Motor Werks’ Post

🎤 Red Sofa interview - Anu Goel from Volkswagen Group of America Anu Goel, executive vice president of group after sales and services at Volkswagen Group of America spoke with our chief content officer Christopher Ludwig at the Finished Vehicle Logistics event in California last month and shared how VW is disrupting the status quo in vehicle logistics, including a new, integrated organisation for managing vehicle logistics across North America, which Anu is leading.   He highlighted the importance of realigning KPIs to better understand and manage logistical challenges and the critical role of adaptable capacity planning in response to unpredictable supply chain disruptions. Goel pointed out, "You have to find the one reason to do things and push through." Volkswagen is also investing in long-term partnerships and modernising its logistics network to handle future growth. With new models and manufacturing plants coming online in Chattanooga, Mexico, and South Carolina, VW is poised to optimise both inbound and outbound logistics across its diverse brand portfolio. Volkswagen Group, Volkswagen Group of America Megan Kelly Richard Logan Riad Mannan Anushka Dixit Marcus Williams Matt Allard Alistair Newton #AutomotiveLogistics #FinishedVehicleLogistics #FVLNA #Volkswagen #SupplyChainManagement #Innovation

Yesterday's Morning Mixer at McCluskey Chevrolet  drew quite a crowd! A big shoutout to the McCluskey Chevrolet team for addressing some challenging questions about the future of the auto industry. Their resounding response? Digitization, digitization, digitization. They emphasized the shift towards online sales processes, communicating with sales representatives via text, and even home-delivering cars in a glass showroom. It's evident that digitization isn't just limited to the auto sector. We're interested to hear from you: How has digitization influenced your industry? And what strategies are you employing to stay ahead of the curve? Thanks to Milford Miami Township Chamber of Commerce, Little Miami River Chamber Alliance, Clermont Chamber of Commerce and Anderson Area Chamber of Commerce for putting on the event. #Networking #DigitalTransformation

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How FINN wins customers and enhances OEM brands... 🌟 Thank you CAR Center Automotive Research for a great event in Bochum, where I got to speak on behalf of FINN and shed so light into how our product is enticing customers and enhancing the OEM brands, we work with. Here is a quick summary: --> The Digital Shelf FINN is the digital shelf for all-in vehicle usership and removes all physical hurdles from the decision-making process. --> Brand Awareness with FINN as a Service OEMs can utilise our platform to make their brand and product seen in the mobility space. --> #1 Sales Channel for EVs With 35% of FINNs fleet being EV, we are pushing electric mobility and are the number one choice for in hassle-free EV usership. --> Launch pad for new product New products and brands reach instant visibility on FINN.com and on the roads. -->New target group and no cannibalisation  We offer access to a new target group of first time “new car users” - 80% of our B2C customers did not drive a new car before FINN Thank you Prof. Dr. Helena Wisbert, Hans-Peter Ringer, Phil Pinsdorf and Nele Ludwig.

Bert Vietze, Managing Director of Porsche Zentrum Heilbronn, discussed with us the shift in customer opinions and their increasing cautiousness. He described the current transformation in mobility as epochal, akin to the transition from horses to cars. Get your free Download of our #NewMobilityNewMarketing Whitepaper in the comments below. #Mobility #Marketing #Whitepaper

Our recent automotive study reveals that Ford, Chevrolet, BMW, and Toyota are among the companies with the highest overall brand awareness among our respondents. Click below to download the report and learn more automotive consumer #insights. https://lnkd.in/d3DiDKH6

Sales, revenue, and profits for the Volkswagen Group brand all saw double-digit declines last year from their record highs in 2022. This downturn occurred as a growing number of ultra-wealthy yet discreet customers chose not to purchase new cars, reportedly to avoid showcasing their wealth, according to the company's CEO Link in Comments #bentley #luxurycars #TBSNews

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New Models In Automotive? A couple of years ago I predicted that the combination of many manufacturers selling direct to consumers, a growth in the number of nearly new used car retailers and the weak demand for used electric cars by private buyers would lead to severe challenges for some retailers. The significant losses sustained by Motorpoint seem to indicate that my prediction is bearing undesired fruit. Retailers need to re-think their strategies and seek to find more differentiated and sustainable propositions. The whole automotive sector – from cars to tyres to servicing - is fundamentally conservative and whilst there have been some good examples of proposition innovation over the years, it is a sector that offers significant opportunities for commercially viable new offerings for those with the courage to see things differently and the bravery to lead. #automotive #marketingstrategy #strategy #proposition