Molly Millar’s Post

Everyone's a fractional CMO these days, right? Marketing leadership roles can be confusing - what sets a CMO, director, and manager apart? Let's break it down: 🔹 **CMO** - Focuses on the big picture, shaping company-wide marketing strategy, and connecting marketing with business goals for long-term success. Can broadly speak about non-marketing specific issues facing the business at the executive level. (This last point is key!) 🔹 **Marketing Director** - Acts as the bridge between strategy and execution, turning big ideas into actionable plans, leading teams, and driving campaigns aligned with the broader strategy. 🔹 **Marketing Manager** - The executors on the ground, owning projects, optimizing performance, and working with teams to deliver tangible results. 🎯 Pro tip: Watch out for title inflation! Clear role definitions are crucial to avoid mismatched expectations and potential hiring issues in the future. Understanding these distinctions is key to aligning responsibilities with business needs, whether you’re structuring a marketing team or navigating leadership roles. #marketing #CMO #marketingdirector #marketingmanager #leadership #titleinflation #marketingstrategy #teamwork #hiring

Don't hire a CMO for upwards of $300,000 a year when there's an even better option available... You can leverage a marketing manager with our agency at ⇨ 2POINT that's a fraction of that cost. It's because we're able to distribute that person across a lot of other companies And they're able to have a bigger footprint with many different accounts. ⬇️⬇️⬇️ You don't need a full-time CMO. You need somebody fractional, who looks more like an advisor. 🧩 ↳ You'll get a better result ↳ With fewer headaches ↳ And you'll pay less. - - - In the market for something similar? DM me. - - - - - - - - - P.S. I post about multi-channel marketing every single day. Ring the 🔔 for more content like this. #digitalmarketing #leadership #management

💡 Why Cost Efficiency Matters in Marketing Leadership 💡 In today's economy, every dollar counts. As CEOs and executives, we're always looking for ways to optimize our budgets without compromising on quality. That's where I, as your Fractional CMO, come in. Hiring a full-time Chief Marketing Officer is a significant investment—not just in salary, but in benefits and the time it takes to onboard and integrate them into your team. But what if you could access the same level of expertise and strategic leadership without the full-time cost? That's the beauty of a Fractional CMO. You get seasoned marketing leadership that's focused on your specific needs, without the overhead. It's about being smart with your resources—bringing in top-tier talent when and where you need it most, and ensuring that every marketing dollar is working hard for your business. This approach allows you to stay nimble, adjusting to market changes and business demands without being tied to a full-time commitment. It's a win-win: strategic leadership that's cost-effective and flexible. Let's face it, efficiency is key and a Fractional CMO like me, might just be the strategic advantage you've been looking for. #FractionalCMO #MarketingLeadership #CostEfficiency

The role of the CMO is evolving. The traditional model of a full-time, in-house CMO may not always be the optimal solution for every company, or in the budget. Enter the fractional CMO, a strategic partner who brings top-tier marketing expertise on a flexible basis. The fractional CMO model is not just a trend, it's a strategic shift in how businesses access marketing leadership. It's about finding the right talent, at the right time, to achieve your specific goals. At One Rawr, we're at the forefront of this movement, connecting businesses with exceptional fractional CMOs who deliver results. Let's explore how a fractional CMO can help your business thrive. https://lnkd.in/gW7sEFMS #FractionalCMO #MarketingLeadership

Do you have a fractional CMO in your organization? If you’re between $2 million and $20 million in revenue you probably should. Here’s why, in 3 things: 1. Cost-Effective Expertise: The right fractional CMO can provide high-level marketing leadership at a fraction of the cost of a full-time hire. You access talent who might otherwise be out of reach as an FTE. 2. Strategic Focus: An fCMO brings a fresh perspective and extensive experience, helping to craft and refine marketing strategies that align with your business goals and drive growth. 3. Flexibility and Scalability: Fractional CMOs can work on specific projects and initiatives, or guide and scale your marketing efforts based on current needs without long-term commitments. If you are expecting your fractional CMO to execute all of your marketing, you’re missing the point. The value is in the strategy, leadership, and guidance, expedited from experience. Fractional CMOs are also great mentors for helping to rapidly grow any marketing people on your team. If you have questions, just ask. I’ve been doing this full time for the last decade, helping dozens of companies double or triple their growth. And THAT is a satisfying role to play. #fractionalCMO #fCMO #fractionalCxO #strategicfocus #flexibility #expertise #mymarketingmap

Is your business ready to scale but lacking the strategic marketing leadership to get there? As a Fractional Chief Marketing Officer, I bring years of experience driving brand growth, enhancing customer acquisition, and creating impactful marketing strategies—without the full-time commitment. I specialize in: Strategic Planning Brand Elevation Data-Driven Campaigns Team Leadership Ready to boost your marketing efforts and accelerate growth with the flexibility of a fractional executive? Let’s chat! 💡 DM me if you're interested in learning how a Fractional CMO can make a big impact in your business, or share this post with someone who might be. #FractionalCMO #MarketingStrategy #BusinessGrowth #BrandDevelopment #MarketingLeadership

Discover the strategic advantages of hiring a Fractional Chief Marketing Officer! At CMOcre8, we understand that not all businesses require a full-time CMO. That's where our fractional CMO services step in—providing tailored, high-level marketing expertise without the full-time (and cost) commitment. What is a Fractional CMO? A part-time executive who offers the strategic insight and leadership necessary to drive your business forward. This flexible model allows your company to benefit from expert marketing guidance that aligns with your budget and business goals. Whether you're a medium-sized business without a CMO or a startup looking to scale, a fractional CMO can catalyze your marketing efforts and help you achieve remarkable growth. #FractionalCmo #BrandEngagement #DigitalAdvertising #MarketInginsight #GrowthMarketing #MarketingMastery

Discover the strategic advantages of hiring a Fractional Chief Marketing Officer! At CMOcre8, we understand that not all businesses require a full-time CMO. That's where our fractional CMO services step in—providing tailored, high-level marketing expertise without the full-time (and cost) commitment. What is a Fractional CMO? A part-time executive who offers the strategic insight and leadership necessary to drive your business forward. This flexible model allows your company to benefit from expert marketing guidance that aligns with your budget and business goals. Whether you're a medium-sized business without a CMO or a startup looking to scale, a fractional CMO can catalyze your marketing efforts and help you achieve remarkable growth. #FractionalCmo #BrandEngagement #DigitalAdvertising #MarketInginsight #GrowthMarketing #MarketingMastery

Navigating the trends in Fractional CMO hiring? It’s crucial to distinguish between true strategic leaders and those simply adopting a trendy title. A genuine Fractional CMO offers deep strategic expertise, guiding the development and expansion of your go-to-market strategies—not just managing routine tasks like ad setup. By investing in a Fractional CMO vs. a full-time leader, you'll free up budget to invest in specialized marketing talent who will execute the business strategy. #FractionalCMO #StartupGrowthStrategy #ScalableLeadership

A fractional CMO (fCMO) is a marketing executive who works with companies on a part-time or fractional basis. An fCMO provides strategic marketing leadership, helping companies set quarterly goals, measure marketing efforts, identify opportunities, create sustainable strategies, and allocate resources more effectively—all without the cost of a full-time hire. Have you met our fCMO? Ashly DePew is the owner of Slantics and offers fCMO services to our clients, serving both small and medium sized businesses. 👇Have a marketing strategy questions for Ashly? Let us know in the comments! #FractionalCMO #Slantics #MarketingLeadership #MeetTheCMO #MarketingSolutions #BusinessGrowth