafty Pint!

The vodka category is positioned for significant growth, with targeted innovation playing a crucial role in enhancing the appeal of the standard 80 proof SKU. Contrary to common belief, the challenge lies not in flavor fatigue but in the ubiquity of similar offerings causing "me too" fatigue. Strategic product launches, such as Pink Whitney and the new HOT ONES edition, are exemplary in their ability to engage consumers and foster brand loyalty. To bolster this argument, consider that the global vodka market is projected to grow at a CAGR of 3.1% from 2020 to 2027, driven by demand for premium products and innovative flavors (source: Grand View Research). Additionally, consumer interest in diverse and unique offerings is echoed by the rising trend of craft and artisanal spirits, with the craft spirits market expected to reach $124.19 billion by 2026 (source: Allied Market Research). Brands that leverage this trend by introducing distinct and thoughtfully crafted products will likely capture greater market share and sustain consumer interest. VP of Spirit of Gallo, Brandon Lieb shares in the attached article [on innovation and new brands in the vodka space] the work #newamsterdam continues do to build more share and attention to vodka. #iworkhere #spiritofgallo GALLO #vodka #pinkwhitney #hotones #lifeatgallo