Monetiscope’s Post

<Unofficial Partner Pod Alert> The Bundle is back!   Richard Gillis, Murray Barnett and Yannick Manuel Ramcke deep dive into the media rights and streaming marketplace for sports. Pod link in comments below. This episode is sponsored by our friends at We Are Sweet, the leading provider of digital platforms for the sports industry. We Are Sweet excels in crafting best-in-class software, ranging from unique engagement experiences to next-generation websites. With more than a decade of innovating alongside names like IMG, ATP, Professional Triathletes Organisation and Formula 1, you can trust that their software delivers. Whether you're looking to kickstart your community and transform the way you communicate with professional players, bring data to life in a second-screen experience, or need a website that monetises fans, We Are Sweet is the digital partner you need.

Looking for a game-changing strategy in advertising? Check out our latest case study! AGN drove massive awareness for a sports comedy-drama with in-game billboards & pre-roll video ads, hitting 1.3M impressions and keeping eyes on the prize with an average view time of 13.77 secs. The campaign also nailed a click-through rate of 1.12% and a video completion rate of over 97%! See how we're scoring big in a privacy-first marketplace and get the play-by-play strategy now: www.agnads.com #InGameAdvertising #CaseStudy #MarketingStrategy #adtech #technology

To be fair, most latency simply goes unnoticed in lean-back, non-interactive, non-sports situations where it doesn't matter all that much.   But for use cases like live sports and live sports betting, there is a clear trend towards lower latencies.   For live sports streaming, the push for lower latencies is clear. Media & entertainment companies are aiming to match broadcast latencies, avoiding spoiler effects. While some still stream at 20s or more, others are hitting the 5-10s benchmark or are making it a priority for 2024. 🎾⚽   Dropping below the 5-10 second range isn't seen as a priority for live sports, as it risks scalability and Quality of Experience (QoE). That's why HTTP-based protocols like LL-HLS, LL-DASH, and HESP are a good fit. They scale effortlessly through standard CDNs, ensure high QoE, and offer cross-platform DRM support, timed metadata, etc 🌐✨   For live sports betting, the race to lower latencies is fueled by a compelling business case: lower latency maximizes the betting window, translating to higher revenues. Some sportsbooks still operate in the 7-second range, while others are already achieving lower latencies, in the 2s range. 💸📈   Why they are not going sub-second latency with protocols like HESP, WebRTC or WebSocket? Synchronization is key here! Whereas video streaming is possible today at 1s, data latency is often 2s, so it makes sense to align both. The rationale is clear—you want to see player data and odds concurrently with the live action. 🎥📊 Which latencies are you achieving/targeting for live sports and sports betting? And which other criteria do you take into account?

Online #sports betting is rapidly growing in popularity and with March Madness approaching, #marketers can reach a vast pool of active consumers. Download our cheat sheet for insights on how to connect with sports betting audiences this year and drive game-winning results. #AdTech

Do you know what the most valuable ad break of Euro 2024 will be? From the predictable to the wildly unexpected, the Euros will provide edge-of-the-seat entertainment for millions of viewers. In this article, our CEO Tim Sewell explains the methods behind maximising ad revenues during major tournament football using SSAI, and how to plan for the most unpredictable moments. Thanks to Jake Bickerton and Broadcast Sport for the coverage! #Euro2024 #SSAI #monetisation #advertising #CTV

Managing Google Ads without strategy is like an amateur fighter facing a pro – you’ll get knocked out fast. Avoid the beating; get expert help and dominate your ad game. #GoogleAds #ExpertHelp #Dominate #AdGame

Ever wondered how Supply Side Platforms (SSPs) could transform your digital ad game? 🌟 https://lnkd.in/g8K9Sb-f Explore our latest article diving deep into #SSPs unveil their power, perks, and the industry leaders making waves. Don't miss out on boosting your ad #revenue and reaching new buyers. Read now and elevate your digital strategy! 📈 https://lnkd.in/g8K9Sb-f #AdTech #DigitalAdvertising #ProgrammaticAdvertising

CTV allows advertisers to tap into formats that traditional TV can't provide both delivering performance for advertisers and a better experience for viewers. Check out our Picture-in-Picture unit below and see how your messaging can be seamlessly integrated into the content experience itself! #CTV #PerformanceMarketing #DigitalAdvertising #DigitalRemedy #ConnectedTV

I'm about 2 months into my role at Sportradar now and a relative newcomer to the real money gaming space as well, but one of the things that drew me to the company was their unique ability to solve creative challenges for betting brands. It’s no secret that short-form video consumption continues to rise x-platform, and most performance marketers have been pivoting their video strategies to capitalize on that attention shift for years now. But for RMG operators, video has remained a relatively untapped opportunity when it comes to their acquisition efforts—particularly on the sportsbook side. The fluidity of betting markets and overhead involved in video production meant that, until now, brands were often limited to more awareness-led or generic messaging in their video creative. With Meta’s launch of Product Level Video earlier this year, we saw an opportunity to help bridge that gap for operators and bring our dynamic ads technology to video across Meta’s family of apps. Now, operators can create personalized video creative at scale – fully integrated with their odds feeds and enriched by Sportradar’s data & technology. While I was at TikTok and Meta I witnessed brands in other verticals navigate major shifts in video strategy first-hand, so I know that it takes time and support to really crack. If you’re working in the iGaming space and want to learn more about how we can help, let me know! #sportsbetting #iGaming #AdTech #marketing

"You can't get Digital PR links with poker or gambling stories." Our team: Hold my mouse, we’ll get that poker keyword in there 😅 It’s almost impossible to get regular Digital PR links with gambling-related topics. But there is a way! For the iGaming and betting niche, wider tech, entertainment and sports stories are needed to earn links consistently to a website with Digital PR. #marketingbyshoaib #brandstrategy #successmindset #marketingstrategy