U.S. Plastics Pact recently pushed back its plastic reduction goals from 2025 to 2030. While this shift raises questions, it underscores the complexity of achieving ambitious sustainability targets. The extension should be seen as a moment of recalibration to achieve the ultimate goal: successfully reducing plastic waste. Aggressive timelines can be challenging without significant advancements in recycling infrastructure, material science, and consumer behavior change. However, the core objective remains: reducing plastic waste. I believe the answer likely lies in collaboration. Open communication and shared responsibility across the entire value chain - brand owners, manufacturers, policymakers, and consumers - are not just important; they are crucial for progress. Continued innovation in recyclable packaging design will play a key role in our collective efforts. Read the article here: https://lnkd.in/eTVR3nq5 #USPlasticsPact #PlasticsPact #Danone #CocaCola #Nestle #Innovation #Sustainability #PlasticWaste #Innovation #Plastics #CircularEconomy
Spot on Mike. Our sustainability event in November will contribute to advancing the open communication and collaboration you are referring to.
Innovation Leader | Driving Organizational Growth and Innovation | NPD | CI | OpEx |
6moI agree. There needs to be investment in recycling and infrastructure, and change in public mindset. Those were points I made when I wrote a Sustainability Plastic report for Smithers a few years ago. Reduce, reuse, and recycle are key elements for sustainability. So much also depends on waste management companies that control plastic material recycling, or having it go to landfills, disposal at sea (I’ve seen the endless wave of NYC garbage barges), burning or energy use. All of us are in this together since it has complex issues. Very nice article, Michael.