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Communications | Writing | Editing | Project Management

Good points about fundraising communications (and persuasive communication) in this piece about successful fundraising by companies who simply ask customers to round up their bills for charity. 1. Seek donors whose thinking is already aligned with yours. (Example: PetSmart invites customers to donate to animal care charities.) 2. Warm up your like-minded potential supporters with conversation that validates their interests. (Example: REI employees chat with customers about their outdoor adventures, priming them to give to make outdoor experiences more accessible to diverse populations. ) 3. Many small expressions of support can add up to one big impact. (Domino's raised more than $126 million over 20 years for St. Jude Children's Research Hospital by inviting customers to round up. )

All that 'checkout charity' adds up. Domino's plans $174 million from it for St. Jude hospital

All that 'checkout charity' adds up. Domino's plans $174 million from it for St. Jude hospital

timesdaily.com

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