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I have been talking about live-streaming for years as part of my previous role at Alibaba Group who pioneered live-streaming through Taobao Live back in 2016 and it continues to be an increasingly important driver of sales to Asian consumers. In 2023, ByteDance's Douyin GMV hit an eye-watering ¥2.2 trillion (US$340.6 billion), with an enormous 88% of that coming from live-streaming and short videos… so for part 5 of my introduction to WPIC I want to highlight one of the most exciting elements of our business. WPIC has its own in-house livestream facility which features: ⭐ 11 studios ⭐ Over 200 hours of daily streaming availability ⭐ Access to brand ambassadors & KOLs This then enables the elements that drive sales and conversion: ✅ Product reviews ✅ Promotions ✅ Sales of inventory ✅ Marketing across multiple platforms The livestreaming and creator landscape has grown so fast and it can be tough to crack, which is why WPIC made it easy for brands by keeping it in-house as ultimately it gives you so much more power to amplify your brand and your products in a sustainable way. Have you tried live-streaming your brand? How was your experience? #livestream #asia #commerce #china #kol #brand #brandambassador

🎉 Rumors have turned into reality as East Buy confirms collaboration with TikTok. ✨ Positions for East Buy TikTok overseas store operations, content operations manager (TikTok), and business manager (TikTok) are now open for recruitment, as seen on the official website. This strategic partnership signifies East Buy's foray into the global market alongside the TikTok platform. By leveraging top-notch supply chain resources, they aim to streamline product procurement and conduct in-depth analyses of market trends and supplier information. The allure of TikTok, with its vast user base, is evident as it continues to attract Chinese e-commerce enterprises.  #china #technology #EastBuy #TikTokCollaboration #GlobalExpansion #EcommerceInnovation

Three Strategic Pillars of Vidio in Facing Global Giants   As a pioneer of local subscription video on demand (SVOD) services, Vidio has achieved remarkable success, amassing 4.1 million paid subscribers by the end of 2023. According to a report by Media Partners Asia (MPA), Vidio leads the OTT (over-the-top) market for SVOD in Indonesia in terms of subscriber count, downloads, consumer spending, and monthly active users. During a discussion on the BizzComm Podcast - SWA & LSPR Faculty of Business on July 2, 2024, with Yoseph Christianto, VP Business Development of Vidio, three key strategies that have propelled Vidio's growth were revealed.   First, Vidio leverages a robust content strategy, investing heavily in original series and sports broadcasting through collaborations with content creators and production houses. This commitment has resulted in 81 original series to date, with plans to exceed 100 titles in the coming years.   Second, Vidio focuses on market education, employing aggressive marketing campaigns and strategic partnerships with telecom, e-commerce companies, and local football clubs to highlight the value of premium content in a market accustomed to free content.   Lastly, Vidio enhances the user experience by utilizing AI-driven personalized content recommendations, ensuring viewers receive tailored content that matches their interests and habits. These comprehensive strategies have propelled Vidio’s growth and solidified its leadership in a competitive market.   For more information: https://lnkd.in/ggciYts8   #EMTEK #Emtekgroup #ShapingTheFuture

🌟Welcome to a Day in Otso Media, Heading to TikTok Headquarters! 🌟 Ever wondered what it's like to be part of the Otso Media team? Join Otso Media and become the next TikTok star as we take you behind the scenes at TikTok Headquarters! 🎥 In This Video, You’ll See: TikTok HQ Visit: Experience our exciting visit to TikTok Headquarters and see firsthand how we work closely with TikTok to bring our creators the best opportunities. Our Vibrant Workspace: Get a glimpse of our dynamic office environment where creativity and innovation thrive. Team Collaboration: Watch how our talented team collaborates to create cutting-edge strategies and content for our creators. Daily Hustle: From brainstorming sessions to live streaming tutorials, see what makes a day at Otso Media so unique and exhilarating. 🚀 Join us on this journey and see why Otso Media is the place where creativity meets opportunity. Watch the full video to get inspired and learn more about what we do! #OtsoMedia #TikTok #MCN #BehindTheScenes #CreativeAgency #DayInTheLife #InfluencerMarketing #ContentCreation

🚀 ByteDance is soaring high with a projected $110 billion in 2023 sales, possibly overtaking Tencent. This marks a major shift in #China's tech landscape, driven by TikTok's global appeal. What strategies are powering ByteDance's growth? Dive into the insights. #ByteDance #TechGrowth #Innovation #TikTok 👇 https://lnkd.in/gJ6iKnmA

🚀 Connect with Chinese Gen Z on Bilibili 🚀   Looking to tap into China's Gen Z market? Bilibili is the place to be! Often described as a mix of YouTube and Netflix, Bilibili offers a unique platform loved by urban Gen Z for its diverse content and interactive features.   🔍 Platform Features: - Digital Sanctuary: Gen Z finds social connections, self-expression, and emotional support. - In-Depth Content: Mid-length videos cater to in-depth content needs. - Culture & Community: Real-time engagement through Bullet-Chat creates unique trends.   🎯 Recent Platform Focus: - Technology: Explore the latest in gadgets, coding, and emerging tech. - Game: Share gameplay, reviews, esports, and more. - E-commerce: Discover, discuss, and purchase products within the platform. - FMCG: Engage with creators sharing experiences and recommendations. - Automobile: Dive into car reviews, modifications, and industry news.   🚀 Brand Account on Bilibili: - Stand out on Bilibili with a distinct persona, unique content, and collaborations. - Early presence on Bilibili attracts attention, especially from Gen Z audiences interested in ACG, games, cars, and tech. - Leverage Bilibili's interactive features and community-driven culture to build lasting connections with your audience.   🔗 Explore More: Delve deeper into Bilibili and other social platforms in China. Access our comprehensive 2024 China Social Media whitepaper here: https://lnkd.in/gDcimeEE Ready to connect with China's vibrant Gen Z on Bilibili?   #Bilibili #GenZ #ChinaSocialMedia #SocialMediaTrends #DigitalMarketing #MarketInsights #DoubleVConsulting #BrandRevamp #Chineseconsumers #Chinamarketing #Chinaecommerce #Socialmedia #Influencermarketing #Contentmarketing #Socialcommerce #Branding #Chinasocialmedia #Brandlocalization #Chinesegenz #videoplatform

The Intellectual Property Office UK's weekly trade mark journal provides for interesting insights into what companies intend to offer in the near future 📱 In the most recent publication, we came across TikTok's UK trade mark application for "TikTok Q". We can't find anything online about this. A new sub-brand of TikTok? What will it offer as specific service? Trade marks are an essential part of any business. If you have any queries regarding your trade mark rights, please do not hesitate to contact us with a brief and we will respond with our initial thoughts: hello@trademakr.com #TikTok #TikTokQ #trademarks #trademark #uktrademark #uktrademarks #brand #brandprotection

🌟 The K-Drama Formula: Revolutionizing Asian Marketing 🌟 K-dramas are taking the world by storm, and they’re your secret weapon to captivate Asian audiences. Here’s how to leverage K-dramas for campaigns that resonate deeply! 🎵 K-pop & K-dramas: Dynamic Duo 🎵 K-pop idols transitioning to acting boost engagement and expand viewership, making K-dramas a potent marketing tool. 🏆 Global Appeal & Recognition 🏆 Collaborations and successes like “Parasite” showcase Korean culture’s global influence, attracting diverse audiences. 💡 Strategic Insights 💡 - Artist Development & Production Quality: High standards in training and production make K-dramas compelling. - Digital Platforms & Fan Engagement: YouTube and TikTok enhance global interaction and visibility. - Luxury Brand Integration: K-dramas seamlessly showcase luxury brands, creating aspirational lifestyles. 📈 Economic Boost & Tourism 📈 Popular shows to attract tourists, boosting South Korea’s tourism and economy. 📺 Netflix & Luxury Brands 📺 Strategic brand placement in K-dramas on Netflix can yield high returns. Align with the right shows for impactful marketing. See the full article for more insights👇. #KDrama #HallyuWave #AsianMarketing #LuxuryBrands #Comms8 #GlobalMarketing #Kpop #DigitalStrategy #BrandIntegration #TourismBoost #NetflixKdrama

TikTok's Journey to Cultural Relevance! 🚀️ TikTok has masterfully rebranded itself, showcasing the power of strategic reinvention. What lessons can we learn from its success? Let's discuss! #TikTok #Transformation #Reinvention #DigitalStrategy