Minodh De Sylva’s Post

The process is the same whether it’s establishing a brand for a start-up, a country, or a multi-national company. Now is the time to learn the difference between Sushi-Tei, Sushiro, and Sushi Saito. Singapore is home to many of the world’s renowned brands, and it is one of the most open markets in the world. As a local company, competing with regional and international brands, particularly those from abroad, is challenging while aiming to grow from a start-up to a brand poised for global expansion. Many local brands need help establishing a unique identity, and only some have successfully transitioned into regional or global brands without a solid local market to support their development. Only a few individuals are willing to build a brand from the ground up. Are you ready to embark on the journey of building a brand from the ground up? I understand that supporting Singapore Inc. might come with its own challenges. It’s natural to long for the allure of greener pastures overseas. How are you feeling about this opportunity? www.atomi.shop www.actushause.com www.atomi-jp.com #andrewtanatomisingapore #atomi #atomi15 #atomiconsulting #atomilifestyle #atomifurniture #SingaporeInc #BuildNotImport #Cultivate #GrowthMindset #EntrepreneurialMindset #SupportYourFavouriteBrand

Be Recognized: Nominate Your Brand for Malaysia Brands' Record and Expand in ASEAN ✈️✈️ #malaysiabrandsrecord #malaysiabrand #businessopportunity2024 #franchiseopportunity #MalaysiaSME #AseanMarket #Expandbusiness #supportlocalbusiness #businessopportunity "The Malaysia Brands' Record" aims to integrate the influence and resources of franchise and business opportunity platforms, as well as social media, to create a platform focused on promoting Malaysian brands and business opportunities for entrepreneurs in Malaysia. This platform enables business owners to quickly enter the ASEAN market! Entering the ASEAN market can increase visibility and influence, enhance brand positioning, customer trust, and also communicate to ASEAN investors and businesses the desired collaboration model for expanding business, saving a significant amount of communication time and effort. Now, we are seeking nominations for successful Malaysian brands! Through this platform, we will help enhance brand reputation, connect with the ASEAN market, integrate overseas resources, accelerate business growth, and bring new opportunities to the Malaysian business landscape! Whether you represent century old heritage brands, chain brands, self-created brands, non-profit organisations, ESG brands, personal brands, innovative brands, or e-commerce, you are eligible to participate in the Malaysia Brands' Record event. If you are interested in our Malaysia Brands' Record initiative, you can directly message us, and our project manager will contact you as soon as possible. We look forward to your nominations! Let us integrate and promote the brands created in Malaysia to the ASEAN and international markets, making more people aware of the tremendous potential of Malaysian brands. At the same time, we encourage our country's small and medium-sized enterprises to pursue excellence and shape a more successful future for their brands.

🌟 Delve into the essence of Singapore Airlines' iconic branding! From the graceful Singapore Girl adorned in her traditional batik kebaya, to the seamless integration with Singapore's cultural identity, explore how Singapore Airlines reflects the nation's values and aspirations on a global scale. Plus, unlock a powerful branding tip: incorporate cultural insights to forge deeper connections with your audience! 💼 #SingaporeAirlines #IconicBranding #CulturalInsights #LamesaInSingapore #DigitalMarketing #LaMesa #Dubai #DesignFirm  #Branding #DesignFirm #Marketing #MarketingStrategy #Singapore #PurposefulBeauty

From Phở to Sauna: My Unconventional Journey from Vietnam to Finland's Marketing Scene 🇻🇳 🇫🇮 Growing up in bustling Ho Chi Minh City, I never imagined I'd be navigating snowy streets and enjoying sauna sessions in Finland. Yet, here I am, a Vietnamese marketer making my mark in the Nordics and Europe. It's been a journey filled with unexpected twists and turns, cultural adjustments, and valuable lessons learned along the way. Early in my career, I found myself immersed in the fast-paced world of multinational corporations like Johnson & Johnson and Unilever, honing my skills in traditional marketing and communications. But the entrepreneurial spirit was calling, leading me to exciting ventures with B2B and B2C startups, where I discovered the agility and innovation that fueled my passion for growth. In recent years, I've found my true calling at the intersection of marketing and sustainability. 🌱 This path has allowed me to merge my skills with my values, creating impactful campaigns that not only drive business results but also contribute to a better world. In this journey, I've learned the importance of: - Embracing cultural differences and finding common ground. - Adapting to the unique challenges and opportunities of both corporate and startup environments. - Staying true to my values and finding purpose in my work. This unconventional path has taught me that growth happens outside of our comfort zones. So, embrace the unexpected, stay true to your passions, and who knows where your journey might lead you! Have you ever had a career path that took you by surprise? Share your story in the comments! 💬 #motivationmonday #personalbranding #careerstory #marketinglessons #sustainability #vietnam #expatlife

Often it’s the assumptions and misconception of what a brand is that leads to ineffectiveness of its application, while it’s clearly more than a logo or a flashy ad campaign, it’s also not exclusive to consumer facing business only! The following is an article in The StarSMEBiz today that’s an excerp of my article “Journey to Brand” (click here 👉🏼 https://lnkd.in/gkihQVvy ), that covers why it’s critical for SMEs to transition into brands as our marketplace transforms into a regional one, what it means for each of the stakeholders and what each can do to contribute. We also covered a perspective that could add value for Malaysian SME by adapting the Asian Brand Alchemy as previously proposed in “East Meets Brand” (click here 👉🏼 https://lnkd.in/gufESBTG ), as our diverse multicultural community provides us with a unique ability to resonate across the region because of our shared cultural nuances and principles. If nothing else, here’s hoping it starts some conversations, to raise more SMEs to their rightful place as Malaysian challenger brands in the regional marketplace! You can read the online version here 👉🏼 https://lnkd.in/grAHTMDW #SME #MalaysianBrands #SustainableGrowth #SMEGrowth #EkonomiMadani #MalaysianSME #SustainableBranding #MalaysianAdvertisersAssociation #maa #Resilience #ASEANLeadership #miti #StrategicBranding #JourneyToBrand #EntrepreneurialJourney #EconomicResilience #Brand #MalaysiaMadani Malaysian Advertiser Association Star Media Group Berhad Malaysia External Trade Development Corporation (MATRADE) SME Corp. Malaysia

Picture a symphony where every note harmonises perfectly, each instrument contributing to a masterpiece of sound. That's the essence of teamwork – a value we know you embody.   🌟 Introducing the Marketing Team of the Year award! 🌟   This category recognises outstanding work from client-side marketing teams that have made a significant impact on their brand/organisation’s overall marketing campaigns, executions, and results.   Showcase your achievements in: 🏅 Outstanding achievements in campaigns and project management 🎨 Creativity and innovation 🎯 Strategic thinking 📋 Excellent planning and execution 📊 Successful results against objectives / KPIs 🌟 Any other exceptional achievements or work that especially merits this award   With 46 categories in Australia, 43 categories in Indonesia, 46 categories in Malaysia, 42 categories in the Philippines, 46 categories in Singapore, and 43 categories in Thailand, plus the prestigious title of Marketer of the Year up for grabs, this is the awards show you cannot afford to miss. 🎉   https://lnkd.in/gDENUQ7Z   📆 Entries Deadline #Philippines: 3 May 2024 #Thailand: 17 May 2024 #Singapore: 24 May 2024 #Indonesia: 31 May 2024 #Malaysia: 28 June #Australia: 12 July 2024   Don't let this chance slip away – join now! #MarketingExcellenceAwards 2024

Meet Benedikt Becker, a marketing professional who chased his dream of living and working in Singapore. But as living costs soared, he had to rethink his situation. 🤔 Becker made a strategic move to Kuala Lumpur, Malaysia's bustling capital. Securing a flexible rental agreement at a fraction of the cost, he saved “so much more” and got to explore more of Asia. 👏 If south-east Asia is on your radar, let's talk about why Malaysia could be your ideal destination as an expat. 👈 𝐂𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐥𝐢𝐯𝐢𝐧𝐠 🫰 Malaysia offers affordable housing and a low cost of living, which are ideal for those looking to retire early or live comfortably. 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐚𝐝𝐯𝐞𝐧𝐭𝐮𝐫𝐞 🤩 Beyond financial perks, Malaysia is a great hub for exploring south-east Asian cities like Bangkok and Ho Chi Minh City, enriching your cultural experience. 👍 𝐒𝐞𝐭𝐭𝐥𝐢𝐧𝐠 𝐢𝐧 👏 Malaysians are welcoming, and English is widely spoken. With a large expat community, it's easy to connect and make friends through platforms like 'Penang Expats' and Spiral Synergy's newsletter. Considering a move to south-east Asia? Follow Becker's lead and explore the opportunities Malaysia offers. It might lead to financial freedom and a fulfilling expat lifestyle… 🤞

Seizing the bountiful harvest of experience will always remain timely. Here’s an annual recap of my journey that began with DKSH in August 2022. Coming from a background in the B2B industry to the dynamic realm of FMCG, this new chapter has been a thrilling roller coaster ride. DKSH, a distinguished Swiss distribution company, has long cultivated its expertise in Malaysia. My role in DKSH is as a local market brand advisor, planner, and key coordinator of selected international brands, with Tiger Balm Malaysia being my key portfolio. In these 17 months, we have launched 1 NPD within 3 months, participated in 2 marathons, sponsored more than 5 organizations, ran 20 online campaigns, participated in 5 roadshows, advertised on billboards, television, and radio, changed 3 country managers, created more than 500 pieces of artwork design, pitched at least 10 new creative ideas, applied for 57 government applications for advertisement. What have I learned in these 17 months: 1. Stay humble but hold onto principles. The Chinese saying, “there is always a mountain after another,” emphasizes the importance of humility. Humility includes recognizing your limitations, listening to others, learning from mistakes, showing gratitude, and continuously improving. 2. The client is not always correct. Don’t behave as a “yes man” even in the service industry. I uphold the principle of serving the company and industry, not any individual. Regardless of the industry, campaigns should not be run just for the sake of it. 3. Communication is key in every relationship. This includes communication within the organization, towards principles, vendors, and any external parties. When either party refuses to communicate, expectations can’t be aligned, where leading to misunderstandings and conflicts. 4. Learn to swim in the rain as long as it doesn’t kill you. Complaints, toxic environments, and poor culture happen in almost every organization as long as you are working with humans. It's important to realize that it's not about what a company can do for you but what you can do for yourself, and contribute to the organisation. When you recognize issues, don't think of running away but learn to fix them. The above are based on my own experiences shared on LinkedIn. My fellow friends, colleagues, and LinkedIn followers don’t give up; keep swimming. May you all have a good year ahead! #recap2023 #marketing #branding #lifeofmarketer #growthmindset

🌟 Small but Mighty: Building a Legacy at Want Want Thailand! 🌟 At Want Want Thailand, we're more than just a team—we're a family of innovators, working together to create something truly special. With a small but incredibly mighty group of dedicated professionals, we’re growing stronger each day, pushing boundaries, and building our brand's reputation across Thailand. It’s not the size of the team that matters, but the passion, creativity, and drive we bring to every project. 💪 Every challenge is an opportunity to innovate, and we believe in the power of collaboration to unlock new possibilities. With our unique products and a vision for the future, we're here to make a mark in the snack and beverage industry, one bold idea at a time. 🚀 #SmallButMighty #Teamwork #Innovation #WantWantThailand #BuildingBrands #ThaiMarket #InspiredByPassion #LeadershipInAction #GrowingTogether

Hey everyone! 🌟 Now that I'm stuck in Dubai waiting for my delayed flight, let me reminisce together about the wonderful memories of my business trip to China, where I had the privilege of visiting our colleagues in Zhangjiagang (near Shanghai) and Hong Kong. I’m filled with gratitude for the enriching experiences and the warm hospitality of our amazing colleagues. Our Zhangjiagang site, with its state-of-the-art spinning mill and dye house, is a testament to our commitment to quality and innovation. Meanwhile, our Hong Kong sales office stands as a beacon of our global reach and customer-centric approach. 🌇   The journey was more than just a business trip; it was a cultural exchange that brought forth a wealth of new insights. The vibrant culture of China offered fresh perspectives, sparking innovative ideas and approaches that I'm eager to explore further. The team's high spirits and motivation were contagious, and it was clear that digitalization in production is not just a trend but a necessity in today's fast-paced industry. 💡   The weekend was a delightful blend of work and leisure, where personal stories were shared, and cultural inspirations were exchanged. It's moments like these that reinforce the values that Südwolle Group stands for—international collaboration and friendships that transcend borders. 🤝   Living by our 5 magic words—Trust, Respect, Active Listening, Support, and Care—is not just a mantra; it's a practice that's woven into the fabric of our daily interactions. These values are the cornerstone of our success and the essence of the Südwolle Group spirit. 🧶🌟   As we continue to navigate this exciting landscape, I'm reminded of the power of unity and the strength that comes from embracing diversity. Here's to more adventures, learnings, and shared successes. Südwolle Group #UnityInDiversity #QualityInnovation #CulturalExchange #5MagicWords #Digitalization #IT #SmartFactory