MullenLowe Lintas Group’s Post

Jumping on the latest trend can sometimes feel like showing up at a costume party only to realize it’s a black-tie event. Before you rush to join the next big thing, make sure it fits your brand. Or you might just end up wearing a superhero cape to a board meeting! #MarketingTrends #BrandStrategy

Everyone knows how essential it is to have the perfect fit for a costume. If it's too tight, dancing becomes a challenge, and if it's too loose, it just doesn’t look right. That’s where Selectika comes to the rescue! With "Find My Size," an AI-driven sizing solution, you can minimize returns and help shoppers find the ideal fit for a flawless costume party experience. #fashion #halloween #ai #ecommerce

*** The Met Gala is a night to standout, to dress to impress and really make a statement. *** Who ended up getting most of the press, the woman of the moment, who can do no wrong, Zendaya! She knows how to grow her brand right!!! *** All the press and news focused on her OTT dress and look. And why wouldn't they? The more extreme, the more interest, the more people talk about you. *** Zendaya is a master of using fashion and costume to create attention. She did it at the Dune 2 Premiere in London and countless other times. By doing so it makes it more than her own beauty and looks, it is the theatre, the shock, the fun. *** She has grown her personal brand perfectly, and she does it with the intent to become the most bankable Hollywood actor. Studios know if they cast her she'll create a massive amount of 'free marketing' with all the buzz that she generates. *** This is an example to all those in business. Look to find ways to create attraction and attention. And don't be half-hearted about it as no one will notice if you do. #brandstrategy #brandcommunication #branddevelopment #brandadvice #branding #brand

🔊SOUND ON! 🔊 #ASMR is back! Come staple some Superslick wire cleaning snake labels with us. Yes, we do this all by hand, one package at a time! 😱 #AmericanWayMarketing #wholesaledistributor #musicalinstrumentaccessories #musicalinstrument #elkhartindiana #SchoolmusicSupplier #smallbusiness

🤘 Ads at #concerts—main act or background dancer? The verdict is still out. If you’ve noticed this trend, you’re not alone. The reactions of #concertgoers are mixed, here’s the #eventstrategy brands should be adopting to steal the show. 👉 https://bit.ly/3ZACCxZ #liveevents #brandactivations #brandsponsorships #marketingtrends

Slow fashion over fast fashion! Fast fashion is extremely bad for the environment, prioritising consumerism over care, need and maintenance. We can't wait to see the rest of the episode!

These bone-chilling scenarios are more real than you might think...  Check on your event pros during busy season. - #halloween #hauntedhouse #eventproduction #eventprofessionals #eventplanner #eventplanning #production #evententertainment #eventpros

Ah, THE MET GALA, 2024!🎉 What lessons can be learned from this annual invitation only costume party described by many as frivolous, elitist and over the top? Well here are a few: >CONFIDENCE AT ANY AGE - At 27 years old, Zendaya owns every room she enters. Just look. >PERCEPTION ISNT ALWAYS REALITY- 2 years ago while waiting to board a flight from NYC to Rome, a familiar face wearing a chic floral dress, trademark dark glasses and a warm smile scanned the empty seats around me then approached to ask politely if she could sit next to me. #annawintour -no devil, no prada- she was lovely. > ANYONE CAN HAVE A MISSTEP, ADDRESS IT QUICKLY Confusion over a clash between the gala theme, "Sleeping Beauties, reawakening fashion" AND the official dress code, "Garden of Time" caused a media uproar. Is it a #Disney theme? Is it a nod to #GrimmBrothers? What is it? Well, it was neither. Combined with an apology, Anna explained that it was meant to be a nod to florals and springtime. How could the leader at #vogue, a publishing organization with access to the best writers and editors anywhere, NOT catch this messaging mixup? It happens to everyone. Leaders apologize quickly, explain, move on. >IT'S OK TO HAVE FUN! Creative expression taps our joy center. Film, fashion, dance, music, art, comedy or any other form of creativity allows us to express ourselves joyfully which makes us better at our work. #leadership #metgala #fashion #thedevilwearsprada

Embrace the power of #Motivation with wisdom from #IssaRae and #TraceeEllisRoss! 💡🔥 Video by @hooraemedia #fashionindustry #thefashionhero #fashionforall #fashiondiversity #diversitymatters #agedoesnotmatter #celebratediversity #realitytv #tvshow #motivationalvideo

"Halloween costume chain Spirit bet on the pop-up model and won" ▶️ While the specialty retailer has no permanent physical store fronts, it opens more than 1,500 temporary brick-and-mortar locations each fall, before disappearing once the holiday concludes. ▶️ Its business model has proved so successful that the retailer plans to open 10 Spirit Christmas stores for the first time this year. via @CBSNews #ecommerce #commerce #marketplace #B2C #DDCommerce