Mohammed Irfan’s Post

If I gave you 2 chocolate bars, one is square-shaped and one is rounded, would it make a difference? That’s the big question Cadbury had to ask themselves in 2011. With their most popular product Dairy Milk, Cadbury experimented and changed the shape of their chocolate to rounded edges, keeping their competitors in mind. With high hopes and an unchanged recipe, they were out to capture more market share than ever. They couldn’t believe the backlash they received. Hundreds of consumers complained about a change in taste and how the chocolate had lost its appeal. Cadbury had no option but to let people know the aim was to make the chocolate melt better in the mouth. They made sure to let people know that it was ONLY the shape that had changed and NOT the recipe. Which did not impact the consumers as they wished would. They had to finally revert back to the square-shaped chocolate as we see it today. The controversy highlights how the look and feel of a product can influence our perception and enjoyment. It is clear that product innovation, especially products that have been on the market for so long, is a delicate balancing act. Companies need to listen to their customers and rely on behavioural science and research as they push the boundaries of design. What do you think of this bizarre controversy? Do you think they should’ve pushed the rounded shape? #marketing

Which strategy is riskier? Entering with your current portfolio into a new market then innovate to make your products relevant? Or Innovating first to enter a new market and increase your chance of success? 🤔 For us the answer is clear - You invest upfront, go to a new market with your best shot! This strategy is way less riskier in the long run. Just because the product is a winner in your market does not automatically guarantee success in a new market. Consumers are different, their needs and preferences are different, their taste profiles are different. As an example, last week at Gulfood - The World’s Largest, Most Trusted F&B Sourcing Event, met a brand with a high protein milk product, flavors chocolate, vanilla, strawberry trying to enter Middle East markets. Product very similar to what we have here, not sweet enough, and no differentiation. They are looking for distribution only, fine and dandy so there will be high cost involved just to find out this a doom case for sure. Without adapting your current portfolio to new market conditions, you are playing with fire which will give you an inaccurate sense of success or failure. Innovation is a MUST and it is your best tool to increase win rate 🚀 What's your view on this? Let us know in the comments below👇 #innovation #fmcg #gotomarketstrategy #foodandbeverage #geoexpansion

Nestlé named the world's most valuable food & drink brand 👏 The Swiss food and drink giant has retained its status as the most valuable food brand, valued at $20.8bn according to a report from Brand Finance. The report, which measures the most valuable brands on a global scale, has placed PepsiCo-owned Lay's in second place after seeing its brand value rise by 9% to $12.1bn. Other notable names include Tyson, which has risen to fourth with a value of $8.3bn, and Danone, which is placed at fifth and valued at $8bn. Savio D'Souza, Valuation Director at Brand Finance commented: "The food and beverage industry is undergoing a rapid transformation driven by evolving consumer preferences." "While the decline in brand value is a challenge, it also presents opportunities for innovation. Brands that successfully adapt to these trends by demonstrating strong brand purpose and delivering exceptional consumer experiences will be the ones to thrive in this new landscape." #News #Food #Drinks #Confectionery #Brand #Nestle #Growth

The global premium chocolate market generated USD 34.18 billion revenue in 2023 and is projected to grow at a CAGR of 9.26% from 2024 to 2033. The market is expected to reach USD 82.87 billion by 2033. This growth is driven by increasing consumer demand for high-quality, luxury chocolate products, as well as innovations in flavors and packaging. https://lnkd.in/dWV5Ujmg Does this align with what you were thinking, or is there a specific angle or detail you want to explore further? Lindt & Sprüngli, The Hershey Company, Mondelēz International, Yıldız Holding, Ferrero, Cargill, CÉMOI Group, Lake Champlain Chocolates, Mars, Nestlé, Neuhaus, CHOCA Chocoladefestival, Godiva Chocolatier, Hotel Chocolat, Vosges Haut-Chocolat, Läderach #premiumchocolate #chocolatemarket

𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐒𝐰𝐞𝐞𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 #𝐖𝐚𝐟𝐞𝐫 #𝐁𝐢𝐬𝐜𝐮𝐢𝐭𝐬 #𝐌𝐚𝐫𝐤𝐞𝐭! Did you know? The Wafer Biscuits Market soared to a whopping USD 108.25 Billion in 2023 and is projected to continue its upward trajectory, set to hit nearly USD 158.31 Billion by 2030, with a remarkable CAGR of 5.58%! 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐂𝐫𝐢𝐬𝐩𝐲 𝐂𝐫𝐮𝐧𝐜𝐡 𝐚𝐧𝐝 𝐒𝐰𝐞𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Dive into the world of wafer biscuits where innovation meets indulgence! From Ferrero's delightful Duplo range to Voortman Bakery's seasonal sensations, the market is buzzing with flavorful experiences. ➡ 𝐂𝐥𝐢𝐜𝐤 𝐇𝐞𝐫𝐞 ----> https://lnkd.in/gbHfyE7B 𝐇𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐂𝐫𝐚𝐯𝐢𝐧𝐠𝐬, 𝐇𝐚𝐩𝐩𝐢𝐞𝐫 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬: Witness the paradigm shift towards healthier snacking options! With fortified nutrients and natural ingredients, wafer biscuits are catering to the wellness-conscious consumer, driving growth and innovation. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: Convenience meets demand as supermarkets lead the charge, offering a plethora of options and enticing deals. Meanwhile, online retail stores are on the rise, providing easy access and convenience, especially in the wake of the pandemic. 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Europe takes the crown with a sweet tooth for wafer biscuits! From Germany's confectionery tradition to France's iconic brands, each country adds its unique flavor to the global market. Join the crispy revolution and tap into the sweet success of the wafer biscuits market! Let's crunch our way to a flavorful future together! #WaferBiscuits #MarketInsights #SweetSuccess 🍪🚀

Interesting read from the Financial Times: how a small Belgian cookie is achieving worldwide success. The cookie - Lotus Biscoff - is also finding more and more consumers in India. "A relatively unknown 92-year-old Belgian company is climbing up the global snackmaker rankings, outshining rivals and captivating Gen Z on social media as it seeks to transform itself into a global brand.  Lotus Bakeries, the company behind the Biscoff caramelised biscuit and spread, has experienced a revival in the past decade after years of sleepy growth. Group sales have risen three-fold since 2013, while those of Biscoff-branded goods have almost quadrupled. (...) The next frontier is the Asian market. In 2022, the group announced plans to open a Biscoff factory in Bangkok. (CEO) Boone wants Biscoff to become the third-biggest biscuit brand in the world by sales, behind Mondelez’s Chips Ahoy! and Oreo."

There has been lots of hype in the past week around two delicious brands coming together 🤤 Biscoff owner Lotus Bakeries has just announced a strategic partnership with Mondelēz (think Cadbury’s, Milka, Toblerobe) to develop and market co-branded chocolate products featuring its caramelised biscuit in the UK and other European markets 🍫 Through the partnership, the brands aim to bring new innovations to the chocolate category that will ‘surprise and delight consumers’ including combining the unique, caramelised, crunchy Biscoff taste and texture with Mondelēz’s iconic chocolate brands💡 Anticipated partnership wins for both brands: 🌟 Able to accelerate their growth in the cookie and chocolate categories. 🌟 Able to enter into adjacent segments and/or additional markets - for example, Biscoff has a focus on growing the brand in India which will be leveraged by Mondelēz’s distribution network and local market presence. Watch out for a Cadbury and Biscoff co-branded product heading to the UK early next year 👀 #brandpartnerships #partnershipmarketing #cadburys #brandcollaboration #biscoff

Crunch, Munch & Brunch: The Ultimate Biscuit Odyssey! The Global Biscuits market size is USD 118.2 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 5.00% from 2023 to 2030. Global Biscuits Market Report 2024 Market Size Split by Product Type (Crackers and Savory Biscuits, Sweet Biscuits), Ingredient (Wheat, Oats, Millets, Others), Packaging Type (Pouches/Packets, Jars, Boxes, Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Independent Bakery, Online Stores, Others) Read the Full Report: https://lnkd.in/dbBZzEdw Key Players of the Biscuits Market : Britannia Industries Limited, Lotus Bakeries, Mondelēz International, ITC Limited, Campbell's, Nestlé, Kraft Foods, Kellogg Company, National Biscuit Industries LTD SAOG, The Hershey Company, United Biscuits, Kambly SA, Walker's Shortbread Ltd., Ülker, Parle Products Private Limited (Fmcg Company), Dr Gerard Sp. z o.o.., HUG AG, Cornu AG., and Others Delivery Includes:- Market Timeline 2019 till 2031, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc. #CompetitiveInsights #Research #MarketingConsultants #MarketReports #DataAnalytics #BusinessConsultant #ConsultingServices #MarketInsights #BusinessIntelligence #MarketTrends #Biscuits #BiscuitsMarket

𝐆𝐂𝐂 𝐃𝐚𝐫𝐤 𝐂𝐡𝐨𝐜𝐨𝐥𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟒-𝟐𝟎𝟑𝟐 The GCC dark chocolate market size reached US$ 773.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,423.5 Million by 2032, exhibiting a growth rate (CAGR) of 6.81% during 2024-2032. The increasing health consciousness among consumers, changing lifestyles, shifting toward premium products, rising influence of Western culture, growing tourism and hospitality sector, and increasing gifting culture across the region represent some of the key factors driving the market. 𝐆𝐫𝐚𝐛 𝐚 𝐬𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅: https://lnkd.in/gsp-EmHZ 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐲𝐧𝐚𝐦𝐢𝐜𝐬: ● 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐈𝐧𝐝𝐮𝐥𝐠𝐞𝐧𝐜𝐞: Consumers are driving demand for organic, fair-trade dark chocolate that aligns with their interest in sustainability and ethical sourcing. ● 𝐋𝐨𝐜𝐚𝐥 𝐓𝐰𝐢𝐬𝐭 𝐨𝐧 𝐋𝐮𝐱𝐮𝐫𝐲: Unique flavor combinations featuring regional spices, fruits, and nuts are capturing consumer interest and catering to local preferences. ● 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧: Innovative packaging and marketing strategies are creating a premium image for dark chocolate, attracting consumers and propelling market growth. 𝐓𝐨𝐩 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐂𝐂 𝐃𝐚𝐫𝐤 𝐂𝐡𝐨𝐜𝐨𝐥𝐚𝐭𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲: Al-Seedawi Sweets Factories Company K.S.C. Bateel International chocoladefonteinen chocoladewaterval Lindt & Sprüngli AG Food Services Company La Chocolaterie Galler Ferrero Group Mars Inc. Mondelēz International International Inc. Nestlé Middle East Patchi USA SAL The Hershey Company 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐭𝐡𝐞 𝐅𝐮𝐥𝐥 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gC4rh5kx #gccdarkchocolate #marketresearch #business #marketanalysis #markettrends #researchreport #marketreport #marketforecast #marketgrowth #businessinsights #industryanalysis #marketoutlook #growthprojections #marketstatistics #competitiveanalysis #trendanalysis #marketinsights #imarcgroup

We recently introduced a variety of smaller-sized packs and bars to the confectionery market. 📦🍫 Recent market studies and research have shown a clear shift in consumer preferences towards small-sized packs or sachets, driven by the current economic situation and pricing considerations. These new offerings are designed to meet these evolving needs, providing our customers with high-quality products in more convenient and affordable sizes. I believe that innovation is crucial, but it’s equally important to deeply understand the market landscape and make the necessary developments to the existing product portfolio. Our commitment to staying attuned to consumer trends ensures we continue delivering products that resonate with our customers. #MarketTrends #ConsumerInsights #NewProductsDevelopments #CustomerCentric