Motivate Val Morgan’s Post

Did you know that Maggi created a 937 crore market in India?  It's true! In 1983, Nestlé brought instant noodles to India. Back then, no one knew about Maggi or instant noodles. So how did Nestle create such a die-hard brand? They picked a smart target: moms and kids. ▶ Moms wanted an easy, tasty snack for their children.  ▶ Kids loved the yummy noodles. And thus, Maggi's slogan "2-Minute Noodles" was perfect! Here what Nestle did right: ▶ They ran TV ads during kids' shows ▶ They gave out free Maggi at schools ▶ They reached 4 million new people every year By 2005, Maggi was big in cities. But Nestle wanted more. Thuus, they made "Chotu Maggi" for just 5 rupees. This helped them reach smaller towns. And in the next 4 years, Maggi generated huge revenue. In some areas, it went from 31% to 62% of homes! And with huge success came some strong competition. But Maggi successfully beat big rivals like ITC Limited and Unilever. Why? 3 reasons: 3. Everyone knew the Maggi brand 2. Nestle had a great supply chain 1. People loved Maggi But then came the year 2015, when Maggi faced a big problem. It was banned for 5 months. But when it came back, fans were so happy! Infact, Snapdeal sold 60,000 Maggi kits in just 5 minutes. Unbelievable? Right?! And today, Maggi has 60% of the instant noodle market in India. Here are the best 4 business lessons we can learn from Maggi’s genius marketing strategy: 1. Create new markets 2. Pick a specific audience 3. Build an emotional connection 4. Understand your customers' needs P.S Maggi's story shows how a simple product can become a loved brand. It's not just noodles - it's a part of Indian life! #marketingstrategy #maggi #businesslessons #casestudy

A tasty blend of satire and self-depreciation in this new #campaign for #Kraft. The actors in the social videos nailed the mannerisms. All that chef-y pursuit of perfection. https://lnkd.in/eM3WRXmu #brandcampaign #FMCG

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

Our latest from Impact BBDO Cairo, for Chipsy Egypt, is based on a true Egyptian insight that showcases the resourcefulness of the Egyptian people when it comes to yumminess on the go. Introducing the "Chipsawich," the tastiest innovation ever created by Chipsy, an eating experience unlike any other - brought about simply by adding a handful of Chipsy to the dull, everyday sandwich.    The film follows the story of Afifi; a tour guide that was the inventor of this phenomenon, who took the world by storm. A wave of questions follow: which flavor goes best with which sandwich?    Crunchier, yummier and easier than ever before, the "Chipsawich" is an experiment we recommend you try TODAY! #IMPACTBBDO Impact BBDO Cairo LAYS #Chipsy

🌟 Exciting News! 🌟 We are thrilled to announce a strategic partnership between Spodeal Marketing and The Althari Group (TAG). This collaboration marks a significant step forward as we join forces to leverage our combined expertise in sports consulting and strategic advisory services. Together, we aim to unlock new opportunities for our clients, particularly in the Kingdom of Saudi Arabia (KSA), as well as globally. 🚀 Why This Collaboration? By partnering with TAG, Spodeal gains access to TAG's extensive experience in unlocking investment and commercial opportunities within the KSA. This will enable us to better serve our clients by providing specialized advisory services in this dynamic market. On the other hand, TAG will benefit from our in-depth sports consulting and event management expertise to support their clients in delivering sports-related projects both inside and outside of KSA. 🤝 A Partnership for Success This collaboration is designed to ensure that both Spodeal and TAG bring the best of our respective industries to our clients, creating value through a seamless combination of local market insights and global sports expertise. Stay tuned for exciting projects and opportunities that will emerge from this powerful partnership! 💼🏟️ #Partnership #SportsConsulting #KSA #StrategicAdvisory #GlobalOpportunities #SpodealMarketing #TheAlthariGroup #Collaboration #Innovation

Yesterday went to watch a movie at PVR-Inox where I saw this photos at various locations inside the theatre, which is very good example of Repositioning. If we look, the theatre can be viewed as an auditorium, with all the facilities to conduct training, seminars, session and many more use case, but because the position of theatre in our mind is such that it is a place to only view movies. Thus such advertising helps in reposition of the brand in the minds of the consumers, as well as results in additional revenue for the PVR-Inox with the multiple use case of the same theatre. ( Term-repositioning has been beautifully explained in the book called Brand Positioning by Subroto Sengupta, where he talks about the how Nestle milkmaid managed to increase its sales multifold by reposition its brand as a mithai mate rather than only a creamer) #marketing #brandmanagement #positioning #PVRPVRPVR Limited #brand

#menanews Just six years after opening its first cinemas, Saudi Arabia’s big screen sector has accumulated SR3.7 billion ($986 million) in revenue, according to government data.  As stated by the General Authority for Media Regulation, the industry sold over 61 million tickets from April 2018 to March of the current year.  This period has witnessed the screening of 1,971 films, including 45 local productions, which underscores the burgeoning entertainment sector within the Kingdom. This significant growth in this division reflects Saudi Arabia’s rapid adoption of cultural activities, aligning with its Vision 2030 goals to diversify the economy and enhance quality of life. Read more: https://lnkd.in/d5SsHW2y #SaudiCinema #EntertainmentBoom #Vision2030 #CulturalRevolution #EconomicDiversification #QualityofLifeImprovement #menanews #menalac

Hey AMA Fam! It’s time for another Ad Review! The "Taste the Feeling" ad masterfully uses emotional storytelling to connect with its audience. A young man's encounter with a kind cashier showcases shared joy and satisfaction, creating a relatable and heartwarming moment. The ad's simplicity and powerful narrative enable viewers to easily identify with the situation, amplifying the emotional impact. By reinforcing themes of kindness and joy, the ad aligns with the "Taste the Feeling" slogan and positions Coca-Cola as a brand that enhances everyday moments and fosters special connections, creating a lasting emotional bond with the audience. What do you think of this ad? Let us know your thoughts in the comments! Credit: YouTube Brand: Coca Cola #AlphabetMediaAcademy #AdReviews #AMA #PGCMM #PGDMM

Cinemark Q1 2024 Results: “During the quarter, our sensational team once again demonstrated their skillful ability to navigate a dynamic operating environment, delivering results that outpaced the market. As we look ahead, encouraging indicators pertaining to consumer moviegoing patterns, film volume recovery, and strength of content appeal continue to provide a positive long-term outlook for our industry. Moreover, we believe Cinemark is uniquely positioned to thrive on account of our advantaged competitive strengths and numerous levers to drive value creation,” Sean Gamble, #Cinemark’s President and CEO. #Cinema Industry Benchmark. Key highlights: Entertained 40 million moviegoers; Sustained market share growth versus FY 2019; Generated Adjusted EBITDA of $71 million / 12.2%; Maintained a cash balance of $789 million at quarter-end after redeeming the remaining $150 million of COVID-related 8.75% senior secured notes a year in advance on on May 1. #leisurepropertyESS

The acting in this Pepsi Zimbabwe ad is off for me. Its difficult to watch, but the script and the concept was lit, with good directing and acting it could have been a 10 i give it a 3/10 #videoads #adrating #adreview #marketing #pepsi #adverts #zimbabwe