Milk Makes the List!
Mom-Com Takes Off!
To reinforce milk’s benefits for Moms, MilkPEP launched “Mom-Com”, a humor-driven campaign poking fun at the idealized lives of “momfluencers” contrasted with the real-life challenges of mothers with the bottom line: Moms don’t need #Inspo, they need balanced nutrition. After launching, the campaign has been featured on The Drum, Ad Week, Best Ads on TV and Little Black Book. If you’re an industry member, visit MilkPEP’s Resource Hub to leverage the videos on your channels.
Dairy Girl Summer
In an article with Bustle, influencer and entrepreneur Paige Lorenze describes how her entrepreneurial journey kicked off with the one and only dairy milk. Her instinct to oppose rising trends and popularity in alt milks, staying true to her dairy milk roots, coined the cheeky viral term “Dairy Girl Summer” and inspired the launch of her lifestyle brand Dairy Boy.
Is AI Solving Milk Allergies?
A new study published in the Journal of Allergy and Clinical Immunology showed that children who once had severe milk allergies can now enjoy dairy. This groundbreaking research uses AI to create personalized treatment plans to build tolerance in patients through escalating exposure. The results? 100% of participants achieved milk allergy remission!
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Protein H2O
Protein is key for active individuals, and while shakes and powders have been on the scene for some time to up intake, the latest drink trend to drop is protein water. This beverage is a base of water with added milk proteins, as well as electrolytes, vitamins and minerals – all of which are found in milk, one of the most affordable protein sources with milk only being a quarter per serving!
➡️ Read more on Eat This
Milk Makes the List! Foods That Help Prevent Skin Cancer
Increased intake of some antioxidants such as vitamins A, C, E and carotenoids and selenium can help support healthy skin and may even reduce the risk of certain skin cancers according to recent studies covered by Fortune. Milk provides two of these nutrients – vitamin A and selenium, another reason to enjoy milk as part of your diet!
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Industry members - visit www.MilkPEP.org and join the Resource Hub