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IN-STORE RETAIL MEDIA SPEND is projected to surpass $1 billion by 2028, according to eMarketer. Before investing in In-Store screens, consider these key factors: - Foot traffic: How many people visit the location? - Shopper demographics & psychographics: Who are the shoppers? - Audience targeting: Is this store my best option for effectively reaching my audience? Placer offers unbiased analysis to help you make informed decisions and craft strategies efficiently. If you're exploring Retail Media for your next media plan, let's chat. #RetailMedia #MarketingStrategy #AudienceTargeting

Retail media is projected to reach $140 billion in global ad spend this year, driven by the unique data capabilities of major retailers like Walmart and Target. This shift, dubbed "retail media 3.0," requires enhanced standardization and integration within the media ecosystem to compete with giants like Google and Meta. The future of retail media lies in leveraging first-party data for precise targeting, driving consumer engagement, and blending in-store and online shopping experiences. #B2CData #ConsumerData #DigitalMarketing https://lnkd.in/eK5z9UHr

Imagine your message lighting up city skylines and sparking conversations. Vistar makes it easy to extend your existing omnichannel strategies, connecting with voters in real-time moments. 🌟 From combining #CTV and #DOOH ads to amplify your reach to using your existing video assets and promoting events and nearby voting locations, we can help you transform your campaign into a powerful voter experience. 🗳️ Explore the 7 ways programmatic #DOOH drives political campaign success 👉 https://hubs.la/Q02FT_Mf0

Key EMARKETER stat: US omnichannel retail media ad spend will hit $129.93 billion in 2028, according to our forecast, up from $54.85 billion this year. Beyond the chart: 81% of advertisers feel retail media is at least “very important” to their strategies, coming in higher than any other marketing channel, according to Skai and the Path to Purchase Institute data from December 2023. Retail media is becoming vital to ad channels outside of retail media networks as the first-party data it gathers from retailers allows for better targeting across social, search, and the open web. Advertisers are still challenged by how complicated retail media advertising is, due to the sheer volume of retail media networks and the lack of standardization over ad formats and measurement. #retailmedia #omnichannelretail #digitalmarketing

What's the Impact of Mobile on Shopping Behaviours in Canada? Read about the influence that mobile devices have on consumer habits and how geo-targeted advertising helps brands to connect with audiences when it matters most in our latest infographic. Learn more: www.apexmobilemedia.com #geotargeting #locationtargeting #locationdata #inappmobileadvertising #mobileadvertising #adtech #advertising #martech #omnichannelretail #shopping #consumerbehavior

Prime Day 2024 is around the corner! This shopping event, anticipated by over 180 million Prime members around the world, is the perfect opportunity for brands and advertisers to leverage programmatic ads. With millions of consumers tuned into the deals, this year's Prime Day is expected to generate over $13.5 billion in sales! This represents a massive audience, highly likely to engage with ads and make purchases, providing a unique chance to maximize campaign impact and increase reach and engagement. By utilizing an omnichannel strategy with our CTV Household Sync solution, you can integrate your campaigns across various channels and devices, creating a cohesive and efficient brand experience. Explore innovative ad formats and tell engaging stories to capture the audience's attention and stand out in a competitive environment. Transform your advertising campaigns and achieve exceptional results on special dates 🚀 Get in touch 👉 https://lnkd.in/d3rM5r37 #mediasmart #primeday #digitalmarketing #retail #ctv Taísa Pereira Julia Gomes de S. Gabriel P. Bruno Coutinho Ricardo Jaqueline Sobral Aline Alves Guilherme Oliveira Utyama Raquel Miguel Fernando Marques

Buying lots of different media at the same time is technically an omni-channel campaign. However, a true omni-channel campaign helps the marketer to understand which media channels work, which channels work better together, and understand the dynamic between each media channel. To do that, you need a single set of data throughout the planning, execution, and measurement phases which is what Taptap Digital offers with our omni-channel DSP. 🎯 All of the best CTV, OOH, Display, Digital Audio and Mobile inventory connected through the biggest and best SSPs, and with a single platform to plan, buy and execute. 💬 - Let me know if you have questions? #omnichannel #advertising #media

Exciting times for Retail Media! As the industry is projected to surge beyond $100 billion, there's a huge untapped opportunity that many forecasts are overlooking. While e-commerce continues to grab the headlines, an astonishing 85% of purchasing decisions still occur in the physical store, a domain where in-store media thrives yet remains largely underappreciated. Enter Digital Out-of-Home (DOOH) advertising: the game-changer for Retail Media. Imagine dynamic screens and contextual advertising tailored to consumers not just online, but in-store, near stores, and along their path to purchase. This integration transforms the shopping experience, making it more engaging and personalized, and most importantly, it meets consumers exactly where they are: at the point of decision. Let's chat about how leveraging DOOH can unlock new revenue streams and deliver substantial value in this rapidly evolving landscape. What's your take on the future of Retail Media? Drop your thoughts below! 👇 #RetailMedia #DigitalOutofHome #InStoreAdvertising #MarketingTrends #InnovationInRetail

76% of consumers who recently viewed a DOOH ad said it prompted them to take action, according to an OAAA survey. From visiting storefronts to making purchases, consumer behavior can be positively impacted through the powerful and persuasive channel of digital out-of-home. Want to amplify your brand across the largest grocery and retail DOOH network? Learn more about adPlanet: https://loom.ly/7_EnfYw #digitaladvertising #mediabuying #advertisingstrategies #DOOH #OOHadvertising #adPlanet

IN-STORE RETAIL MEDIA WILL BE THE "NEW TV" Transforming stores and retail-adjacent environments into advertising powerhouses Why [according to Mark Boidman and Solomon Partners]? 1. Physical stores as major media channel > The "new TV" for mass-reach advertising, leveraging fast reach and high attentiveness 2. Advantages of in-store retail media > Provides scalability in sales lift measurement, programmatic targeting and closed-loop measurement 3. Test & Learn & Grow > Brands will diversify from linear TV and test in-store media screens (the number of retailers investing in in-store digital media increased by 3.7x from 9% in 2022 to 33% in 2023) 4. Benefits over linear TV > In-store video and audio offers contextual relevance and proximity to purchase 5. Shift in advertising dynamics > Brands seek more effective ad spend alternatives 6. Digital out-of-home ("DOOH") accelerates retail media success > Seamlessly integrates promotions, influences purchase decisions and extends online presence #retailmedia #digitaltransformation #instoremedia #conveniencestores Report URL in first comment.