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We've spent the last few years interviewing leaders from value-led brands as a part of our Responsibly Different™ podcast. Here's some insight from those minds for a little #MondayMotivation & if you find yourself inspired, have a listen on your platform of choice. https://hubs.ly/Q02gQ-QX0 On leveraging profit to drive your purpose: "One of the things I really admire about our CEO is that she had a vision early on to say that it's not enough just to make clean beauty products, we also have to fix the system. And the way we fix the system is by passing laws that will remove these toxic chemicals from all beauty products." - Lindsay Dahl - Beautycounter "Sure. Some people are going to be against what you're doing, and they're going to be loud about not liking what you're doing. You know, if nobody was going to object, there'd be no need to take the stand in the first place." - Ben Cohen - Ben & Jerry's "What we developed was something that we call the responsible tourism fee. And this fee was essentially a way for us to not try to change consumer behavior, but by using the guests that we work with here in Hawaii [to] make a positive impact. So we developed the responsible tourism fee as a way to share what we do with our community, environment and environment in a positive way." - Debbie Misajon - The Coconut Traveler "And as a result of internal conversations, we came up with a program, which was not unlike what we saw at some other B Corps, where we allow all of our employees full or part time to spend 5% of their time doing pro bono work as long as it relates to our mission, climate and the environment." - Eric Zimmerman - TripZero "You build this reputation, one person at a time, one retailer at a time. One vendor at a time. And if at any point, you know Code of Conduct ethics, positioning in the marketplace might not be aligned, you really need to reevaluate that relationship and make sure you stand for what you're saying you stand for." - Seungah Jeong - MPOWERD Inc. "We wanted to create a business that was offering the best products, but also the kind of education to come with that, because a lot of what we do is sort of education. When we did research, 80% of women didn't realize that their products weren't already made from cotton. So I think there's the sort of reason for being was really that we just felt that women deserve better." - Lucy Lettice Cohen - &SISTERS

Honored to be featured on ADWEEK as part of the inimitable #MarketingVanguard podcast with Jenny Rooney! I loved having a chance to talk about how purpose and sustainability are embedded in the way we do business at Nestlé Nespresso SA. This one is chock-full of insights from my marketing perspective AND from my CEO, Alfonso Gonzalez Loeschen! If you taken a listen, I'd love know what's one thing you learned or that resonated. #podcast #sustainablebusiness #purposedrivenbusiness

WOKE-WASHING BY BRANDS. HOW CAN BRANDS DO BETTER? My podcast for DLC on Spotify. Woke washing is the new buzz word in marketing and advertising circles. But woke-washing is of course a bad word. An uncomplimentary word. "Woke-washing is a term used to define practices in business that provide the appearance of social consciousness without any of the substance." Vern Howard in Forbes. Soft drink companies around the globe are contributing to the plastic menace because the earth cannot digest plastic, oil companies are affecting climate change, mining companies are involved in human and environmental rights violations, food companies are constantly poisoning us with their pesticide use, agricultural companies are devasting forests, chemical companies are contaminating soil and water, and several other industries are just polluting the earth. Let’s face it. Brands were made to meet the universal needs of their consumers and not to support a social cause. Kid’s brands are really not interested in child obesity or to raise inspired creative children, clothing brands are not interested in preserving the environment, soap brands don’t really care about women’s self-esteem, and a coffee shop is really not interested in fighting hunger. In the book ‘Start with why’ by Simon Sinek he says ‘people don’t buy what you do, they buy why you do it.’ It is difficult to understand why people around the world suddenly changed their minds in just this decade on their real reason for buying brands. I buy a watch because it tells me the time or simply because I want to show off my Rolex or Omega, I buy soap because it cleans and makes me smell good, and I eat cornflakes because it gives me my dietary requirement of vitamins and minerals for the day. I drink coffee to get an upper and because I love the flavor of 80% Arabica with 20% Robusta and not because my coffee brand is fighting hunger in some remote part of the world. #brandmanagement #advertisingandmarketing #marketing #wokewashing #LIPostingChallengeIndia Sanjeev Roy Sanjeev Roy Hamsini Shivakumar Meraj Hasan Pradyuman Maheshwari Sanjeev Shukla Della Leaders

Steph Belsky and Alana (Mitnick) Ficalora were so fun to chat with about the future of advertising and how we can be a force for good in the industry. Thanks for having me on the podcast. If you like musing on sustainability insights to move culture, biomimicry as a form of innovation, or digging into creative work, then take a listen.

Compostables are getting a bad rep. What's out there that that has made green claims and really grinds your gears? This week, Elly and Erin evaluate Greenwashing and misleading claims for packaging. Let's discuss... #packaging #greenwashing #foodservice #utensils #consumer #bioplastic #compostable #compost #trash #greenbiz #worldcentric

Environmental, Social & Governance 👍 Quite cool to use this super short format to discuss issues of the now; nice one, Emily! In our experience, greenwashing is so much more than the intentional greenification of a company's performance, service offering or the like. In an increasingly complex world, where change is moving faster than regulations, and with a failing common trust in science, people even with the very best intentions are greenwashing left, right and centre. It requires deep insight often, to identify greenwashing, intentional or accidental alike. One simple guide I really like to use, to help anyone find a viable approach forward, is Skift - Næringslivets klimaledere's #GuideAgainstGreenwashing: https://lnkd.in/dzXmCnQj

Hey Bic bikers, Listen to Olwethu Ndzimela’s podcast episode, titled “Digital presence”, on his podcast called, “Life is a game, finish the mission” This may be helpful for new entrepreneurs, click the link below to access free knowledge. Enjoy! https://lnkd.in/dU3dgvh5

On the latest episode of Face of Marketing, Matt Repicky, Dave Kersey, Kate Rush Sheehy, and host Sean Halter discuss their thoughts on changes happening in the marketing industry. The four thought leaders share their insights on the evolving industry's challenges. There is a shift where consumers are engaging with more creator-led content rather than branded content. So how do you keep control of your brand when the trend is to give up more control to the independent content creators that can give your brand a more organic feel…but may take you to places that push the brand's boundaries? How do you strike that balance? I found this to be a very thought-provoking and interesting podcast. Give it a listen and let me know what you think!

Connecting consumers to culture - How? Entertainment. Caught up with Edward Cotton on his podcast Inspiring Futures to chat about it and more… A few topics we covered: 📢 Monoculture is Dead. The most interesting content is made by entertainers not brands. We need to shift from interrupting to entertaining. This means reimagining creative teams, KPIs and the timelines for how we work. 🙌🏽 Fan Like A Fan. Fans like to talk to other fans not brands. Take your brand hat off and get interested in other people to stay up on culture. 💪🏽 Taste Is A Muscle. Culture moves fast if you don’t track the signals you’ll miss the bigger picture. Engage often, post loads, the little things inform the big things. ⏫ Bottom Up, Not Top Down. Social can be a powerful tool to supercharge your partnership approach, licensing and entertainment deals, update your supply chain and product development pipeline. Give it a listen.. https://lnkd.in/e5E8B__U #culture #entertainment #social

Certifications are proof of your values 💫 For values and purpose-led businesses, certifications simply back-up your brand story. They give you credibility and associate you with likeminded brands and businesses. But, there is a darker side to certifications and standards... Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. Certifications and standards may offer a solution to keeping brands accountable to their claims, but not all certifications are created equal. Some ‘labels’ can also be misleading when they are simply self-certified and less-than transparent. Our latest episode of COLLECTIVELY takes a look at how third-party validations and commitments can potentially boost a brand’s credibility and build trust with increasingly-savvy consumers. If you've been considering certifications or rating programmes, check out all these considerations over on Apple or Spotify Podcasts. Let us know what you think (and if you feel compelled, add a review 🎙️ please & thank-you!). Apple: https://lnkd.in/gypE9ycR Spotify: https://lnkd.in/gWt37Y3P #certifications #businessstandards #valuesled #purposedriven #greenwashing