Milan Mishra’s Post

🏑 [Sports Biz News]🇮🇳 Odisha Government and Hockey India Form Partnership 👏 The Odisha Government has pledged its continuous support for Indian hockey, extending sponsorship until 2036. This significant agreement, attended by key officials including IAS officers, underscores its importance to the Indian government. Odisha's support encompasses funding for team operations, training camps, and participation in international tournaments, infrastructure development, including the construction and maintenance of training facilities and stadiums, talent nurturing through youth development programs and coach training, and hosting international tournaments at Bhubaneswar's Kalinga Stadium. Odisha has become a central hub for field hockey, with the Kalinga Stadium being recognized as a world-class facility. Notable events such as the 2018 FIH Hockey World Cup and FIH Pro League matches have been held here, positioning Odisha as a key player in international field hockey. By solidifying this partnership, Odisha aims to elevate Indian hockey to unprecedented success, making 2036 a landmark year for both the state and Indian hockey.🏑 #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #odisha #hockey #indianhockey #fieldhockey #hockeyindia #olympics #sports #india #news #trending

Why is India reaching a semi-final in this year's Olympics a big deal? For an 8-time Olympic gold winner, this should have been a no big deal, right? Well, the last time India clinched the gold medal was 44 years ago, in 1980. So, what happened to the team that was once dominating the game? Of the 12 Olympic editions since 1928, India won in 8 until 1980. Absolute dominance! After 1980, what caused such a decline that a champion side could hardly get into the top 3, let alone win the gold medal? There may be a plethora of reasons, but the primary cause is the change of the playing surface. You see, until the mid-70s, the game was played on a grass field, unlike what we see today. Indian players who bred on the fields of Punjab, Kerala, and Goa were simply unbeatable. It was during this time that the International Hockey Federation mandated the game be played on synthetic astroturf, the one we see today, for all the international tournaments. Shockingly, the Indian Hockey Federation didn't even object to this rule change for God knows what reason. So what? Hockey is hockey. India should have played their game they played on grass fields and continued to win on astroturfs too, you might think. No. Hockey evolved from a "game of skill" to a "game of brute strength" altogether. We were not a match to the Australian and European players' raw power. Besides, even today, India has limited astroturf grounds to play due to their expensive nature. Europe and Australia have thousands of them, while India has about 200. This gave them a clear and sheer competitive advantage over us, and it was a complete downhill after that. Amidst all this upheaval, India won a Bronze medal in the last Tokyo Olympics, ending the 40-year-long medal drought. Our men have successfully entered the semi-finals this year. As we celebrate their progress, let's rally behind them, whether grass field or astroturf, and hope they achieve the ultimate glory. #Hockey #ParisOlympics #TokyoOlympics #HockeyHistory #TeamIndia #Australia #Europe #GrassField #AstroTurf #GoldMedal #BronzeMedal #Fightback

India’s hockey team has shown us what true resilience and unity can achieve. With back-to-back bronze medals at the Tokyo 2020 and Paris 2024 Olympics, they’ve proven that even the toughest challenges can be overcome with dedication and #teamwork. Despite fierce competition and challenges, they stayed focused and turned their obstacles into triumphs. They showed that success is about perseverance and seizing every opportunity, not just winning gold. Victories against opponents like Spain, Australia, and Great Britain remind us that greatness is within reach when we stay focused and determined. A major part of this success story is the unwavering support from the state of Odisha. By investing in world-class facilities, hosting important tournaments, and sponsoring the national teams, Odisha has played a crucial role in the comeback of #Indianhockey. Their commitment has provided the foundation for our players to excel on the global stage. The Birsamunda Hockey Stadium, recognized by Guinness World Records, stands as a powerful symbol of this dedication. It’s a reminder that with vision and support, we can turn our dreams into reality and achieve excellence. This inspiring journey teaches us that no matter how challenging our goals may seem, with persistence, teamwork, and the right support, we can rise to the occasion and make our mark. Let’s take this spirit into our own lives and keep pushing forward, no matter the obstacles we face. What are you striving for today? ➡️ Embrace the challenges, stay determined, and let your vision guide you to success. _________________ Follow me, Rahul Chauhan, as I talk about #business #passion #entrepreneur #TeamIndia #Hockey #Olympics

Yesterday, in an exhilarating game of hockey at the Paris Olympics 2024, India achieved a remarkable victory by defeating the World No. 1 team, Australia, with a score of 3-2. Despite the lack of widespread media coverage, this triumph stands as a monumental moment for Indian hockey fans and the sports community at large. This victory is not just a win on the scoreboard; it's a testament to the dedication, hard work, and resilience of the Indian hockey team. Beating a top-ranked team like Australia showcases India's growing prowess in the sport and signals a new era of excellence and determination. For Indian sports enthusiasts and federations, this achievement is a source of immense pride and inspiration. It serves as a reminder that with relentless effort and unwavering belief, even the most formidable challenges can be overcome. This victory should motivate athletes worldwide, demonstrating that no goal is too high and no opponent too strong when you play with heart and unity. Let this historic win be a beacon of hope and motivation for all athletes and sports fans across the globe. It is a powerful reminder that greatness can be achieved, and dreams can be realized with passion, dedication, and teamwork. Let's celebrate this astonishing achievement and continue to support and uplift our sports heroes as they strive for even greater heights. #IndianHockeyTriumph #HockeyHeroes #IndiaForTheWin #ChakDeIndia #HockeyVictory #TeamIndia #OlympicPride #IndiaShines #HockeyChampions #VictoryRoar

Imagine a team playing hockey extraordinarily in certain kind of ground (say grass grounds), then comes a time when the rule changed and the nature of ground also got changed, can you imagine what would have happened to the team that aced in hockey. Most of the people will think that every team will have to cope up with the changed scenario and the posed challenge for everyteam would be same. Surprisingly, it is not. Indian hockey team's performance dipped with the introduction of astroturf in the game because it changed the circumstances in which the game was being played. Indian players motor skills in natural ground was next to none, even when they were not amongst the strongest of the player, in fact hockey was not a sport where only strength mattered, it was more about skill at that time. With changed scenario, physical strength matters more than the skills. Indian players deployed diverse skills in grass grounds, but introduction of astroturf changed the game and we see surgence of European teams in the game. Another factor was that the astroturf was very expensive, there were no turf ground in India to practice for almost 15 years after its introduction in olympics. So, it is very special chance for Team India to win a gold after such a long wait in Olympics. And Team India has come a long way. A big thanks to ertwhile CM of Odisha for supporting national sports of India. #parisolympics #hockey #pmo #odisha #indianhockey #madhyapradesh

After 50 years, Indian Hockey team won back to back Olympic medals.🇮🇳 There are some beautiful stories behind every medal. India has such a glorious history in hockey, often it is confused as the national sports of India. Between 1928-80 India was so dominant, that they won 8 Golds, 1 Silver and 2 bronze medals. With Astroturf coming in, speed of hockey increased, European countries and Australia became the strong nations however due to lack of infrastructure India could not catch up with the pace. India hockey’s darkest period was 2008 Beijing Olympics, where they failed even to qualify. There were some honest attempts to create a IPL like league to revive hockey, but lack of money and attention were big blockers. Even today we lack the adequate facilities in India, hats off to the grit of Indian player and hockey fans. It was the last international for the wall of Indian hockey, Sreejesh and team made sure it was LIT. Special mention to Odisha Government and Naveen Patnaik in reviving the hockey infra, organising some top world tournaments to promote the sport. Credit: Shitiz Dogra aj wo mauka aa hi aagya🫶 #olympics #india

"In 2000s Indian hockey players aspired to be Olympians and now they aspire to be Olympic medalists" The above quote by P R Sreejesh aptly sums up the progress made by Indian hockey in the last 10-15 years. From the lows of not qualifying for the 2008 Olympics and finishing last in the 2012 edition to winning back to back medals in Paris after 52 years, Indian hockey has come a long way. For our country with such scarce sports achievements, success in any sports thrills the supporters but success in hockey holds a special place in my heart, purely because of our glorious past and the progress being made to reclaim our golden days. Winning a medal in a team game is a herculean task as you require 15-18 world class players and you have to win several group and knock out matches for a podium finish. Despite the above, hockey has contributed 13 of the total 41 Olympic medals for India. The credit for this turnaround should be given to everyone involved starting from players to Hockey India for getting foreign coaches, mental conditioning coach and scheduling long tours against strong opponents. A special mention must go to the Odisha government for adopting the sport and sponsoring the team when no one was willing to sponsor the team. Moreover, Odisha has built the world's best infrastructure for hockey and has hosted several big tournaments such as world cups. One of the biggest reasons for the downfall of Indian hockey was the lack of modern infrastructure [astroturf] which has been solved by the Odisha government. Odisha has set a great example for promoting sports and if each Indian state can adopt one sport then we can only imagine the positive impact it can bring. Lastly, as a fan I have also gone thru a journey of continuous disappointment with hockey results to now enjoying the success. If we viewers can continue supporting our players and providing viewership to sports (not only during Olympics but through the entire 4 years), then sponsorship, money, infrastructure development and motivation for players would automatically flow in. Instead of only talking about sports during the Olympics and commenting on why we don't win medals, as viewers we also should understand our importance and the role which we can play in growing sports in the country. #sports; #viewership; #sponsorship; #infrastructure; #Olympics; #Hockey

Riding on IPL's success, India saw the emergence of over 15 sports leagues such as ISL, Pro Kabaddi League, Premier Badminton League, Hockey India League and International Tennis Premier League, to name a few. Barring ISL and PKL, none have survived. "IPL made everyone believe leagues are the way to go. They forgot that cricket was the most popular sport in India, the best sportsmen from the world are playing in it and it is a TV-friendly sport," explains Joy Bhattacharjya, CEO, Prime Volleyball League (PVL). He cites the example of the badminton league, which had stars such as P.V. Sindhu and Saina Nehwal. "When Sindhu and Nehwal played each other, the stadiums were packed but nobody bothered which team they were representing. The league format works only in team sport," says Bhattacharjya. "The biggest problem is the economic model. Everyone equates themselves with IPL, but they don't understand that cricket is a different beast altogether. To make your business viable, you need to keep your costs low. There will be losses, even IPL made losses for almost 9-10 years,” says Tuhin Mishra, co-founder, Baseline Ventures. "Leagues such as IPL and PKL have attracted significant investment from corporate sponsors and media companies. But badminton, tennis, and hockey may not receive the same level of financial backing and promotion, which can hinder their growth and popularity," adds Ahetesham Khan, executive director, Nangia Andersen. #india #sports #investing #corporates #ipl #leagues #cricket #chess #hockey #kabaddi #entertainment #media #broadcasting #advertising #sponsorships #businessmodels #academies #csr #entertainment #leagues #fortuneindia Sports Business Beyond 22 Yards Be it athletics, football, kabaddi, hockey or kho kho, India Inc. is making serious investments in sports outside of cricket. https://lnkd.in/dv7QkkKd

🏑 The Heartbeat of a Billion Dreams 🏑 Today, our Indian Men's Hockey Team clinched an Olympic bronze, reigniting the flame of a legacy that once made the world tremble. 🥇: 1928 Olympics 🥇 : 1932 Olympics 🥇 : 1936 Olympics 🥇 : 1948 Olympics 🥇 : 1952 Olympics 🥇 : 1956 Olympics 🥈 : 1960 Olympics 🥇 : 1964 Olympics 🥉 : 1968 Olympics 🥉 : 1972 Olympics 🥇 : 1980 Olympics This isn't just a medal—it's the resurrection of a dream which started its rebuild from Tokyo 2020 winning a bronze medal. Though not at the pinnacle but surely something that gives us a ray of hope that India can start dominating again in Hockey. Kudos to every member of the team, espicially, PR Sreejesh who stood tall, a wall defending our pride. This picture below also shows an uncanny resemblance to 2 of the major team sporting events for India in the past months. Rohit Sharma after winning the cricket world cup and PR Shreejesh after getting a well deserved bronze medal demontrating how much weight our sportspersons carry on their shoulders. Their resilience reinforces us that while cricket may be our religion, hockey along with other sports are nothing less. Let's celebrate this victory, for it’s the heartbeat of a billion dreams coming alive once again. 🏑🇮🇳 #PrideOfIndia #HockeyHeroes #IndianHockey #Olympics #PRShreejesh #RohitSharma #Resilience #IndiaStrikesBronze

#fieldhockey is known to be #india 's national game but of late it had been reduced to the State game of #odisha (being the sponsor/Global Partner). It is a well known fact that the Chief minister of the state has been the patron of the game for the past decade or even more and helped Indian hockey a lot. But what it is has resulted is that all international games are being exclusively hosted in either Bhubaneshwar or Rourkela. This exclusivity limits the reach of the sport to other regions with equally good world-class stadiums & facilities. Hence, depriving fans and potential young sports enthusiasts of exposure to top-level hockey. India , currently ranked 5th in the world and the reigning Olympic medalist are playing exiting hockey for some time now. It is time #HockeyIndia and its partners/sponsors look into this issue and distribute International matches to other states as well. This will do a lot of good for the game of hockey in India. #indiansports #hockey #India #hockeyisforeveryone