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The annual B Book from Circana is here! Take a look on the beauty category performance and what's next for the industry 💄

In this on-demand webinar, experts discuss which consumer trends will most impact the beauty and personal care market. Learn how partnering with a market leader in dose technology may help brands stay ahead. https://ow.ly/MNpj50P5eyO

Introducing our first newsletter: ⚡ Potion Pulse ⚡ where we track the latest beauty product launches and provide a sneak peek at which trade named raw materials might be inside 👀 We make it easy to keep a pulse on what's trending. Delivered straight to your inbox bi-weekly. These insights are exclusive to Potion users, so be sure to sign up for our free tools on www.potion.ai to get access!

✨ PharSafer is excited to attend the Beauty Trends & Innovations Conference! 📅 25th September, 2024 📍 One Great George Street Westminster, London We’re thrilled to be part of the Beauty Trends & Innovations Conference, where industry leaders, brands, and experts gather to explore the latest in beauty, cosmetics, and regulatory advancements. 🗣️ Join Our CEO, Dr. Graeme Ladds Don’t miss the insightful session by our CEO, Graeme Ladds, on "Customer Engagement and Regulatory Compliance – An Enduring Marriage?", where we will dive into the critical balance between meeting customer expectations and maintaining compliance in the beauty industry, and learn how these two elements work hand in hand to drive success. 🎤 Session Details 💡 Topic: Customer Engagement and Regulatory Compliance – An Enduring Marriage? 🗓️ Date: 25th September 🕛 Time: 4:00pm Explore how beauty brands can effectively engage with customers while navigating the complex landscape of regulatory requirements. 🤝 Meet the PharSafer Team Visit us at Booth #4 to connect with our experts, learn about our tailored solutions for the cosmetics industry, and discover how PharSafer can support your regulatory and safety needs. Whether you're looking to enhance compliance or explore innovative customer engagement strategies, our team is ready to assist. 🔔 Stay Updated: Follow us for live updates during the event! #PharSafer: https://lnkd.in/eimySG2 #RAPTAR: https://lnkd.in/exZFGiw #BeautyTrends #Innovations #CosmeticsSafety #CustomerEngagement #RegulatoryCompliance #LondonConference #BeautyIndustry

😁✅ Fun Fact I will custom create ad copy just for you. Your Beauty Insights newsletter ad can include editorial text that promotes your company, product, services, or expertise! The Beauty Insights newsletter launched in 2021 and is sent each Thursday to a highly qualified list of subscribers: brand leaders, entrepreneurs, cosmetic scientists, R&D pros, executive decision makers, procurement specialists, and industry allies. Our subscriber list is small, growing organically, and full of industry insiders who have a great deal of trust in Deanna’s perspective and partnerships. The newsletter features cosmetics and personal care news, covering ingredients, manufacturing, packaging, and occasionally brands. Beauty Insights also links readers to Deanna’s content on other industry platforms. Beauty Insights ad space is available on a monthly basis (so 4 or 5 issues depending on the month). There are 3 positions in each newsletter; and in each position you can place just an image asset or an image asset with text (that Deanna writes and you approve). And each ad links to the URL of your choice. please LEAVE A COMMENT below & I will message you with more info❗️ #beautyindustry #supplychain #cosmetics

❗️ RESEARCH ALERT: What you see is what you smell! Interesting research just released IJRM - International Journal of Research in Marketing The European Marketing Academy (EMAC) flagship journal shows that pictures on packages and ads can evoke imagined scents (olfactory imagery)… THUS: 👀👃 What you see is what you smell. Firms can evoke likeable scents by imagery. What is likable may depend upon the product category. 👃💵 What you smell is what you sell. Scents that are likable can lead to more favorable product evaluations. Bad scents or images that evoke bad scents are to be avoided as they may lead to negative product evaluations. ⚖️ It depends. Effects depend on how much particular customer groups have a “need for smell” and to what extent smell is a relevant product attribute in the respective category. For more details, check out the academic paper here ➡️ https://lnkd.in/gJEF4kuH #Research #Packaging #Smell #Imagery #SensoryMarketing #Marketing #Olfaction

🎇Exciting insights from our latest webinar, Unlocking Success: Insights from the Top Innovators in Beauty, Health, + Wellness are available! Our session featured Nadia Khan, SVP of Brand Marketing at Maesa, where she highlighted the importance of diversity and inclusivity in the beauty health + wellness sector. Interested in learning more about the revelations from the top innovators in beauty, health and wellness? 🏆 Watch the recording here: https://lnkd.in/eHhMgPPm

Step one in the patient journey: online research 💻🏥 Now more than ever individuals are starting their care journeys online. They're relying on reviews and online sources to make care decisions before they even set foot in an organization. Individuals want to be sure they can trust a brand before selecting their care. 🔎 Discover how your organization can use market insights to influence patient experience, acquisition, and retention with Pranav Desai, our SVP and GM, Consumer Experience: https://lnkd.in/g3JhDpNH

Cultivating a strong brand reputation in functional medicine isn’t just essential for your practice’s success; it’s vital. But why is that so? 🤔 🔹 Build Trust: A positive brand reputation builds trust with your patients. When patients trust your services, loyalty increases. According to the 2021 Edelman Trust Barometer, 88% of consumers emphasize trust in their decisions regarding which brands to engage with. This trust is built over time through consistent, high-quality patient interactions. 🔹 Stand Out: A stellar reputation sets your practice apart from competitors, giving patients a compelling reason to choose you over others. This competitive edge is crucial in a crowded market. 🔹 Enhance Credibility: When patients trust you, they're more likely to recommend you to others. This word-of-mouth advertising is invaluable, helping attract new patients and grow your practice. Invest in your brand reputation and watch your practice thrive! 🌟 #FunctionalMedicine #BrandReputation #PatientTrust #HealthcareMarketing #PracticeGrowth #TrustInMedicine

Read in COSSMA Digital about the #conference Global Insight Conferences just announced: From falling in love, to long-term, #loyal #relationships – beauty #brands need to romance their #customers – and the top beauty #companies know how to best! Europe’s premier, 12th Annual Beauty Trends & Innovations Conference – Real #Insight, #Future #Inspiration returns to central #London on 25 September 2024. View the #programme here: https://lnkd.in/eBEiFk6J Don’t miss real-life insights, #product, and #marketing #strategies from 44 leading beauty. Disrupt and dominate with the #hottest beauty #trends and #innovations, #deep dive into #AI’s impact in beauty and command the beauty #social #landscape! #Commercialise #visionary beauty trends for show-stopping #campaigns and profitable product innovations, whilst #skyrocketing your sales. #Outshine #competition with lucrative brand, product and marketing strategies to capitalise on the creator economy... and so much more! View the full #agenda here: https://lnkd.in/eBEiFk6J Brands represented on-site include Wild, FACEGYM, Beauty Kitchen UK Ltd, Tropic Skincare, Boots UK, LUSH, Dermalogica UK, Primark and many more. Book by clicking the link below before Thursday 2nd May and quote COSSMA under discount code to save €220! https://lnkd.in/eZViHDDA Details here: https://lnkd.in/eCiRFWu4 #cosmeticsindustry #beautybrands #cosmeticsbrands #marketing #tradeshow #event #socialmedia #socialmarketing #digitalmarketing