AGN

🎮 Elevate Your In-Game Advertising Strategy! 🎮 If you're already running in-game ads, you know how critical it is to capture attention without disrupting player experience. If you're not, then you should be 🤷♀️ 🤷♂️ We've put together a short guide on how to make your brand unforgettable with ad creatives that are seamlessly integrated and powerfully effective. Ready to optimize your campaigns and drive results? Read below to take your advertising strategy to the next level! 🚀 #InGameAdvertising #AGN #AdCreative #InGameAds #BestPractices #Advertising

Last chance to register for our webinar with IAB Canada. Join industry leaders as they discuss The Future of Gaming in 2025 and Beyond at 1 PM EST today. Starting with a research share by President and Co-Founder of AGN, Chris Lombardi, this overview will then parlay into a panel discussion comprised of the industry’s leading gaming voices. Listen in as our guests delve into marketplace trends, discuss user privacy protections and cautions, and decipher where we are headed in 2025 and beyond. This open conversation targets the value that is online gaming, and how we can continue to build exciting confidence with our digital investments. #Webinar #Advertising #InGameAdvertising #GamesAdvertising #AdTech #MarTech

A new month means a fresh edition of our FTW Newsletter – Canada’s exclusive source for in-game advertising insights. As the holiday season kicks off and 2024 wraps up, we’re here to keep you updated on all the latest developments in the in-game advertising industry. Some key takeaways being: ⏳🎮 Most-played games by total hours this summer 💼🏢 AGN and IAB Canada to host a webinar on Nov 5 to discuss gaming in Canada in 2025 and beyond 🛒🎁 An audience analysis on holiday shoppers, the most crucial time for advertisers #InGameAdvertising #MarTech #AdTech #GamesAdvertising #Advertising

Attending IAB UK's Gaming Upfronts in London was an incredible opportunity to dive into the future of in-game advertising alongside some of the best minds in the industry. Together with AGN's President and Co-Founder, Chris Lombardi, and our UK/EMEA Managing Director, Alex Ginn, we gained invaluable insights into the evolving gaming media landscape and the ways brands can meaningfully connect with players. One of the standout highlights for me was Twitch’s introduction of The Glitch—an innovative Fortnite activation demonstrating how brands can leverage interactive environments for high-impact engagement. This kind of creative activation aligns perfectly with AGN's focus on immersive ad experiences, and we're excited about how similar strategies might shape our future offerings. Community-driven content emerged as a powerful theme throughout the event. EE’s partnership with Twitch and their mixed-reality treasure hunt highlighted the tremendous value creators bring to brand partnerships, a sentiment we strongly share at AGN. As we continue to support core gaming audiences, our goal is to build partnerships that resonate deeply with these engaged communities. We also explored the expanding role of in-game advertising strategies, an area with immense potential for brands. While mobile gaming remains essential for reaching casual audiences, AGN is committed to driving innovation across all platforms—particularly for core gamers on console and PC, who seek more immersive, meaningful interactions. The combined gaming audience across the UK, Germany, France, Italy, and Spain exceeds 128 million, offering a significant opportunity for brands to engage with a broad and diverse demographic through in-game advertising. As a company built on supporting core gaming publishers and developers, we look forward to making in-game advertising a more scalable option for these clients. With these insights, our focus is set on 2025. We're eager to help our clients reach core gamers in impactful ways by combining data-driven strategies with engaging, thoughtful ad placements across both established and emerging channels. #GamingUpfronts #InGameAdvertising #AGN #GamingIndustry #DigitalAdvertising #CommunityBuilding

Trick or treat with in-game advertising! Make the most of the holiday season by getting your brand in front of 23 million Canadians who spend countless hours gaming. In the meantime, have a Happy Halloween! 🎃 #adtech #martech #gamesadvertising #ingameadvertising

Canada’s gaming landscape is booming, with over 23 million active players across mobile, console, and PC. From immersive ads in cloud gaming to brand-safe environments in the metaverse, discover how brands can engage Canadian gamers in innovative, data-driven ways. Check out our latest blog on the future of advertising in gaming! For a more in-depth analysis, register for our webinar with IAB Canada as we explore the Future of Gaming in 2025: https://lnkd.in/guJaJVKG #DigitalMarketing #Advertising #InGameAdvertising #GamesAdvertising

If you are an advertiser looking to maximize your ROAS, this webinar is for you. Join AGN and IAB Canada as we discuss the future trends in gaming and in-game advertising with Chris Lombardi, President and Co-founder of AGN, Pascaline Forget from Initiative, Vanessa Vera from Microsoft and Jason Williams from KIDOZ Inc. Register for the webinar here: https://lnkd.in/guJaJVKG #InGameAdvertising #FutureOfGaming #Advertsising #Media #IABCanada #GamesAdvertising

🚀 Ready to level up your digital marketing game? Register now for IAB Canada's upcoming webinars and dive into the latest industry trends with Snap Inc., APEX Gaming Network and nLogic. From mastering data-driven strategies to unlocking the power of AI, these sessions are packed with insights for every marketer. 🌟 #IABCanada #DigitalMarketing #Webinars

Here’s a quick snapshot of why in-game advertising is the ultimate way to reach holiday shoppers this season. 🎮🎁 Want to dive deeper into how it can boost your holiday campaigns? Download your FREE eBook here: https://lnkd.in/eGu_EKsM #HolidayShopping #HolidayShoppers #Advertising #InGameAdvertising #GamesAdvertising

🇬🇧🇬🇧 This week our co-founders, CEO Walder Amaya and President Chris Lombardi are in London to join our Managing Director for UK / EMEA Alex Ginn for IAB UK's Gaming Upfronts 2024! 🎮 We're connecting with fellow leaders in the gaming space worldwide and discussing how brands can leverage the space to create lasting impressions on gamers now and in the future! 🚀 Stay tuned for more updates throughout the week! 📸 #gaming #advertising #ingameads #digitalmarketing #gaminginnovation #iabuk #gamingupfronts2024 #ingameadvertising #letsconnect