Mornington Peninsula Wine’s Post

The global surge in #wine tourism has led to a fascinating paradox: activities considered wine tourism in one country might be forbidden in another!? This makes comparing wine tourism across borders and wine regions a complex challenge. While social media overflows with posts about wine and tourism, I believe there's a pressing need for clarification. From spa treatments overlooking vineyards to gourmet restaurants among the vines, the boundaries are increasingly blurred. How do we define authentic wine tourism experiences in this evolving industry? Explore these questions and more in a recent chapter I co-authored with colleagues Assoc. Prof. Katia Laura Sidali and Claudia Bazzani from University of Verona, in collaboration with the Great Wine Capitals. 'Towards a Clarification of the Definition of Wine Tourism', appears in the latest edition of 'Strategic Management in the Wine Tourism Industry', edited by Javier Martínez Falcó BARTOLOME MARCO LAJARA Eduardo Sánchez García at Palgrave Macmillan. #WineTourism #Viticulture #TravelIndustry #Tourism"

Wine lovers, prepare for a journey around the globe! Here are eight (8) stunning wine destinations you need on your bucket list. #winelover #wineregions #travel #wine #winetravel #travelbucketlist #winebucketlist #bucketlist

#statistics 🇵🇹 Portugal has been recognized as the best destination for wine lovers! According to a new study by Bounce, Portugal ranked first among the top countries for wine tourism. The country scored 8.66 out of 10 thanks to its 598 wineries, high wine quality ratings, and tasting costs. The average price of a bottle of wine in Portugal is 32% lower than the average in other countries on the list. Portugal also stands out for the number of wine tours — 5.5 tours are offered per 100,000 people. Wine regions such as Douro and Alentejo remain popular destinations for tourists looking to explore the diversity of local wine varieties. https://lnkd.in/dExTe9wv

Wine Tourism: a strategic lever to enhance direct wine sales How wine tourism can transform the way of buying and the appreciation for wine through Direct-To-Consumer

UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism

UK Sees Surge in Wine Tourism WineGB has released its first wine tourism report, revealing a significant surge in visits to UK vineyards and wineries. The recent findings indicate that visits have surged by 55% in the past two years, underscoring the growing popularity of wine tourism in England and Wales. The report further indicates that 1.5 million people visited UK vineyards and wineries last year, accounting for a quarter of the total income for these establishments. The industry anticipates continued growth and investment, with WineGB forecasting further expansion in the coming years. WineGB’s 2024 Industry Survey, which captured responses from over 130 members accounting for more than 90% of UK wine production, provides a detailed snapshot of the sector’s forward momentum. The survey reveals that there are currently 300 vineyards and wineries actively engaged in wine tourism. Among the top activities attracting visitors include: 275 cellar doors and shops 260 guided tours and tastings 103 venues for hire 97 self-guided tours 92 places to stay and eat 38 picnic areas A notable 42% of inbound visitors expressed high interest in visiting a winery. According to Nicola Bates, CEO of WineGB, commented on the report’s findings: “Our Manifesto for Growth identified essential policies for accelerating our sector’s development. Today’s report showcases the immense value and importance of wine tourism in our industry. It’s our call to action for policy changes in tax, planning, and marketing to unlock the full potential of wine tourism and reach 16 million visitors. #WineGB #winetourism #vineyardvisits #wineryvisits #englishwineweek #winenews #tourismnews #EnglishWineWeek2024 #EnglishWine #Vineyards #wine #winelovers #tourism

WHERE IS YOUR NEXT WINE EXPERIENCE? Are you thinking about your next wine experience? At the bar or the table? With pairing or all about the wine? With extension in the vineyard or stay on the chalice? 🍷 And why not beyond that? A more or less famous destination is never just wine, beach, or peaks to conquer... Who has lived in this place before our arrival? In the last 50 years or over the previous 500? 🏹 And why here and not elsewhere? I often invite my guests to mind OUR business, i.e., to find out what they have invented over the centuries to survive or to discover the reasons why, in one part of the world, wine is produced in one way rather than another. Randomness? Rarely or only partially... A tourist may seek relaxation or exploration. 🏖 The critical thing about a destination is to offer both independent and complementary, but in any case rewarding, ways. #winetourism #winedestination #visititaly #foodandwinetourism #pdotourism #winesfromitaly #drinkitalians

📢 Discussion Time! 🍽️🍷 Hello LinkedIn Community! I'm curious to hear your thoughts on two unique and immersive types of tourism: Culinary Safaris 🌍🍽️: These tours offer travellers the chance to explore diverse culinary traditions and flavours from different regions around the world. Have you ever been on a culinary safari? What was your experience like? Wine Tours 🍇🍷: These experiences provide an in-depth look at vineyards and the winemaking process, often including wine tastings and pairing sessions. Do you have a favourite wine tour destination or an unforgettable wine tasting experience? What do you think makes these types of tourism appealing? How do they enhance cultural understanding and appreciation? Share your experiences, insights, and recommendations! Let’s start a conversation. #CulinarySafari #WineTour #TravelExperiences #FoodAndWine #CulturalTourism

😎 Wine tourism is a business, too. How much income does it have after adding profits and subtracting expenses? In Wine Travel Observer, the study of the wine tourism offer in Catalonia, we have asked more than a hundred wineries that can be visited. What do you think about? #enoturisme #enoturismo #winetourism #winetravel #winetravelobserver ✏ https://lnkd.in/et8bAZbW

Beach or mountains? More and more people are opting for a third option: WINE TOURISM 🍷 Today, almost in a summer mood☀️, I’m sharing some figures and the profile of the wine tourist in Spain, revealed by the latest ACEVIN report on this topic. 🌍 Spain currently has the largest vineyard area on the planet and boasts 37 certified wine routes spread across the country. Since 2014, the annual number of visitors to the wineries and museums of Spain’s Wine Routes has not fallen below 2 million. According to the study, in 2022 the 3 routes with the highest number of visitors were: 🥇1. Marco de Jerez: 333,781 visitors.  🥈2. Ribera del Duero: 281,918 visitors.  🥉3. Rioja Alta: 213,974 visitors. Domestic tourism remains predominant at 80%, but international tourism has increased by 5% compared to the previous year, reaching 20%. Among these international visitors, the most successful Spanish wine routes are: 🍇 Gran Canaria: 66.5%  🍇 Alicante: 41.5%  🍇 Penedès: 38.5% In my weekly newsletter, I share content like this but in more detail, so you stay informed about everything that interests you 🙂 You can subscribe here: https://lnkd.in/dEzEeKqq What type of wine tourist are you or which ones do you receive at your winery? Let me know your thoughts in the comments! #winetourism #winery #wineindustry