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Tomorrow, we'll release the 2024 Content Drivers study to subscribing clients. The study enables granular segmentation and targeting of TV viewers based on what they watch and why. In addition to the many measures around Americans' viewing habits and attitudes, the 2024 study adds several key measures: 📺 9 new TV genres (including reality paranormal, reality romance, young adult, and more) 🤬 Attitudes toward profanity, representation, and merchandise 📶 Measurement for 7 new streaming platforms and 150+ new TV shows Fused to 2024 Spring MRI-Simmons USA, 2024 Content Drivers is an essential tool for marketers. If you're not currently subscribed, contact your account representative or send us a note to get started:https://lnkd.in/gH4kMhsY

College football fans are on another level! Our latest Sports Fans Study reveals that nearly a quarter of college football fans consider themselves "Super-Fans" of the sport. With the rise of legal sports gambling, many have found another outlet for their passion, with one third being likely to place a sports bet in the next 12 months. Learn more about the Sports Fans Study: https://lnkd.in/e4WbBa39

Mental health is widely recognized as a pillar of overall health. Are consumer brands, healthcare providers, and employers keeping up? The Health & Wellness Study (coming Q4 2024) reveals detailed measures around Americans' mental health behaviors and attitudes. The new study answers key questions, including: 🧘 How do American adults perceive their own mental health? 📋 Which types of mental health care or counseling services do they receive? 💆♀️ What are their attitudes about mental health? The study also reveals Americans' insurance coverage, their opinions on alternative health, and how they interact with providers. Don't miss this detailed look at American mental health habits when it launches later this year. To secure access when the data is released, contact us today: https://lnkd.in/gH4kMhsY

As of September 30, marketers using Oracle audience in digital campaigns will need new targeting solutions. MRI-Simmons offers high-quality alternatives with our comprehensive profiling database. For example: if you were targeting consumers who use vacation rental services in Oracle, MRI-Simmons has a replacement audience which you can then activate directly via the digital endpoint of your choice. Read more about our audience creation & activation capabilities here: https://lnkd.in/erYFU5Rc

Just under 30% of VR device owners have used them for exercise. According to the Digital Life study, some Sports Super Fans over-index for this use case, including 🎾 Tennis super-fans 🏀 NBA super-fans 🏅 Olympics super-fans As you can see, data from the Digital Life Study can be measured against any of the more than 60,000 data points available in MRI-Simmons. Read more about the study and contact us for access! https://lnkd.in/e4XtEBSk

The data doesn't lie: Some partisans have clear brand preferences. The Wall Street Journal created this interactive page informed by the latest MRI-Simmons data that lets you guess which brands Republicans and Democrats prefer. Were you surprised by any of the results? Sound off below! https://lnkd.in/gAqzaNx5

We're thrilled to participate in NielsenIQ's People & Planet Day 2024 along with scores of NIQ and GfK - An NIQ Company colleagues worldwide. Today, some of the many MRI-Simmons associates volunteering alongside NIQ and GfK include: Sarah Liddle at Filling in the Blanks in Norwalk, CT Karen Ramspacher, Konstantin Augemberg, and Teigen Young at The Urban Assembly Maker Academy in New York, NY. Laura Spero-English and Courtney (Renz) Gordon at GRACE Giving & Receiving Assistance for our Community's Essentials in Summit, NJ. Matt Petterson at The Hoboken Shelter, NJ. Eliana Baron and Mimi Colaprete at Chester County Food Bank Jennifer Bouterse and Lorraine Chun-Taite at Feeding South Florida® Susan (Montoya) Rodriguez, Mario Lau, PMP, and Lisa (Self) Tyler at Los Angeles Regional Food Bank If you volunteered today, comment below and tag the organization you worked with!

College football is back! Nearly half of Americans describe themselves as fans of the sport, and according to the Sports Fans Study there's a lot of passion among this group. They're long-term fans of their schools, and nearly 4 in 10 tell us they will buy some merch this year! Learn more about the Sports Fans Study here: https://lnkd.in/e4WbBa39

Major League Soccer teams are back in action, and the league's top clubs will vie for playoff positioning before the push for MLS cup begins in October. As the league's profile in the US grows, our latest research finds that MLS super fans are also fertile ground for emerging entertainment platforms like virtual and augmented reality. According to the MRI-Simmons Digital Life Study, these fans are more likely to own VR equipment and want retailers to offer AR experiences. Learn more about the Digital Life study: https://lnkd.in/e4XtEBSk

Following the covid pandemic, both patients and providers continue to embrace telehealth options for consultations and ongoing care. How prevalent is telehealth among American adults, and what are their attitudes toward it? The Health & Wellness Study, the latest focus study from MRI-Simmons, dives into telehealth to answer these questions. Want access when the study launches in Q4? Contact us today! https://lnkd.in/eCSHSwBe