Mtech Access’ Post

Join us on Thursday 11th January for this Global Whispers live webinar at 1.00pm(GMT)/2.00pm(CET)/8.00am(EST), where we will be exploring best practice commercialisation strategy for healthcare products launching in the US market. Register now at: https://lnkd.in/erpF4qUt Clare Foy (Director – Global Market Access, Mtech Access) will be speaking to Janice MacLennan (Pharma and Medtech Brand Strategist and Founder of NMBLR) about how Market Access, HEOR, and Commercialisation Leads in Pharma and Medtech can best support overarching product and brand strategy. Using the US market as our case study, we will explore: ➡️ Setting up your product for success ➡️ US commercialisation routes for Pharma and Medtech ➡️ The relationship between brand strategy and market access ➡️ What Pharma can learn from Medtech’s approach to commercialisation ➡️ What Medtech innovators can learn from Pharma companies’ approach to launch Learn more about this webinar at: https://lnkd.in/e6jpApeH If you can't attend live, register nonetheless and we'll send you a link to the recording. #MarketAccess #brandstrategy #Pharma #Medtech #MedicalDevice #USA #launch #commercialisation