We are proud to kickstart 2025 with a brand new collaboration with independent craft brewery SALT. Introducing the arrival of Alpacalypse, a brand new session IPA inspired by SALT's hometown of Saltaire and its rich textile heritage. The launch of Alpacalypse is the first time SALT has partnered with Molson Coors on brewing as well as distribution, taking our long-standing relationship to the next level. Uniting SALT's craft beer expertise with Molson Coors’ brewing and distribution capabilities to help it reach more consumers through pubs and bars across the country, this is set to be an exciting collaboration between the two brewers. Hannah Norbury, our Western Europe Marketing Director, and SALT founder, Jamie Lawson shared the full story with The Morning Advertiser. https://lnkd.in/ehpbXcFD
This is great, I love IPAs! Can't wait to try it.
Can’t wait to taste it!
Emma Derbyshire this is fantastic to hear and from a branding perspective it's a stand out for sure!! Looking forward to hopefully delivering some fabulous brand assets to elevate this in 2025!
Beer & Alpaca. Two of my favourite things!
Exciting! I dont just celebrate people, great brands & products that we connect with all form part of our life story✨
Can’t wait to see this great tasting IPA grow..!
That looks cracking… the glass is superb
How can I get my hands on this glass??
Congrats!
Director at Holton Energy
2moExcellent! Are you sending me a sample case Sophie Ford ?