Momentum Worldwide’s Post

Last season, Major League Baseball (MLB) began allowing sponsor patches on jersey sleeves for the first time ever. This is an interesting article on companies taking advantage of the opportunity. Has your company done any sports marketing? What was your experience with it? https://lnkd.in/gaRYB5ZR Modern Retail #marketing #retail #retailmarketing #sportsmarketing #MLB

See how the NBA surpassed $1.5B in total team sponsorship revenue this past season with SponsorUnited's NBA 2023/24 Marketing Partnerships Report! Download the report here: https://lnkd.in/gRDTnPdT #partnerships #sponsorships #reports #NBA #analytics #brandmarketing #basketball #revenues #trending #athletes

We've just released a new blog for the upcoming baseball season. It focuses on our take on marketing alongside baseball, and we hope you find it to be useful! https://lnkd.in/gaqD8uZu - - - #sca #scapromotions #promotion #marketing #business #blog

New Post: The Digital Transformation of Combat Sports Marketing - https://lnkd.in/gEFifWhn - Every industry that developed alongside the internet has benefited from digital marketing, including today’s combat sports. While the WWE enjoyed a lot of mainstream success in the ‘90s, more fierce combat sports like MMA were still in their infancy. Now the UFC is a powerhouse industry, and it owes a lot of it to their digital marketing strategy. Combat Sports on the Internet Any MMA fan knows that the UFC started out of a half-filled sports arena, broadcast to less than 100,000 people. Since then, the championship has become the biggest combat sports promotion in the world with $11.3 billion recorded revenue for 2023. It owes a lot of its 2010s success to the streaming boom, where live fights became very popular online. Needless to say, the internet leveled up pretty much every industry it came into contact with. That includes the markets surrounding combat sports, which became more easily accessible through websites and downloadable apps. For a modern example, check out the McGregor vs Chandler betting market ahead of UFC 303 where McGregor is the favorite to win with -110 odds. For the most engaged fans, betting on MMA matchups has become a way to show their support for their favorite fighters. Beside access to fights and betting markets, the internet also paved the way for viral marketing. Every knockout punch, spinning kick, and upset submission could be easily documented and posted online by the UFC’s official accounts on YouTube and other social media. It’s worth mentioning that the UFC was saved by something else before the internet came along. In 2005, the UFC were in dire straits when they decided to launch their The Ultimate Fighter reality series. It was a runaway success that got fans invested in the athletes behind the fights, culminating in Forrest Griffin’s showdown against Stephan Bonnar. The show imbued MMA with the character drama previously displayed by the WWE, except the fights were real and no outcomes had been pre-determined. Fighters Are Influencers Influencers are one of the main pillars of digital marketing. They can provide authenticity in online landscapes, where it can be in short supply. They can also bring a product or service to audiences who wouldn’t typically discover them. In the combat sports ecosystem, fighters comfortably settled into an influencer position without even realizing it. Most savvy fighters have personal social media accounts nowadays, used to air their thoughts about a variety of topics. Naturally, they talk a lot of inside baseball and hype up their upcoming fight appearances. By doing this, they’re creating a unique dynamic not seen anywhere else in influencer marketing. They aren’t paid influencers selling a product, they’re fighters with big egos trying to sell themselves. They get paid by showing up and (hopefully)

Do people really follow a whole sport or do they follow a team and a few key people? Would more people listen and act on what the NBA says or what Lebron says? If you're looking to connect with the fans of a sport a more curated, personal experience with the right athlete could be just the entry ticket to foster genuine connections with your target audience. #sportsmarketing #athletepartnerships #engagement #sponsorships #marketingtrends #peoplefollowpeople #marketing #sportssponsorships

The MOST underrated marketing channel? Sports media sources/communities & fan pages. Fight Bananas has built an audience of 510,000+ followers across socials, reaching upwards of 10M+ accounts every month. As THE source for combat sports, MMA, and fighting; Fight Bananas has built a strong presence in the fight community by reporting the latest and greatest news, interviewing some of the biggest names in the industry, while being an all-inclusive source for fight fans around the world. Engaged audiences of fight fans and MMA enthusiasts are a goldmine for marketers. Why? Passionate❗ Loyal 🤝 Highly interactive 📈 By working with communities such as Fight Bananas, you're not just tapping into a massive & engaged following; you're connecting with an audience that lives and breathes combat sports, offering promising opportunities for brand engagement and growth. This collaboration we got to work on with our partners at Gold Bar Spirits Company & Fight Bananas is a perfect example of great alignment + execution of a campaign with evergreen content. Have your brand at the forefront of the world's most engaged sports fans, email us: media@millions.co #Marketing #SportsMarketing #BrandEngagement #CombatSports

Title: Demystifying Sports: GameDay Buzz Tackles Common Questions in Latest Article As an industry expert in sports media and fan engagement, I'm always on the lookout for content that helps make sports more accessible and engaging for all fans. GameDay Buzz's latest article, "Athletic Answers: Demystifying Common Sports Questions - Volume II," does just that by addressing frequently asked questions and breaking down complex sports concepts into easily digestible explanations. In today's fast-paced sports media landscape, it's crucial to create content that not only informs but also engages fans at all levels of understanding. GameDay Buzz's article aligns perfectly with this trend, providing a valuable resource for sports enthusiasts and novices alike. By tackling common questions and demystifying sports terminology, rules, and historical facts, the article helps bridge the knowledge gap and fosters a more inclusive sports community. One notable implication of this article is its potential to attract and retain a wider audience. By making sports more accessible and less intimidating, GameDay Buzz is positioning itself as a go-to resource for fans seeking to deepen their understanding and engagement with their favorite sports. This approach not only strengthens reader loyalty but also opens up new opportunities for partnerships and collaborations with brands looking to connect with a diverse sports audience. Moreover, the article's format of addressing common questions is a smart strategy for driving engagement and sparking discussions. Readers are likely to relate to the questions posed and may even have their own queries to contribute, leading to increased comments, shares, and overall interaction with the content. As the sports media industry continues to evolve, it's clear that creating inclusive, informative, and engaging content will be key to success. GameDay Buzz's article is a prime example of how to effectively cater to the needs and interests of today's sports fans. I'd love to hear your thoughts on this article and its implications for the sports media industry. What other strategies do you think are effective for making sports more accessible and engaging for all fans? Let's continue the conversation in the comments below. #SportsBuzz #FanEngagement #SportsMedia #Inclusivity #ContentStrategy

With world champions and disruptive influencers, PFL is heading for big things

🏀📱🤓 In the following post, I discuss how a sports brand like the Detroit Pistons can communicate through TikTok, exploring the intricacies of digital communication within the context of spectator sports. ➡️ https://lnkd.in/eMGygcjS National Basketball Association (NBA) #education #sportsbusiness #sportsmarketing #digitalbranding

🏀📱The Detroit Pistons, a premier franchise in the National Basketball Association (NBA), have effectively harnessed the power of social media to engage with a global fanbase, with TikTok emerging as an important platform in their integrated marketing communications strategy. The following article applies the Shannon-Weaver Model of Communication to discuss how a sports brand like the Detroit Pistons can communicate through TikTok, exploring the intricacies of digital communication within the context of spectator sports.