Michael Broughton’s Post

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Sports Industry Consultant & Advisor / M&A, Digital, Strategy, Innovation in Sports & Media

The Walt Disney Company dropped a ton of announcements and the main focus was on the rebundling of sports content with what have always been their competitors - something myself and Mark Pannes and others have long believed was inevitable. I was much more interested in seeing the announcement of this investment in Epic Games to build new universes for their IP in the gaming world. I had previously presumed Electronic Arts (EA) could be a target as it makes Star Wars IP games and the sports franchise could be an interesting fit with ESPN and other sports rights its involved with. We are a part of the consumer industry and Sport / Media / Gaming are all part of this space. Finding ways to extend your IP into where people spend their time and money (go do some research on how big 'gaming' is) shows that despite the issues Iger faces he continues to try and reinvent the game even as the game is being changed around him. #sportsbiz #entertainment #gaming #investment https://lnkd.in/eXw8xrUP

Disney invests $1.5bn in Fortnite maker Epic Games to create new ‘universe’

Disney invests $1.5bn in Fortnite maker Epic Games to create new ‘universe’

theguardian.com

Joe Farren

Helping Sports Brands Engage Fans Using Emerging Tech | Consulting: Web3 Media Labs | Digital Art Activations: ArtSport Collective | Ex Hawk-Eye Innovations

8mo

Hi Micheal, Will we see the likes of ESPN x Toystory show up in Fortnite? Further Cross fertilisation of Gaming/Disney IP with live Sports. More Sports rights holders partnering with Fortnight to build immersive ecosystems? _ EA announced they are building a Sporting Metaverse. Seems like the battle lines are being drawn.

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David Harris

Managing Director at Guinevere Capital (Esports & Entertainment)

8mo

Very much agree!

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