Molson Coors Beverage Company’s Post

Over the weekend, SportsGrid welcomed millions of new viewers marking the start of another NFL and CFB season.   On Sunday, viewer sessions increased by 3.9x and hours of viewing (HOV) surged by 4.66x compared to NFL Week 1 last year. Through August (YTD), sessions are up 48% while HOV have risen by an impressive 90.9% compared to the same period last year. The demand for our live sports coverage continues to grow at an exceptional rate.   With over 26% market share in the FAST sports genre at the end of Q2, and our market-leading position expected to widen by year-end, SportsGrid continues to redefine how audiences engage with sports content. 

The Varsity * The NBA is continuing to talk with Warner Bros. Discovery and NBC, but negotiations are not far enough along yet for the league to start conversations around WBD’s all-important matching rights. NBC and the NBA would have to be close to a signed deal for negotiations over those matching rights to truly commence. * Comcast and Diamond have barely spoken in the nine days since the cable operator dropped all of the Bally Sports Networks from its Xfinity cable systems. Both sides are entrenched in their positions, and it doesn't look like any deal is close. * CBS Sports’s deal with the Italian soccer league Serie A expires in a couple of weeks and the two sides are not close on a renewal. The Italian soccer league will either have to accept a much lower rights fee from CBS or find a new partner in the U.S. market. * Former Turner Sports president Lenny Daniels was considered one of the early favorites to replace Norby Williamson, but now has become a much longer shop as ESPN is not moving off its desire that the role will be based in Bristol, Conn. * Streaming, Paramount, women's sports, Spulu and sports betting were the top topics on the minds of NFL lawyers who gathered in Washington, D.C. this week. I spoke to the group on Wednesday morning about the changing media landscape, and these were the focus of most of the questions I fielded. * It looks like Netflix will wind up carrying the two NFL games scheduled for December 25, per a bevy of sources. It’s a first-of-its-kind deal, and almost certainly not the last. https://lnkd.in/eQN-tqcj

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The Impact of the Transfer Portal on College Football: Exploring the Connection with Social Media Discover the correlation between the transfer portal and social media in college football. Understand the motivations behind players' decisions and the potential pitfalls of making choices based on viral trends. Join us as we delve into the impact and consequences of this growing phenomenon. #TransferPortal #CollegeFootball #SocialMediaImpact #RecruitingTips #PlayerDecisions #FootballTrends #AthleteGuidance #ViralPosts #OnlineInfluence #RecruitingProcess

Interesting piece by the The Wall Street Journal (possible paywall). We often hear the lore of company names - Google was a misspelled happy accident, it should have been the already-trademarked Googol - and we really only think about professional sports names when controversy surrounds it with mascots that have not aged well. It was fascinating to hear about what goes on behind the scenes as new franchises are added, or leagues like the PWHL are established. You're not just looking at legal rights, you're also looking at how you can brand, market, and sell it. No different than The Walt Disney Company and Pixar Animation Studios creating new IP and thinking about the t-shirts and plush toys (branded balloons and canes for UP?!) How many Lions, Tigers, and Bears (oh my) can we have across sports. And calling your hockey team the Sheboygan Pucks is going to lead to rough chants at away games and some dicey merch if letters start peeling. Enjoyed the peak behind the scenes of the continued growth of women's sports in particular in this piece. Looking forward to watching the ratings and franchise values grow for women's hockey, baseball, football (I know, 'soccer'), and the WNBA (Women's National Basketball Association). #investinwomenssports #sportsmarketing #branding https://lnkd.in/eas6hZcf

Get in the game with Spectrum Reach! 🏈 Bowl Season Starting in mid-December, college football fans shift their attention to the 28 Bowl games on ESPN, while concurrently, also zeroing in on the month-long, inaugural 12-Team CFP. New Format Kicks Off Round One begins with teams seeded 5-8 hosting 7-12, as the winners would face seeds 1-4. The two semifinals and championship games will then play out like in years past. More Viewers than The Big Game According to SportsMediaWatch, the 11-Game CFP is projected to exceed the Super Bowl in total viewers, while providing advertisers with more frequency and efficiency in targeting. Reach out to get in the game! 

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The NFL regular season offers countless opportunities to engage fans, but the offseason is a goldmine for brands looking to connect with the most dedicated supporters and bettors. In our new blog post, find out how you can generate football content that drives traffic, boosts fan engagement, and increases revenue—even when no games are being played. Read our new blog here: https://hubs.li/Q02Lnj290 #nfl #contentstrategy #contentmarketing #sportscontent #fanengagement #sportsmarketing #dataskrive

Advertising campaigns are strategies planned and executed by companies, organizations or individuals with the objective of promoting a product, service, idea or brand through various media, such as television, radio, Internet, written press, billboards, social networks, among others. 📻 📺 📰 👩💻 These campaigns usually have specific objectives, such as increasing sales, creating brand awareness, changing the attitudes of the target audience, launching a new product or service. The other day, due to a topic we saw in class, I was looking at what had been the most viewed ads so far this year and one of them was this one❗ The ad features actress Scarlett Johansson and former NFL players Dan Marino, Terrell Owens and Bruce Smith in a lab with M&M'S characters, admiring the M&M'S Almost Champions Comfort Ring, the first of its kind, and laughing about the feeling of being "almost champions". 💡 From my point of view, the ad uses M&M'S signature humor and the power of fun to create a world where everyone feels they belong, uniting this star-studded group in a way only the brand can. What was your impression of the ad? #Advertisingcampaigns #Marketing #Imagination #Originality