Zarina Kanji’s Post

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Managing Director UK & Europe, WPIC

I have been talking about live-streaming for years as part of my previous role at Alibaba Group who pioneered live-streaming through Taobao Live back in 2016 and it continues to be an increasingly important driver of sales to Asian consumers. In 2023, ByteDance's Douyin GMV hit an eye-watering ¥2.2 trillion (US$340.6 billion), with an enormous 88% of that coming from live-streaming and short videos… so for part 5 of my introduction to WPIC I want to highlight one of the most exciting elements of our business. WPIC has its own in-house livestream facility which features: ⭐ 11 studios ⭐ Over 200 hours of daily streaming availability ⭐ Access to brand ambassadors & KOLs This then enables the elements that drive sales and conversion: ✅ Product reviews ✅ Promotions ✅ Sales of inventory ✅ Marketing across multiple platforms The livestreaming and creator landscape has grown so fast and it can be tough to crack, which is why WPIC made it easy for brands by keeping it in-house as ultimately it gives you so much more power to amplify your brand and your products in a sustainable way. Have you tried live-streaming your brand? How was your experience? #livestream #asia #commerce #china #kol #brand #brandambassador

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