Michael Simmons ⚡️’s Post

Zapier embracing Not Boring B2B Branding. Love it. If you are struggling to stand out from the crowd and don't want to spend £50k on brand strategy you have a simple ZERO COST alternative Just don't be boring. As i bet your competitions content is as dull as watching paint dry. It is not a perfect strategy, it doesn't uncover your unique value or true differentiation but it is better than nothing. and better than be boring.

Your B2B brand doesn't have to be stuffy and boring to be taken seriously.

Challenge 3 - Are you communicating your vision effectively to your team to create a strong culture? Marketing doesn't always mean new and shiny - and quite often your best marketing assets are your team. What are you doing at the moment internally for your marketing? Do you your team know where you're going and what role they need to play? From my experience in business and sport - teams with the clearest and simplest destination, are the happiest and most together teams.

Working in marketing is like competing in the Hunger Games. No joke. Every day we wake up– we have to battle for the select spots that are available in this overcrowded and competitive industry. You have to be lightning-quick, endlessly creative, and willing to do whatever it takes to come out on top. In most jobs, the competitiveness still exists but it's more internally within the company. You're trying to be the best among the people who work there. There may be some sense of external competition, but usually, it's at the product level. But in marketing, there are more than 100 different ways to be competitive. It's like a real-time knife fight. And we love every second.

In marketing, I feel we too often jump into making something cool, because we’re excited about an idea. Always remember to take a step back and think about the big picture. - What is the purpose of the project? - How does this move closer to our goals? - How will it be delivered? - How will it be ingested, and what is the user’s experience like? - What will the user do with this information? - How can we maximize the shelf life? - How will we track success? Take time and develop a plan, and make sure the entire team is on the same page. Good luck out there.

Marketing has five responsibilities: 1. Creating pipeline 2. Supporting the conversion of pipeline 3. Developing an unforgettable experience for customers and employees 4. Building meaningful communities 5. Telling an evolving story that scales Now, there are plenty of sub-bullets under each responsibility. It's your job as a marketing leader to prioritize appropriately.

Every great (marketing) team has a 𝗕𝗜𝗚 thing, ours is coming next week. BIG, intentional, value driven things matter: 1. They matter to the audience 2. They matter to internal teams (they show what the company cares about) 3. They matter to the people who get to work on it everyday — because their work is BIG, intentional, value driven. Be the first to know, link in the comments👇

RIP MARKETING AS 99% OF COMPANIES KNOWS IT Marketing will be a more freeform industry run by creators and thought leaders. The brands that will win won’t be the ones who seem like peers. They will be the brands that are our peers. Who speak the language, reflect the style, and embody the attitude of the intended audience.

Guys, does anyone know about the education platform that's booming and their marketing strategy? 🤔 Here it is - Skool. Their marketing strategy is fabulous. 👌 I have broken it down into simple points. 1] Communtiy building 2] Member engagement 3] Partnership and Collaboration 4] Monetization 5]Technology and infrastructure