We’re thrilled to announce the release of our joint report with Pugpig, which dives into the latest trends and future directions in mobile publishing.📱✨ What’s driving engagement and revenue in the app world? How can you use mobile to build 1:1 relationships with your audience? This report uncovers it all. Discover how top publishers are leveraging new technologies and strategies to stay ahead in a rapidly evolving digital landscape. From the rise of AI to innovative ways of engaging audiences, this report is packed with insights that can transform your approach to mobile publishing. Get the report! https://lnkd.in/dFTRaa5q
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📱 Connect with the ever-growing mobile audience! 📲 Discover how a web page audit provides a seamless mobile experience. Share this helpful insight with someone who wants to engage mobile users effectively! #MobileFirst #WebsiteAccessibility #DigitalExperience
Reaching Mobile Users
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Propel your online influence this Monday! Optimise your website for mobile responsiveness. A seamless mobile experience is crucial for reaching a wider audience and enhancing user satisfaction. 📱 https://lnkd.in/emmpEzWM #MobileOptimisation #MondayMotivation
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📲 The age of mobile browsing has ushered in a transformative digital era. 🌐 🌍 With over half of global web traffic originating from mobile devices, a non-optimized website stands to lose a vast audience. Outlook Creative Services champions mobile optimization, ensuring your content shines brilliantly, irrespective of screen size. ✨ Stay ahead and make your website’s mobile experience a priority. ✅ ➡️ www.outlookcs.com #MobileOptimization #MobileFriendly #WebsiteDesign #WebDesign
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Modern #marketing requires diversified, attention-grabbing #creative. Our new Creative Accelerator #app takes #performance to the next level by testing new creative themes against broad audiences on #Meta so you can scale winners effectively. Learn more: https://ow.ly/cEIQ50QioA3
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Customer Experience Platform ✔️ GA4 ✔️ Web & Mobile App Analytics ✔️ CDP-Customer Data Platform ✔️ Identity Resolution ✔️ First Party Data Strategy ✔️ Real-Time Personalization ✔️ Tealium
e-CENS’ Ahmad El Hassan recently hosted Yiğit Atakan from Adjust on our podcast to share his insights on the attribution topic. In case you missed it, here are five key takeaways you won't want to miss: 1. Postback Evolution: Yigit breaks down the changes in postback tracking, unveiling the extended user tracking window and the addition of callbacks with SKAN 4. 2. Adoption Challenges: Ahmad El Hassan delves into the adoption of SKAN 4 by advertising partners and the impact of iOS 17 and above on user adoption, shedding light on the industry's current data sources. 3. Embracing Change: Discover the importance of continuous change and adaptation for marketing teams as Ahmad discusses the introduction of SKAN 4. Attribution Insights: Get a crash course in the differences between multi-touch attribution and incrementality and how they can work together for in-depth analytics. 5. Future Innovations: A sneak peek into the launch of incrementality for app campaigns and an upcoming budget planning solution.
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It's App Science®, not rocket science. Download our quick guide to learn how we can help understand, verify, and validate audience reach with multicultural breakouts — all on one dashboard: https://lnkd.in/g-uzsYFp #Measurement #MulticulturalMarketing #DataAnalytics #CTVAdvertising
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🤳 The age of mobile browsing has ushered in a transformative digital era. 🌐 With over half of global web traffic originating from mobile devices, a non-optimized website stands to lose a vast audience. ❌ Outlook Creative Services champions mobile optimization, ensuring your content shines brilliantly, irrespective of screen size. ✅ Stay ahead and make your website’s mobile experience a priority. 📲 www.outlookcs.com #MobileOptimization #MobileFriendly #WebsiteDesign #WebDesign
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Mobile devices are now central to our digital lives, accounting for two-thirds of all time spent online. They also drive a significant portion of website traffic, responsible for 54% of visits. This dominance of mobile usage underscores the need for businesses and content creators to prioritize mobile-friendly designs and strategies. Catering to a mobile audience is no longer optional but essential for engaging effectively with the majority of online users. #MobileUsage #DigitalTrends #WebsiteTraffic #OnlineEngagement #MobileFirst #TechAdoption #UserBehavior
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Let’s face it, no matter how many times you see a video pop up with #CeilingChallenge or “Girl Math” or that song you love gets covered by @ThereIRuinedIt, you watch. Why? Because lighthearted, fun content pulls you in and boosts your mood. And you’re not alone! A recent MAGNA Media Trials x TikTok study called “Revisiting the Inner Workings of Digital Video” explored what kind of content inspires audiences to tune in and stay engaged, and why brands should want their ads on mobile entertainment apps right next to it and empower their choices. For example, did you know that giving viewers control of their viewing experience makes for a more lasting impression when viewers choose to watch (+37% ppt)? Read more about our findings and learn about our implications here: https://bit.ly/48Olabj
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Getting your content in front of audiences is just the first step in #fastchannel success, your users must also enjoy the experience of browsing and watching your channel. Take it from this Nielsen report, "As of June 2023, audiences in the U.S. had more than 1 million unique video titles1 to choose from—far more than any platform’s recommendation carousel can showcase. Through that lens, it’s clear that user experience will become the most important ingredient for success in the years ahead." Fortunately, Matchpoint Blueprint enables you to build premium, hyper-personalized apps in a flash. Find out how today https://bit.ly/3Sa8KUy https://lnkd.in/gyjUA7Ck
Linear TV's comeback: The arrival of FAST | Nielsen
nielsen.com
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