Mrinil Mathur Rajwani’s Post

From Catwalk to Landfill Closing the Gap on Wasteful Clothing 🛑 As a big upcycling advocate, I'm happy to see Zara now have a pre-owned section on their website, where you can resell, repair or donate previously worn clothes. In 2023, pre-worn fashion marketplace Depop registered 444,000 app downloads and Vinted now boasts 75 million users, spanning 18 countries. Sustainable fashion is trending and it's a look that will never date. The eclectic mix of styles you can find on these apps is endless. It's cheaper, wiser, kinder and enables you to create a wardrobe full of individual charisma and sustainable charm. And the best part? Sustainable style suits everyone. One size fits all, for universal good. #sustainable #sustainability #sustainablefashion #ecommerce #retail #digital #marketing #advertising #design #ethical #trending #copywriter #copywriting #observations #copywriters #dogood #earth #eco #business #fashion #style #innovation #positive #success #authenticity #leadership #thoughtleadership

Could lo-fi aesthetics and UGC reshape the fashion industry? Dive into the ever-changing fashion landscape as Redpill's managing partner, Henry Collins, shares his insights on how consumers are gravitating toward authentic, lo-fi content and how fashion brands are using this to revolutionise their marketing strategies. Read the full article in MediaCat Magazine below 👇 #Fashionbrands #UGC #redpill

The real revolution in fashion isn’t just about style—it’s about inclusivity. As Chengcheng Li, our Account Hero shares, today’s consumers connect with brands that reflect their identities, pushing the fashion world beyond exclusive storefronts and glossy magazines 👐 Luxury brands, in particular, are facing new challenges: How can they keep evolving, while embracing digital and social platforms to create fresh and memorable experiences? Chengcheng Li explores these ideas further in her latest commentary on MediaCat Magazine, diving into how inclusivity and digital transformation are reshaping fashion's future 💎 #FashionRevolution #Inclusivity #FashionInnovation #LuxuryFashion

Social media has become a powerful tool for promoting sustainable fashion, influencing consumer behavior, and driving industry change. It is a catalyst for change in the fashion industry, promoting sustainable practices and encouraging a shift towards more ethical consumption. By leveraging the power of social media, consumers, influencers, and brands can collectively work towards a more sustainable future in fashion. The ongoing dialogue, education, and innovation driven by social media are essential for making sustainable fashion the norm rather than the exception. Here's how social media platforms are shaping the sustainable fashion landscape: 1. Raising Awareness and Educating Consumers   - Informative Content: Platforms like Instagram, YouTube, and TikTok educate users on the impacts of fast fashion and the benefits of sustainable alternatives through posts, videos, and stories.   - Documentaries: Documentaries like "The True Cost" gain visibility and spark discussions on social media. 2. Showcasing Sustainable Brands and Products   - Influencer Partnerships: Influencers collaborate with eco-friendly brands, showcasing sustainable products and providing styling tips.   - Brand Campaigns: Brands use social media to highlight their ethical practices and transparency. 3. Encouraging Community and Activism   - Hashtag Movements: Hashtags like SustainableFashion create communities and amplify the movement.   - Activism: Social media supports activists and organizations advocating for industry changes and greater accountability. 4. Promoting Secondhand and Upcycled Fashion   - Thrift Hauls and Tutorials: Users share thrift hauls and upcycling tutorials, promoting secondhand fashion.   - Resale Apps: Platforms like Depop and ThredUp make sustainable shopping accessible. 5. Transparency and Accountability   - Customer Reviews: Social media allows customers to share experiences and hold brands accountable.   - Direct Communication: Brands engage with consumers, answering questions and building trust. 6. Influencing Fashion Trends   - Viral Trends: Trends like capsule wardrobes and zero-waste challenges gain popularity.   - Virtual Events: Sustainable fashion events and virtual fashion weeks reach global audiences. 7. Collaborations and Innovations   - Brand Collaborations: Social media fosters collaborations between sustainable fashion brands and other sectors.   - Crowdsourcing Ideas: Brands involve their audience in creating new sustainable products. Sustainable fashion influencers to follow: https://lnkd.in/dhUZHyTJ

More and more people are sharing “underconsumption-core” posts. Here’s the thing: this should be the norm—not a trend ❤️🩹 People on TikTok are sharing clothes and products that have been loved to near-death, celebrating items that they continue to use and use and use. Think worn-out shoes, jeans with patches, shirts with unravelling seams 🧵 While fast fashion continues to dominate social media conversation, underconsumption is a breath of fresh air. But, like deinfluencing, this more sustainable approach to your clothing and products risks being another aesthetic instead of an alternate mode of living, to love what you have and to stop shopping so much 🚫 ⏩ Swipe to learn about “underconsumption-core” and how you can undo the pressure of trends and fast fashion. Then explore and explainer on slow fashion → https://lnkd.in/dy34WNE

💚 Looking for the best sustainable fashion influencers to make your wardrobe greener?  Well, you've found the perfect post!  Dive into our latest article featuring the top 15 sustainable fashion experts - from Instagram and Twitter influencers to bloggers and journalists. 🌿 💪 Each story of climate justice, fair wage, and ethical fashion in this list is a beacon of hope and a testament to what fashion should and could be. Got any eco-friendly fashion tips? Share them in the comments below!  #Fashiontech #sustainablefashion #futureoffashion #ethicalfashion #slowfashion #Sustainablefashionleaders

Daniel is a passionate entrepreneur, driven by his dream of launching a brand that would revolutionize the eco-friendly fashion industry. He had everything planned the concept, the designs, and even the perfect name: "EcoEdge." He imagined people flocking to buy his eco-conscious clothing line, but when he launched, the reality was quite different. Excitement filled Daniel's veins as he clicked "publish" on his website, announced the launch on social media, and sent out emails to a list of interested subscribers. But as the days went by, sales remained painfully slow. One evening, frustrated and confused, Daniel decided to reach out to his early customers for feedback.The feedbacks he got was disheartening. That was when Daniel realized where he had gone wrong. His brand, "EcoEdge," had missed the mark not because his products weren’t good, but because his messaging wasn’t clear. He had been trying to balance two identities: sustainability and edgy fashion, but in doing so, he diluted his message. His audience didn’t know what his brand represented, so they couldn’t connect with it. Determined not to give up, Daniel decided to overhaul his approach. He spent time diving into market research and customer feedback, trying to understand what people wanted from an eco-friendly fashion brand. He realized that most of his target audience valued simplicity and authenticity more than edgy aesthetics. They wanted a brand that focused on sustainability, without the distraction of trying to be too “cool.” With this new clarity, Daniel rebranded his business. He changed the name from "EcoEdge" to "PureThreads," reflecting a simpler, more honest approach to sustainable fashion. He also revamped his website and social media channels to focus on transparency — showing the eco-friendly production process, the ethical sourcing of materials, and why his brand truly made a difference in the world. His new tagline became, "Fashion that leaves no trace." The changes paid off. Slowly but surely, Daniel began to see a shift. His rebranding struck a chord with customers who were looking for authenticity in their fashion choices. They appreciated the simplicity of his new brand and felt more connected to his cause. The name “PureThreads” resonated with people in a way that “EcoEdge” never had. Sales started to pick up. Influencers in the sustainability space began to share his brand, and customer reviews were glowing. Daniel’s journey taught him a crucial lesson: even if your brand misses the mark initially, it’s not the end. It’s an opportunity to listen, adapt, and evolve. Missing the mark doesn’t mean failure; it means there’s room for growth. For Daniel, it was about learning that clarity and focus in branding matter just as much as having a great product. It’s easy to get caught up in trying to stand out, but if your audience doesn’t understand what your brand truly represents, they won’t connect with it.

It’s Monday Again! As a fashion designer, I have some content creation tips that can help you create amazing content that will take your brand to new heights Showcase Cultural Fusion: Incorporate traditional Nigerian fabrics and motifs into your designs. Create content that celebrates the rich cultural diversity, like showcasing outfits inspired by different ethnic groups or traditional ceremonies. Behind-the-Scenes Stories: Share the process of creating your designs. Take your audience behind the scenes to your workshop, introduce your team, and give insights into the craftsmanship involved. This personal touch can create a stronger connection with your audience. Collaborate with influencers: Partner with influencers who align with your brand. This can help you tap into their audience and reach a wider demographic. For example, collaborate with influencers who are known for promoting African fashion or have a strong following within your locality. Highlight Sustainable Practices: Given the growing interest in sustainable fashion, showcase your commitment to eco-friendly practices. Share stories about sourcing materials locally, using ethical production methods, or even upcycling fabrics, Adejoke Lasisi comes to mind here. This not only appeals to conscious consumers but also aligns with global fashion trends. Seasonal Collections Inspired by Nigerian Elements: Create collections inspired by Nigerian seasons, festivals, or even the vibrant street fashion scene. For example, design outfits that capture the spirit of festivals like the Calabar Carnival or outfits suitable for the harmattan season. Engage with Your Audience: Encourage user-generated content by running contests or challenges. Ask your followers to share photos of how they style your designs or their favorite traditional accessories. This not only boosts engagement but also provides authentic testimonials for your brand. Educational Content: Share your knowledge about fashion, fabrics, and styling tips. Create content explaining the significance of different traditional attires, offering fashion advice for various body types, or even demonstrating how to care for and maintain your designs. Interactive Virtual Events: Organize virtual fashion shows or design workshops that people can join online. This allows you to connect with a global audience and showcase your creations in a dynamic and interactive way. Unleash the full potential of your fashion business with "200 Content Ideas for Fashion Business"! Buy it now https://selar.co/njy8 Regardless of what you choose to do, authenticity and having a personal connection with your audience are key. Tailor these tips to your brand's unique identity and consistently engage with your audience to build a loyal following. Succeed! 
 Jide Bamidele Certified e-Campaign and Digital Marketing/Social Media Expert WhatsApp: +234-806-657-7293 https://lnkd.in/dEuw8y8F  Twitter: @jidespark | Instagram: @jidespark

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐖𝐚𝐫𝐝𝐫𝐨𝐛𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠! 🌏👚 🌟 It's absolutely thrilling to witness a global surge in sustainability, and I'm beyond excited about the latest initiative in fashion: Digital Wardrobe Tracking! This isn't just a fleeting trend; it's a potent movement propelling us towards a more sustainable and mindful world. 🔍 Individuals across the globe are now adopting digital methods to track their clothing usage, creating waves in the fashion industry. This approach goes beyond mere trendiness; it represents a deep-seated commitment to environmental responsibility and intelligent consumption. 📱 Leading this innovative trend are apps like Whering, which have seen a staggering 34% increase in user uploads. Just imagine: your entire wardrobe accessible at your fingertips, giving you insights into how frequently each item is worn. This is where cutting-edge technology meets eco-conscious living! 📈 On TikTok, the "75-day hard style challenge" is making a significant impact, amassing over 390,000 views. This challenge encourages participants to document their daily outfits without purchasing new items, fostering a more thoughtful and sustainable fashion ethos. 💚 As someone deeply passionate about this movement, I see digital wardrobe tracking as more than a mere trend. It's a lifestyle shift, focusing on making informed decisions, minimizing our environmental footprint, and most importantly, redefining the joy of fashion in a more fulfilling, sustainable manner. #EmerceConsulting #SustainableFashion #DigitalInnovation #EcoFriendlyLifestyle #FashionTech #MindfulLiving #TrendToLifestyle #EcommerceTrends ✨

The first newsletter of the Post Growth Fashion Agency is out! There are three key points on the agenda: (THE FULL VERSION IS HERE: https://lnkd.in/eiWRyZxK) 1 - introducing the agency and its different powers www.postgrowthfashion.com 2 - introducing Post Growth (?) Fashion Futures: From Research To Action, a series of webinars with Top Research Voices in sustainable fashion / check the post for the upcoming sessions with Prof. Kirsi Niinimaki and Prof. ingun klepp and the wonderful Tone Skårdal Tobiasson 3 - introducing Post Growth Fashion community Let me dwell on this last point for a second. Since I was a teenager, I dreamed of being part of a cool intellectual circle. I loved history, and my favorite stories were about intellectual communities, groups, than united around different interests. It could have been philosophy, poetry or writing circles, art and painting groups, music (of course), politics or economics. These groups would discuss and push forward new ways of thinking or doing in their respective areas and some of these groups really left a mark in history. For example, “Magnificent Rebels”, a book by a historian Andrea Wulf, tells a story of an intellectuals’ circle that formed the German romantic movement in Germany. My favorite Pre-Rafaelite Brotherhood in the second half of the nineteenth century revolutionized art and bridged it with craft. My dream is to bring together different people and visions and ideas to push fashion conversations beyond its (stagnating) status quo. I would love to have interesting discussions about how the future of fashion could look like if we move beyond growth-driven economies and societies. Degrowth/ post-growth conversations are taking different shapes but I am a firm believer that one of the best ways to advance them is to apply general principles and ideas to specific contexts. Why not try to see how we can move fashion away from the growth-oriented model? Not waiting for someone to come and fix things for us but taking matters into our own hands? What will we need? What kind of support? What kind of policies? Join the Post Growth Fashion community by signing up as a paid subscriber to my substack and at a modest price of 6,- Euros per month, you will get access to: - all of the paid posts by myself - and we contributions by invitation (stay tuned!) - all of the recordings of the Research-To-Action webinars and their transcripts - bi-weekly threads / conversations around difficult questions of moving fashion forward, where you can share your opinion, ask questions and otherwise engage with your peers - bi-monthly open fora events, held online, during which we will discuss topics and posts published in the past months, in an intellectual circle atmosphere I hope to see you at the webinar tomorrow and as part of the Post Growth Fashion community soon!