Mondelēz International’s Post

THERE'S A GLASS AND A HALF IN EVERYONE   Giving a Cheer to Cadbury Mondelēz International, who yesterday committed to a six-year sponsorship deal with the Wallaroos, mirroring their long-term partnership of the Wallabies.   As a champion for women's sport, and having led the commercial strategy for Wests Tigers successful NRLW admission, I understand first-hand the significant economic & social role Corporate Australia has to play in bridging the gap of gender inequality.   In our case, we fortunate enough to have support from a fantastic 'sweet' of partners Zurich Australia Brydens Lawyers KFC South Pacific (Yum! Brands Subsidiary) Fab Industrial Logistics, equally committed to delivering on our vision of support, advocacy, and development for women's Rugby League - at all levels - both on & off the field.   But not all codes, nor teams, are created equally...   Take Rugby Australia's Sevens program - recognised as one of the most elite full-time and fully professional women’s sports programs in the country - and which has achieved remarkable success for more than a decade. Compare this to last August when Wallaroos players collectively called out Rugby Australia for a lack of investment and promotion of the women’s 15-a-side game.   In the same vain as the catchy Industry SuperFund ads - Compare the Pair. Same code, Same gender. Different investment, Different outcomes. The moral of the story: "If you build it they will come"...and it appears they certainly are!   This latest deal comes off the back of growing investment by Rugby Australia in the women's game: with an additional $3 million of funding in 2024, appointment of the team's first ever full-time coach, and aspiration for full-time women's players by time of the 2029 Women's Rugby World Cup in Australia.   Rugby Australia CEO Phil Waugh referenced this during the Cadbury partnership announcement, noting "we all saw the power of a home World Cup in another sport last year and going deep into the tournament...I think we need to aspire to that [professionalism by 2029], I think that as I said, to perform in 2029, you’ve got to be investing now. The more we can invest into the women’s game particularly with that growth within the community part of the game for female participants... ideally we can accelerate to full-time Wallaroos as quick as we can.”   Obviously, a lot has been said about the state of Rugby in this country, but the time to invest is now. Green shoots are emerging - new leadership with strong governance principles, a strategic reset aimed at revitalizing the sport, key high-performance appointments across all national teams, investment in grassroots community programs, and a sold out Lions Tour - all ready to turn to gold in time for a decade of major Rugby events set to unite and excite all Australians.   Talk about a "glass and a half for everyone"!!!   #GenderEquality #BridgeTheGap #InvestInWomensSport #GoldenDecade

Check out this short video from Paul Seagar who talks about some of the work we've been doing with Auckland Rugby League!

Rugby Canada is pleased to announce the launch of the organization’s new strategic plan for 2024 until 2027 and beyond. The plan has been approved by Rugby Canada’s board after several months of consultation and collaboration with Rugby Canada’s executive leadership team and staff, national team players and representatives from all 10 provincial unions. The new plan has put emphasis on three strategic aims: 1. Support Our Teams to Win: Build high performing national teams and provide training environments that achieve success. 2. Be a Leading Sports Organization: Transform Rugby Canada into a strong, world class national sports organization. 3. Expand Financial Capacity: Grow and diversify revenues, increase financial stability and create new opportunities. Read the full release here - https://ow.ly/IEi950QfYBz

Capital Rugby Union under the direction and Leadership of Kori Chan and his administration have really taken the game of rugby to a whole new level of modern rugby. This is what PNGRU should have doe as the governing Body for all Unions right across the country. What we see here is a an affiliated union run with good business acumen , start administration strategy and the best rugby operation on show. We have a higher chance of exporting rugby players across the globe than rugby league players because it is very clear that rugby is game for the Pacific Islanders and not league. if CRU can do this , what is stopping other Unions from achieving the same and getting the same level support ?? The recent results by our rugby teams on the 7s and 15s circle is a testament of what happens when you get players from unions who are not up the standard operationally but on Paper only. Time for a change and time is now. get behind CRU and its administration Its time for a change for the betterment of rugby in PNG.

So important for brands to do new marketing promotions and campaigns because it creates new opportunities in the future

#swinghigh (not low) #processexcellence #irishrugby It’s a big weekend in the six nations and it’s with mixed feelings 😉 that I look towards a certain fixture at Twickenham this weekend…..you really have to hand it to the IRFU as an entire organisation on and off the field. Yes the match day team are vital but the IRFU are a real example of process excellence in practise, with focused teams and structures throughout the organisation, enabling and engaging talent to develop and improve performance the IRFU leadership to achieve this sustained period of success for Ireland are an absolute testament to all involved - a clear display of sustained process excellence! 🏉……achieving process excellence is a team effort that requires strategy, collaboration, and adaptability. 🏆 In rugby, a team prepares meticulously for a match by analysing the opponent, identifying strengths and weaknesses, and developing a game plan. Similarly, in business, organisations must assess their processes, identify areas of improvement, and implement strategies to enhance efficiency, quality, service and productivity. During a rugby match, success relies on effective communication, teamwork, and quick decision-making to navigate challenges and capitalise on opportunities. Likewise, in business, process excellence is achieved through collaboration across departments, clear communication channels, and the ability to adapt to changing situations. Just as a winning rugby team celebrates a well-executed game plan and teamwork, a business that embraces process excellence can celebrate increased efficiency , greater value, and customer satisfaction. Let's head into the weekend by channeling the spirit of a winning rugby team in our pursuit of process excellence! 🏉💼 #processexcellence #Teamwork #BusinessStrategy #eybusinesssdesign

🌟 Dive into the excitement! 🌟 This week marked a milestone moment as our Front of Jersey prospecting boxes embarked on their journey to a select group of potential partners who we’ve identified are strategically aligned with our vision. And what a time to be part of this journey! In the 100th year of Samoan rugby, we're not just witnessing history; we're shaping it. As Lakapi Samoa undergoes a transformation phase aimed at unprecedented growth, the anticipation is building. Our teams in blue are gearing up to take on the world's best in thrilling matchups, including at the highly anticipated Summer Olympics just around the corner. But it’s not too late. Here's where the magic truly happens – could your partnership with our six men's and women’s national teams, offering year-round global exposure and engagement, be the missing piece to realising your goals? If you're ready to embrace change and explore new opportunities, let's kick-start this journey with a conversation. Let's talk! 💬 #LakapiSamoa #SamoanRugby #PartnershipOpportunity #GlobalExposure #UnleashYourPotential

Guinness are helping change the game of Rugby. Guinness have agreed to become the new title partner of the Women's Six Nations Rugby, replacing TikTok. Putting pen to paper on a "ground- breaking" new deal worth to be in the region of £15m-per-year for the women's game. Women's Rugby is seen as the biggest growth opportunity for the sport. With the loss of three mens Guinness Premiership Rugby teams in under two seasons, highlighting the challenges Rugby in England is facing. The recent rebrand of the Premiership Women's Rugby and the investment from #guinness shows the women's game is on the surge. This has already been seen in a record crowd of 58,498 supporters watching England win the Women's Six Nations in the 2023 six nations finale. More women playing the sport, revenue increases and a younger, diverse fan base and deeper fan engagement. Deloitte agree, predicting women's elite sport will generate global revenues of US$1.2 billion in 2024. 300% higher than Deloittes previous valuation three years ago. It's not all rose tinted, but Guinness' investment is definitely moving the dial in the right direction. Could this partnership be the missing link for the long-term growth of Rugby? #sportsbusiness #sportsponsorship #rugby

Cracking list on here

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season. https://lnkd.in/dQCPVtj2 And this announcement can have several impacts: 1.Financial Implications: The Premier League may need to find a replacement sponsor to make up for the loss of revenue from Castrol. 2.Brand Visibility: The absence of Castrol as a sponsor may affect the visibility and marketing opportunities within the league. 3.Sponsorship Market: This decision may influence other potential sponsors' perceptions of the Premier League's sponsorship value and affect future sponsorship deals. 4.League Image: The exit of a prominent sponsor like Castrol could impact the league's perceived prestige and influence its overall brand image. 5.Fan Engagement: Changes in sponsorship can influence fan perceptions and engagement levels, potentially affecting their interactions with the league and its associated brands. #sportbusiness #sponsorship #sportmarketing #sportmanagement #premierleague