Edison Research

The Record: Q3 U.S. Audio Listening Trends is a quarterly report presented in partnership with Nielsen and Edison Research, which includes #ShareofEar data and Nielsen format data. Access the Share of Ear Audio Dial by ad-supported audio sources only 👉 https://buff.ly/3NQR0vy

Edison Research is the sole provider of election data for the National Election Pool (NEP). Hear from Rob Farbman, Executive Vice President of Edison Research, on the essential role of #exitpolls and their impact on Election Day coverage. Visit our website for more information on elections, exit polling, or any of Edison's election coverage 👉 https://lnkd.in/eeCtpsDT

Edison Research is proud to partner with Nielsen on The Record, which includes #ShareofEar data and Nielsen format data.

What is an #exitpoll in the U.S. election? Watch Edison Research Co-Founder and Executive Vice President Joe Lenski on BBC to explain how #exitpolls work in the U.S. election.

With less than a week to go until election day in the U.S., the battle for undecided voters has taken a twist as both Vice President Harris and former President Trump utilize podcasts to reach potential voters. The Joe Rogan Experience stands out as a prime platform, being the number one podcast in the U.S. among weekly listeners age 13+ according to #EdisonPodcastMetrics.

Today we have released our newest podcast listener trends report with Edison Research: Podcast Pulse.The study explores the most notable trends in podcasting today by looking at consumer habits. Some key takeaways from the report include: -80% of podcast listeners follow media personalities across multiple platforms -Nearly three-quarters of podcast listeners will consider a brand promoted by their favorite hosts on social media -93% of media buyers agree podcast hosts are valuable cross-platform influencers -84% of podcast listeners have taken action after seeing brands promoted in a podcast-first omnichannel campaign. Download the full report at the link below 👇 https://lnkd.in/e_-_kX6h

54% of weekly Joe Rogan listeners lean toward Trump and 26% favor Harris. The 16% undecided among Rogan’s audience highlights a critical group that both candidates are vying for. Learn more from our latest Weekly Insight 👉 https://buff.ly/48qABHs Correction: The Edison’s Weekly Insights email sent at noon ET on October 30th about Joe Rogan listeners’ voting preferences incorrectly cited data from the total weekly podcast population. While total weekly podcast listeners are relatively split between Trump and Harris, Rogan’s audience shows a stronger preference for Trump. Edison Research is committed to accuracy and regrets this mistake. Please refer to the updated data and graphic below.

Millennial and Gen Z sports fans spend more time with sports audio weekly than Gen X and Boomers, according to the Sports Audio Report: Demographics at Play from Edison Research and SiriusXM Media. Read the press release and download the full report to discover more insights 👉 https://buff.ly/40nUxcj

Edison Research revealed in the #InfiniteDial 2024 that X’s usage in the United States had dropped 30% since last year. The Washington Post

Edison Research Co-Founder and Executive Vice President Joe Lenski on Election Night 2024: "It's not just about how [the networks are] going to report election night and afterward, but whether what they report is going to be understood - or believed." #exitpolls Newsday Media Group