Museum of Chinese in Australia 澳洲華人博物館’s Post

Always remember to incorporate physical actors / interpreters / guides (or whatever denomination you prefer) in your attractions / destinations / museums / visitor centres / hotels & restaurants / real estate promotions / fairs / cultural delegations / shopping centre or outlet events / embassy events / university student recruitment / university staff recruitment / international trade fairs etc etc etc. They will be your BEST SALES PEOPLE EVER as they sell the dream. If you have been mandated to undertake responsibility for one of the above, it would be difficult to justify doing otherwise in the current environment! From Las Vegas through luxury retail kilometre destinations to the creme de la creme of international universities, palaces and religious institutions, all are ramping up their interpretation staff portfolios in 2024. There is a reason for this! Every Euro / Dollar / Pound spent on these people results in an enormously higher return than what is spent on digital media. The impact made during some of the historic recreation events can be intergenerational and life-changing. Try replicating that with social media! Social media has a role but that role is extremely junior, subsidiary and complementary to real-world reenactment and interpretation. Visitors at all price points are DESPERATE for real-world non-digital interaction! When your investors or their consultants turn up at your attraction to check out what is going on on the ground, their ABSOLUTE NUMBER ONE priority is to check our real world visitor engagement, not digital engagement. Never lose sight of this!

Leadership and empathetic skills are not two separate things.

Are you curious about the standards used in digitising artefacts? Our latest article explores the ISO OAIS Reference Model and other frameworks that museums and heritage institutions rely on for preserving and promoting their collections. https://lnkd.in/eHbzcNr7 #digitisation #standards #heritage

What are the latest strategies for connecting with local communities? How can partnerships fuel your success? Get the inside scoop on these topics at the Museums + Heritage Show, as one of its chairs Colin Mulberg gives a preview: #MandHShow

🦐 Curious to see how we can harness the real power of the sea? Make your way to ARTIS | Natura Artis Magistra Groote Museum and explore ways that we can cultivate land, sea, and the lab to provide for our ever growing population. Here's a little snippet of the sea video, told by Reinier (R.W.) Nauta, produced by BIND and animated by me at YIPP!

Exploring the rich history of communication at Museum of Maroc Telecom – where the past connects with the future. Maroc Telecom

Revenue is usually linked to box office, operations, or exhibitions; but education departments have increasingly played a significant role in this space. Educators, share your insights by completing this survey -- your perspective matters! #generatingrevenue #roi #impact #museums #museumeducation #virtualprogramming

https://lnkd.in/ey9iJ7tK **Event**European symposium: Challenging narratives, fostering empowerment and collaborative practice Museum of Liverpool, Pier Head, Liverpool, L3 1DG Date and Time: Thursday 20 June 2024, 10am - 17.30pm RSVP by clicking on the link We are delighted to invite you to join us for a European symposium on 20 June 2024 in Liverpool, a port city that holds vital memory of emigration and transatlantic enslavement. The symposium is hosted by the Transatlantic Slavery and Legacies in Museums Forum in collaboration with the International Coalition of Sites of Conscience-Europe and National Museums Liverpool. The symposium offers Forum members the opportunity to engage in a geographically broader dialogue about challenging inherently discriminatory narratives and building empowering and equitable community partnerships. It continues the crucial work of heritage sites as agents of social transformation and active human rights advocates. In Europe, museums, heritage sites and cultural institutions are embracing this role by challenging a range of exclusive narratives related to the legacies of colonialism, patriarchy, enslavement and historical discriminations of all types and serving as spaces for dialogue and civic engagement.

I'm doing a quick piece of research about how museums are generating revenue online in 2024. If you work in a museum and you have two minutes to answer some quick multiple choice questions it'd be extremely helpful. I'll be sharing the results, so everyone can benefit from the overview. Please take a look at the questions here: https://lnkd.in/d3Dkxqws #Museums #Museum #MuseumNext

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