MiQ’s Post

As the 2024 election heats up, industry experts predict political ad spending will hit a record $10.2 billion across TV, radio, and digital platforms. For marketers, this surge in political ad clutter brings many challenges. NPR and PBS stations are seen as havens from political noise, offering factual election coverage and civil dialogue. Aligning your brand with respected content in public media ensures you stand out from the political noise. Click the article to learn more or message me for further insights!

Get into the details! CTV helps to provide Political Consultants and spenders the missing information due to linear television's "lost reach" #digitalmarketing #publicrelations #advertisingandmarketing #marketingandadvertising #healthinsurance #elections2024

Americans Are Paying Attention to Political Ads on CTV. According to data collected from TVision's panel between September 1, 2023 and February 29, 2024, Americans paid more attention to political ads on CTV than other ads. This was true for all age bands, except for the youngest viewers (18-24 year olds). 50-54 year olds paid 22% more attention to political ads than other ads on CTV in the time period. Are Democrats or Republicans paying more attention to political ads? Find out and learn how to target these audiences in our blog. #CTVadvertising #CTVMeasurement #politicalads https://bit.ly/4a7xft8

Unsurprisingly, most age bands pay more attention to Political ads on CTV when compared to all other ads. As spending increases and the 2024 election comes closer, knowing when and where ads will engage audiences the most is a valuable element in the political advertising toolkit. #TVision #CTV #Attention

We were included in the Reed Award shortlist for 'Best Political Service Team' amid a staggering 250% growth in its political sector! We're ready for all things political - let us know how we can help your team! #programmaticadvertising #programmatic #clientservices #ott #ctv #geofencing #politicaladvertising #politicalad #adtech

Current media trends during the 2024 election season shed light on the increasing preference of advertisers for CTV. #journalism #advertisingandmarketing #contentmarketing #publicrelations #mobilemarketing #digitalmarketing #creativeadvertising

"Katz Media Group released research last month showing that radio ranks as the most trusted source of information" "According to Katz’s study, radio is the most trusted media among voters." "Trust in radio also topped that of TV by +23%, where the lion’s share of political ad budgets is typically spent." This research with interactive map gives great insight for campaigns and the political buyer! #radio #political #voters

🚨 Big News in Political Advertising 🚨 CNN is breaking tradition by running ads during the June 27 presidential debate between President Joe Biden and former President Donald Trump. This bold move marks a significant departure from the usual ad-free standards set by the Commission on Presidential Debates. 🗳️ 📺 Here’s the scoop: - Networks using CNN’s feed can sell their own ad space, offering a lucrative opportunity for local and competing networks. - Both candidates independently agreed with CNN and ABC, bypassing the Commission’s usual rules. - This comes on the heels of Trump’s recent guilty verdict on 34 felony counts, which is expected to heighten ad space competition. 💡 Why it matters: - 2024 is set to see a whopping $12 billion in political ad spending, triple that of 2016. - Most spending is from down-ballot races, but the Biden-Trump debate will attract significant attention and ad dollars. - In 2016, CBS charged around $200,000 for a 30-second spot during the debates. Expect fierce competition and high rates this year, especially given recent polling showing a tight race. 📉 However, voter fatigue is real. A recent Pew Research poll found 62% of US voters are worn out by nonstop election coverage, potentially impacting debate viewership. 🔍 Our take: CNN’s strategic pivot taps into a dramatic election cycle, likely drawing significant viewer and advertiser interest. It's a unique moment in political broadcasting history—stay tuned! 📊 #PoliticalAdvertising #PresidentialDebate #CNN #Biden #Trump #Election2024 #MediaNews #AdvertisingStrategy #BroadcastingInnovation Feel free to share your thoughts on this unprecedented move! 👇 https://lnkd.in/eE9AKT6x

Political ads will make up 11.7% of US linear TV ad spend this year and 5.4% of CTV ad spend, per our forecast. More inventory on both of these channels will go to political ads than in non-presidential election years. With $12B being spent in this election cycle you need to think about how this might impact your media strategy. This year's political spend doesn't just impact a few battleground states - the geography is expanding and down ballot races are gaining even greater importance.

There’s no avoiding political ads these days. But specifically on TV, how do you cut through the huge wave of political ad noise to get your message across? Using the history of television advertising in politics and current data trends, we explore strategies for non-political advertisers during this record-breaking season of political spend, including:  - Understand the political advertising calendar. - Plan for preemptions. - Emphasize unique selling points. - Supplement with other advertising channels. Integrate these into your marketing strategy to continue efficiently reaching your target audience, both in the 2024 elections and beyond. #MarketingStrategy #PoliticalAdvertising #TVAdvertising #MarketingTrends #2024Election https://lnkd.in/gemdbR8t