MiQ’s Post

CTV can be confusing - but it doesn't have to be! Check out our new guide to help form an understanding of the CTV ecosystem and how VentiveIQ can help build your implementation strategy!

By 2026, Connected TV (CTV) will account for 20% of media time spent by US adults! (eMarketer, 2024) Brands are embracing OTT/CTV for its targeted, data-driven advertising capabilities and unparalleled reach. Don’t get left behind – learn how to connect with your audience where they’re already watching! Tap into the power of OTT/CTV and Amplify your strategy. #Amplified #CTVAdvertising #OTTAdvertising #ConnectedTV #DigitalMarketing #MediaTrends

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check it the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

We help businesses unlock their full potential and achieve sustainable growth. Contact me to learn how we can support your success in the new year!

Last week, Justin Evans, Samsung Ads' Head of Innovation and Insights , joined Streaming Media Magazine for an engaging fireside chat. During this discussion, Justin shared valuable insights on: ✅ Combating audience fragmentation and missed opportunities for advertisers ✅ Optimizing ad spending by reducing duplication and over frequency ✅ Leveraging AI and data for better targeting and measurable performance Thank you to Evan Shapīro for hosting this session! Are you curious about what’s next for CTV? Watch the fireside chat below to hear how Samsung Ads is revolutionizing the advertising landscape. https://lnkd.in/gmmABiHm #CTV #StreamingMedia #AdvertisingInnovation #SamsungAds

The entertainment consumption has transformed significantly in the past few years, favoring Connected TV (CTV) over traditional TV sets. And with the IPL fever on a high amongst the audience, CTV advertising can ensure that advertisers capitalize on this trend by reaching engaged viewers during the matches and Maximize on brand outcomes this #IPL season To know more, read- https://bit.ly/3UxXzHp #Xapads #CTVAdvertising #TogetherTowardsTomorrow #Adtech #DigitalAdvertising

📢 New blog series just launched!    The first installment of our six-part MediaPost series, “Think Global, Act Local: Why Local Advertising Is Having Its Moment,” is now live! Discover how advertisers are harnessing local data across streaming and broadcast platforms to supercharge national campaigns and elevate audience engagement.    Ann Pero Hailer, President of Broadcast at Locality, emphasizes the game-changing role of local messaging: “Whether you're engaging passionate sports fans or swaying key voters in a battleground state, it’s all about creating connections that matter.”    From driving voter action on critical issues to capturing the attention of sports audiences during live events, local strategies are the powerhouse behind deeper, more impactful engagement.    👉 Read the full article here >> https://bit.ly/4dwl4H4    Stay tuned for Part Two of the series, where we’ll dive into how to maximize reach and amplify brand messaging in local markets. #WeAreLocality #LocalAdvertising #MediaPost #Broadcast #Streaming #AdvertisingSolutions #DigitalMarketing #AdTech #VideoAdvertising #BroadcastTV #StreamingTV #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check out the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check out the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth

According to a recent LG Ads survey, 81% of CTV users are influenced by TV ads in their shopping decisions. In fact, 47% have made a purchase after seeing a TV ad in the past three months. As audience viewership continues to evolve, so do their buying preferences. Turn your target consumer's streaming experience into a shopping experience with beautifully branded, shoppable creative through Digital Remedy. https://hubs.ly/Q02sDW4S0 #DigitalRemedy #PerformanceMarketing #ShoppableAds #AdUnits #Creative #CreativeProduction #CreativeAds #CreativeSolutions #CreativeOptimization