Three Strategic Pillars of Vidio in Facing Global Giants
As a pioneer of local subscription video on demand (SVOD) services, Vidio has achieved remarkable success, amassing 4.1 million paid subscribers by the end of 2023. According to a report by Media Partners Asia (MPA), Vidio leads the OTT (over-the-top) market for SVOD in Indonesia in terms of subscriber count, downloads, consumer spending, and monthly active users.
During a discussion on the BizzComm Podcast - SWA & LSPR Faculty of Business on July 2, 2024, with Yoseph Christianto, VP Business Development of Vidio, three key strategies that have propelled Vidio's growth were revealed.
First, Vidio leverages a robust content strategy, investing heavily in original series and sports broadcasting through collaborations with content creators and production houses. This commitment has resulted in 81 original series to date, with plans to exceed 100 titles in the coming years.
Second, Vidio focuses on market education, employing aggressive marketing campaigns and strategic partnerships with telecom, e-commerce companies, and local football clubs to highlight the value of premium content in a market accustomed to free content.
Lastly, Vidio enhances the user experience by utilizing AI-driven personalized content recommendations, ensuring viewers receive tailored content that matches their interests and habits. These comprehensive strategies have propelled Vidio’s growth and solidified its leadership in a competitive market.
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