Momentum Worldwide’s Post

As the Paris Olympics kick off, I've been thinking about the magic that happens when sports and brands team up🏅 Remember the London 2012 Games? They were a masterclass in using sports to spread diversity, unity, and hope. Now, with the Paris Olympics and Paralympics, plus the upcoming LA 2028 Games, brands have a golden opportunity to connect with people worldwide. But let's be real—it's not all easy wins and high-fives. To truly tap into the power of these events, we need to be smart, thoughtful, and above all, authentic in our approach. What do you think? How can brands best leverage the power of sports to connect with communities?🥇🌍 #ParisOlympics #SportsMarketing #BrandStrategy #Diversity #GlobalCommunity #AuthenticBranding #OlympicGames #MarketingMagic #InclusiveMarketing #SportAndBrand

The Olympics distinguishes itself with its notably brand-free stadiums and fields of play. However, the absence of visible logos doesn’t deter sponsors from a heavy investment. With the 2024 Paris Olympics behind us, we’re curious about where and how brands justify such a significant financial commitment. The answer lies in a fundamental shift in sponsorship strategy – one that extends well beyond the 17 days of competition and redefines the concept of ROI in the digital age. #olympics #parisolympics #parisolympics2024 #roi #olympicbrands

The Commonwealth Games are one of earth’s great, and indeed most storied, sporting spectacles. Thousands compete for millions in-person and dozens of millions across the world in an event which, at first glance inexplicably, is on its last legs after 2026 host Victoria, Australia pulled out and sole prospective 2030 host Alberta, Canada followed suit. Luke Goddard impresses on us first and foremost, via an elaboration of the Games’ history and enduring socio-cultural salience, why the Commonwealth Games deserve their place in the pantheon of great global sporting events, before outlining the financial and other challenges threatening to wipe the Games out just before their centenary. Stressing how cutting edge they are from inclusivity to funding, Goddard contends that the Games are of unavoidably paramount importance to the world’s sporting communities, in particular for those countries and sports sidelined by the Olympics. Goddard’s intimate portrayal of the Games as a cultural landmark, and impassioned call to protect them, ultimately reduces the purportedly insurmountable challenges of hosting to the petty and the banal. #Olympics #CommonwealthGames #Sports #Culture https://lnkd.in/ejVSVmiX

🥇 With billions of spectators, the Paris 2024 Olympic Games are a prime target for ambush marketers. Non-official sponsors often employ tactics to appear associated with the Games, frustrating those who have paid for official sponsorship. We take a look at how companies should proceed if they have sponsored an athlete that is competing in the Games. Read more 👇 https://gowlg.co/4bUgmCi #Paris2024 #OlympicGames #Advertising

Could 600,000 unsold tickets derail the Paris 2024 Olympics? With such a significant number of tickets still up for grabs, there are growing concerns about the economic impact on the Games. What strategies could be employed to boost ticket sales and ensure the success of this global event? Dive deeper into this pressing issue with the full article on Euronews: https://lnkd.in/gKEUyKRu #Paris2024 #Olympics #TicketSales #EconomicImpact

🏆 Get ready for a busy sports season! This summer marks the return of major sporting events like the UEFA Euro Cup and the Olympic Summer Games - guaranteeing increased website audience for media publishers. 🏟 The 2020 Tokyo Games reached a global audience of more than 3 billion and approximately drew in 20 thousand attendees. The 2024 Summer Games are expected not just to match, but to exceed these high numbers! Publishers of all sizes and categories need to be ready and equipped with the right tools to make the most out of the opportunity. Stand out from the competition, and boost your revenue!💰 Read about some best practices to implement in order to prepare your site here: https://bit.ly/3UYCOnf #sportsindustry #summer2024 #adtech #paris2024 #mediarevenue

📣 Commercial insights into this summer’s UEFA European Championships! ⚽️🏆 Whenever a major tournament rolls round, I often get asked the question “How much did X pay for Y?” So, as you prepare to settle into a frosty beverage for the second-round of the group fixtures, here’s some commercial stats to impress (or bore) your friends 💰📊 1️⃣ Sponsorship Deals: UEFA has grown its official sponsors with annual deal values showcasing substantial investments: - Top-tier sponsors: $40-55m - Mid-tier sponsors: $15m-$20m - Entry-level sponsors: $8m-$13m 2️⃣ Media Rights: BBC and ITV have secured the UK media rights for the 2024 and 2028 editions: - 2024 deal value: $144m, marking a 33% increase from previous deals These insights reflect the immense opportunities for brands and media partners in the ever-evolving sports market. 📈⚡️ Stay tuned for more commercial insights and analysis! 📚🔍 UEFA #EuropeanChampionships #Sponsorship #MediaRights #Sports #Commercial Portas Consulting

The UEFA Champions League finals are not just a highlight for football/soccer fans worldwide—they're champions of engagement for broadcasters, sponsors, and advertisers alike! According to our data, the broadcasts of Europe's elite club competition deliver exceptional results, creating emotional impacts that resonate deeply with audiences. 🏆📊 As we eagerly anticipate the insights from the 2024 UEFA Champions League sessions, let's take a moment to reflect on the incredible outcomes from the UCL Final 2022 in which Real Madrid C.F. defeated Liverpool Football Club 1-0. Our client, a major sports broadcaster, challenged us to ascertain how the 2022 UCL Final broadcast scored with viewers to determine which moments emotionally engaged them, so the data can be used to maximize lucrative revenue opportunities. Sponsorships are more effective when the audience is engaged. 📥 Download our case study now and learn how you can identify the best sponsorship opportunities and tactics: https://lnkd.in/diqMKR29 #UEFAChampionsLeague #UCLFinal #mediameasurement #audienceinsights #emotionalimpact #sponsorship #advertising #casestudy

Which sports properties are brands currently targeting for sponsorships?   One in two brands are looking to sponsor women's sports, but there's less appetite for emerging sports like padel and pickleball.   That's just one of five takeaways we've picked out from KORE's latest State of the Industry report, which is based on an analysis of more than 56,000 sponsorship deals and over 19 million social media posts, as well as a survey of brands and rights holders.    You can find out more about the latest sports sponsorship trends here - https://lnkd.in/gdncN5rh   #sportsbiz #womenssport #partnerships #insights 

Online Sports Betting in Paris 2024 Olympic Games. "Collaboration is essential. During the upcoming Olympic Games in Paris, we will work together with a series of betting operators, associations and major betting regulatory authorities to exchange relevant information about irregular betting patterns or suspicious betting activities detected that might imply competition manipulation." Friedrich Martens. Head of the OM Unit PMC (Olympic Movement Unit on the Prevention of the Manipulation of Competitions) The importance of preventing the manipulation of competitions, not only as a means of safeguarding the credibility of competitions, but above all to protect clean athletes, is part of Olympic Agenda 2020+5, the IOC’s strategic roadmap. Please find "Olympic Movement Code on the Prevention of the Manipulation of Competitions" in 1st comment. #igaming #igambling #onlinesportsbetting #onlinegambling #ndoglobal #bullgrazing