Good On You

🎉 BIG NEWS 🎉 We’ve launched into beauty, building upon Good On You’s decade-long expertise and trusted sustainability ratings system for fashion. This sees Good On You scale up industry-focused solutions for retailers, tech platforms, and commercial real-estate, upgrading our suite of enterprise tools to help your businesses assess the sustainability performance of brand portfolios and credibly engage consumers. Our ratings dashboard will now include 230+ beauty brands in addition to the 6,000+ fashion brands we’ve rated, with more brands added each week. Moreover, our ratings API will allow you to integrate the data into internal systems and create engaging consumer-facing experiences. Good Measures, a sustainability tool for brands, will also be updated, to help both fashion and beauty brands understand their rating, with tailored guidance on how to improve. “Since 2015, we’ve helped millions of people worldwide make better choices on our channels and through our retail partnerships,” says Sandra Capponi, co-founder. “Our ratings have helped retailers like FARFETCH, Klarna, Microsoft, and Unibail-Rodamco-Westfield-Rodamco Westfield track performance and engage consumers.” The Good On You team has spent the past year consulting with experts and building the new beauty methodology, which covers haircare, makeup, and skincare brands. Thanks to proprietary tech that powers our existing ratings system for fashion, this behind-the-scenes infrastructure enabled us to quickly and effectively scale beauty ratings. “We’re excited to help even more retail businesses take action on sustainability and convert conscious shoppers,” Sandra adds. Swipe to learn about our new beauty ratings system and industry tools, then find out how your business can get involved here → https://lnkd.in/egMPcYpc

Why is transparency important in beauty? Because it helps consumers understand the impact that brands and businesses are making on people, the planet, and animals—and this informs the choices that they make 🔎 As Financial Times explored earlier this month in a story by Kati Chitrakorn, Good On You is offering a solution by expanding into beauty ratings, to further support consumer choice and greater information on how businesses impact the world. Read the story now—which was featured in print too—which includes comments from our co-founder Sandra Capponi, Cara Smyth of Accenture, and more → https://lnkd.in/e7p6Fi6q If you’re wondering how you can better meet the needs of conscious consumers and how to reach your climate goals, we can help: learn about our partnerships in beauty, fashion, and beyond here → https://lnkd.in/eaj-pduf

Halloween is one of the spookiest days of the year—but what’s scarier is how unsustainable brands trick you into harming people, the planet, and animals 😱 Here are a few ways that fashion and beauty brands do it… 👹 Placing the burden of waste on consumers, as exemplified by only 2% of beauty brands featuring products that minimise packaging 👹 Insufficient emissions reductions, considering only 5% of brands that purchase carbon offsets have actually implemented initiatives to reduce emissions in raw material reduction 👹 Ripping off Indigenous culture, small artists, businesses, and more sustainable brands for profit 👹 Lacking transparency in any stage of production, with only 4% of beauty brands rated publishing complete supplier lists 👹 Under paying garment workers, as 86% of the world’s most profitable fashion brands either don’t disclose anything about living wages or are confirmed to not pay living wages 👹 Upholding colonialist and patriarchal structures that take advantage of local communities and non-renewable resources 👹 Using animals as “workers”, an example being that 67% of rated beauty brands cannot confirm if monkey labour occurs in their supply chain Don’t fall for these tricks, by always ensuring that you understand how a brand operates, seeking out transparency in your purchases 👻 Better yet, be on the lookout for treats, more sustainable alternatives to the fashion and beauty model like limited production runs, circular and vegan practices, and other inclusive, considerate approaches 🧡 🍬 What are your favourite sustainable fashion and beauty treats? Share in the comments—and be safe out there 👀

Since starting in 1995 in the UK, Lush has positioned itself as a novel soaps and beauty brand 🧼 With bath bombs and fragrances that frequently catch the attention of social media users, along with collabs with the biggest brands in the world, one has to wonder: is Lush really doing the work regarding sustainability? 🤔 Swipe to learn about the brand’s rating and see if its sustainability claims pass the sniff test. Then visit the link to see our brand ratings help consumers and businesses alike make more informed choices 📑→ https://lnkd.in/e6BYRJp6

Kristian Hardiman, our Head of Ratings, shares a bit of the process and challenges that went into developing the beauty ratings system. There are some great insights into the challenges that the beauty industry will face as in pursuit of greater sustainability and transparency 💚

The 2024 Textile Exchange conference starts today! Good On You co-founder Gordon Renouf will be in attendance and would love to meet with potential partners in the greater Los Angeles area 💚

"I have an obsession with vintage jeans," Jenna Lyons recently shared with Harper's Bazaar—and it's a sentiment that more people in fashion should champion 👖 In her conversation with the magazine, the former J.Crew creative director and Real Housewives star shared her tips for looking at vintage jeans and why vintage jeans are more appealing. This gets at something we all know well: vintage clothing isn't just cooler looking but better for people, the planet, and animals as it diverts waste and prevents further consumption 💙 Swipe to learn more about why vintage clothing is so important to a more sustainable approach to fashion, so long as one isn't overconsuming or wasting these wears. Learn more about vintage clothing and sustainabilty here 🪡→ https://lnkd.in/ezUPf785

When it comes to beauty brands and sustainability, there’s a lot that one has to pay attention to. What are in the ingredients? How much water is needed to use this? Is it refillable? What about the packaging? All important things to consider 🧼 Share what matters most to you when looking for more sustainable beauty products in this week’s poll. And if you’re a brand or business hoping to work more sustainably, Good On You can help: learn about our partnerships now → https://lnkd.in/eDcf2jd4

Since rating 239 beauty brands, we’ve noticed a few key findings about the industry 👀 Data Product Manager Luis Rodriguez de Cespedes (he/him) looked through the numbers alongside editor-at-large JD Shadel to identify trends and bigger picture items of interest for the industry to be aware of. Here’s what he found 🔍 “It’s clear that whichever way you do the math, the beauty industry is disclosing even less than fashion,” Luis explained. “In many cases, brands may not even know where the thousands of ingredients in their products are sourced from.” “Be it palm oil linked to deforestation, mica with high risk of child labour, or squalene sourced from deep sea shark liver, the risk of impacts on people, planet, and animals are simply too large to give your favorite sunscreen the benefit of the doubt.” Luis believes there is a small sliver of a silver lining though. “This makes the few brands that are doing the work even more impressive,” he says ❣️ Are you a business or brand working in haircare, makeup, skincare, and other beauty spaces? We can help you discover the brands, or be one of the few, who are “doing the work,” as Luis says: learn more about Good On You’s trusted tools in reducing your impact → https://lnkd.in/eyYifJnS

The Victoria’s Secret fashion show returned last week, bringing with it a high-production runway that brought everyone from the Hadid sisters to LISA of BLACKPINK to the runway 👠 This was the brand’s first show in six years, and, while it was a welcome return for some, let’s not forget that the brand stopped doing shows after a backlash for its position on body positivity and transgender models 👀 If you zoom in further, you’ll find they really aren’t angels at all but that they treat the planet and people quite poorly 🚫 Might we suggest a few alternatives? Swipe to learn about Victoria’s Secret’s rating and more sustainable lingerie from brands like Araks, la fille d’O, and Luva Huva. Read the full here → https://lnkd.in/ekSxqEkr Are you a fashion beauty brand that needs help reaching your sustainability goals? We can help: learn about Good On You’s partnerships here → https://lnkd.in/eexXHuR7