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Piyush Pandey, one of the most influential figures in Indian advertising, has been honored with the LIA Legend Award, recognizing his unparalleled creativity, leadership, and commitment to nurturing talent. With over 600 national and international awards, Pandey’s legacy includes transformative campaigns, such as his work with UNICEF and the Government of India to make the country polio-free. From being the first Asian to chair the Cannes jury to his advisory role at Ogilvy, Pandey’s impact on the industry continues to inspire future generations, driving social change through the power of advertising. Follow the link in the comments to know more! #advertising #marketing #industryupdates

Celebrating the Grand Finale of CNBC-TV18 & HUL LIME Season XV! Fifteen years ago, Hindustan Unilever Limited (HUL) and CNBC-TV18 recognized the immense potential of young business minds. Together, they created the Lessons in Marketing Excellence (L.I.M.E.) platform, aimed at shaping the next generation of marketing leaders. Fast forward to today, and LIME continues to challenge budding marketers with real-world problems, pushing them to think beyond individual brands and focus on impactful solutions for the country and society at large. In Season XV, the spotlight was on something transformative—ONDC (Open Network for Digital Commerce). For the Grand Finale, teams were tasked with tackling two critical questions: 1. How do we onboard more merchants onto ONDC? How do we convince shopkeepers and retailers to embrace this new digital marketplace? 2. How do we attract more consumers to start using ONDC?What value propositions can drive adoption and create a thriving, inclusive network? The Season XV finale was not just a marketing challenge, it was about reshaping the future of commerce in India. Huge congratulations to the participants for their creativity and dedication, and to LIME for continuing to inspire innovation year after year! Rushabh Vora Dr. Paritosh Basu Vikas Mehta Dr. Harish Suri Dr. Shailendra Dasari InnoVision Enterprise Solutions #LIMEXV #MarketingExcellence #FutureOfCommerce #ONDC #HUL #CNBCTV18 #Innovation

Celebrating the Grand Finale of CNBC-TV18 & HUL LIME Season XV! Fifteen years ago, Hindustan Unilever Limited (HUL) and CNBC-TV18 recognized the immense potential of young business minds. Together, they created the Lessons in Marketing Excellence (L.I.M.E.) platform, aimed at shaping the next generation of marketing leaders. Fast forward to today, and LIME continues to challenge budding marketers with real-world problems, pushing them to think beyond individual brands and focus on impactful solutions for the country and society at large. In Season XV, the spotlight was on something transformative—ONDC (Open Network for Digital Commerce). For the Grand Finale, teams were tasked with tackling two critical questions: 1. How do we onboard more merchants onto ONDC? How do we convince shopkeepers and retailers to embrace this new digital marketplace?  2. How do we attract more consumers to start using ONDC?What value propositions can drive adoption and create a thriving, inclusive network? The Season XV finale was not just a marketing challenge, it was about reshaping the future of commerce in India. Huge congratulations to the participants for their creativity and dedication, and to LIME for continuing to inspire innovation year after year! Rushabh Vora Dr. Paritosh Basu Vikas Mehta Dr. Harish Suri Dr. Shailendra Dasari Dr. Rishikesha Krishnan InnoVision Enterprise Solutions #LIMEXV #MarketingExcellence #FutureOfCommerce #ONDC #HUL #CNBCTV18 #Innovation

KRBL Ltd. has appointed legendary actor Amitabh Bachchan as the brand ambassador for India Gate Basmati Rice. This partnership emphasizes KRBL's commitment to strengthening consumer engagement and expanding its presence in the global basmati rice market. Ayush Gupta, India Business Head, KRBL Limited, expressed that Amitabh Bachchan’s iconic stature aligns with the brand’s values and heritage, while Kunal Sharma, Head of Marketing & Business Head, Modern Trade and E-Commerce, highlighted the influence Amitabh Bachchan brings to build brand love. Read the full story with the link in Comments. #Advertising #Marketing #IndiaGateRice #AmitabhBachchan #BrandAmbassador #KRBL #ConsumerEngagement

Revolutionizing retail with Mixed Reality! Mindshare and Flam join forces with GRT Jewellers (India) Private Limited to bring together the physical and digital realms. Read the full story : https://lnkd.in/grEPA9ju Amin Lakhani, Ruchi Mathur, Vinish Mathews, Payal Shetty, Ajay Mehta, Muralidhar Thyagarajan, Rajit Desai, Jignesh Ghelani, Snehi Jha Mehta, Nikhil Mayne, Subhamay Mukhopadhyay, Madhusudhan J, Baker Fenn, Narmadha Janarthan, Arnav Sood, Zubin Tatna #RetailInnovation #Mindshare #MixedReality #GRTJewellers #Flam

The January edition of Digital Cover features an exclusive interview with Puneet Das. In conversation with Anirban Roy Choudhury of ETBrandEquity, he spoke about the importance of premiumisation in a category like packaged tea. He also spoke about personalisation, hyperlocal initiatives and the iconic campaigns like the, "Jaago Re". Tata Consumer Products Read The Full Story Here: https://lnkd.in/g6HpZafA #ETBrandEquity

"Consistency in quality builds trust. Trust builds brands." #BrandBuilding #Trust #Consistency #mahendersaluja #umadeusservices #secretstarsofindia #umadeus #umadeusfoundation #instituteforrightlearning brand trust, quality, consistency

P&G Shiksha addresses educational disparities in India with #StandUpForLearningGaps campaign Link in the comments Abhishek Desai Rajdeepak das Leo Burnett India Procter & Gamble #mediabrief #PGShiksha #StandUpForLearningGaps #campaign #marketing #media

Inaugural Sidharth Rao Memorial Lecture Alert! 🌟 Join us for the inaugural Sidharth Rao Memorial Lecture at the ET Brand World Summit: "Future of Creativity" 🚀✨ Piyush Pandey, Chief Advisor, Ogilvy India Don’t miss this insightful session as Piyush Pandey shares his vision on the future of creativity in marketing and advertising. Discover how creativity continues to shape brand narratives and drive innovation. Key Takeaway - "It’s not about the future of creativity. I am more worried about the present of creativity." Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking

🚀 FCB Group India Secures 14 New Clients, Adds Over $2 Million in Business 🎉 Mumbai-based FCB Group India has bolstered its position as a creative powerhouse with 14 new client wins across industries like FMCG, healthcare, and power. Read more: https://lnkd.in/gf-NnMyz Follow us on Instagram: https://lnkd.in/gFW8H-8S #BusinessGrowth #CreativeExcellence #NewClients #Marketing #Innovation