MilkPEP’s Post

Regular milk vs Lactose-Free milk…🥛 The full breakdown! It’s regular milk without the lactose – simple as that. It not only allows people who are lactose intolerant to enjoy the beverage we all know and love, but it’s a powerful option for growing the category (*Value-Added is up 7.1% in milk volume thru 9/8/24)! *Milk Sales Topline Period 9: https://lnkd.in/eUTHZVQ6 #gonnaneedmilk #milk #dairy #lactosefree #beverage

Connecting over milk and delicious bites. 🥛💕 MilkPEP's recent “Spill the Milk” event brought Moms to the Food52 HQ in Brooklyn, NY for a morning full of delightful milk-powered creations. Hosted by Masterchef Hetal Vesaveda – this partnership inspires the head of the household shopping (AKA Mom!) to incorporate dairy milk across breakfast and snack occasions to fuel themselves and their families. Beyond the event, we generated massive awareness with 2.4M impressions across Food52's largest platforms via direct and social amplification. Watch the quick clip of the event: https://lnkd.in/eh3_U-Tp #gonnaneedmilk #milk #dairymilk #recipe #beverage

The future of fashion is... milk!? 🥛 Milk can play in every occasion! Read MilkPEP's recent edition of Grazer - your monthly newsletter that features the best of milk news, moments, and culture. In this edition: 🎪Back-to-School with Chrissy 👚Fashion is...Milk? 🫐Triple Berry Smoothie 🥛Aging with Milk 🍎Healthy Lunch Hack #gonnaneedmilk #milk #dairy #dairymilk #newsletter

This past weekend, MilkPEP successfully hosted The Milk Cup Finals at L.A. Comic Con! 🎮 This historic event featured 99 of the top women's Fortnite players to compete for the record-breaking $250,000 prize pool. “We were thrilled to celebrate our winning team, Team Moxie, and all the finalists in LA during this history-making weekend,” said Jennifer Grubb, Senior Marketing Manager at MilkPEP. “We’re excited to continue supporting gamers through future opportunities and through milk’s nutritional benefits as The Performance Drink of Gamers.” The finals exploded on a variety of media channels: 🖥 The live broadcast attracted 2.7 million views, contributing to a total of 5.3 million views across the 3 qualifiers and the finals 🌍 45% of global Fortnite viewers on Saturday were tuned into The Milk Cup, earning us S-Tier status on Liquipedia 📲 Over 23 million earned impressions across TikTok and X, with fans raving about the event. A giant sized thank you to our partners GALE, Moonrock, eFuse, Raidiant, and Loadout Entertainment for their incredible work on this activation and experience. https://lnkd.in/ezkKgBrD #gonnaneedmilk #milk #esports #women #fortnite #experientialmarketing #brandactivation #gaming

On September 6, Cravings by Chrissy Teigen and MilkPEP hosted a “Back to School” Carnival for Moms & Kids to come together and celebrate this momentous time of year – live from Chrissy Teigen & John Legend’s home in Los Angeles, CA. 🎪🥛 Dairy milk was present in a big way with a “Frosty Funhouse” milkshake tent, a milk bottle ring toss, and milk mocktails. This authentic show of milk in culture drove a total of 3M+ in social media impressions and 174M+ earned impressions! See more here! https://lnkd.in/epy8vJM5 #gonnaneedmilk #influencer #marketing #milk #dairymilk

Last week, MilkPEP’s Kikke Riedel sat on an immersive panel titled “From Resistance to Resilience: Strategies for Analytic Adoption” at Analytic Partners' 2024 North Star event in Nashville, TN. The panel discussed hurdles faced by panelists and the best practices they implemented to drive analytic adoption across their organizations. In addition, MilkPEP received “The Evangelizer” award – honoring an organization who has set the bar for marketing, using analytics to create business value for their audiences. Thank you to Analytic Partners for the recognition and partnership. #gonnaneedmilk #data #analytics #marketing #milk

🆕 MilkPEP educational resources are now available to help you drive milk sales at retail! Introducing the Category Growth Driver Retail Selling Stories, a miniseries starring MilkPEP's category expert Ashley Cook. The miniseries consists of three top-tier milk category presentations, each centered around one of these three high-impact areas: 🥛 Distribution & Assortment 🥛 Promotion & Merchandising 🥛 Shelving View the first presentation, "Grow the Dairy Milk Category by Optimizing Distribution & Assortment" on MilkPEP’s member-only Resource Hub here: https://lnkd.in/g4uT7abr #gonnaneedmilk #milk #categorymanagement #categoryleadership #retail #sales

HOLD ON TIGHT because Jeri is going to take you on a wild ride! 🎠 Chocolate milk isn’t just a tasty treat; it's packed with essential nutrients that fuel your body and mind. Whether you're recovering from a workout or just need a delicious pick-me-up, chocolate milk has got you covered. Enjoy every sip this #NationalChocolateMilkDay! 🍫🥛 #gonnaneedmilk #milk #chocolatemilk #nutrition #dairy

🥛🌍 Happy #WorldSchoolMilkDay! 🌍🥛 Today we celebrate the importance of milk in schools. Milk provides essential nutrients that help students stay nourished, focused, and energized. 📚✨ Join us in raising a glass to the benefits of milk and its role in nurturing young minds. Let's ensure every child has access to this nutrient powerhouse!  #gonnaneedmilk #milk #schools #worldschoolmilkday #beverage