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In the latest episode of Multifamily Chronicles, we had the pleasure of hosting Lorena Fikes, who shared her remarkable professional journey and offered valuable insights into the multifamily industry. Here are the key takeaways from the podcast: *Treat Everyone Equally >Core Principle: Treat all team members, from the CEO to maintenance staff, with equal respect. >Impact: Recognizing the significant value of every role fosters a positive and collaborative work environment. *Professional Journey >Background: Lorena started in property management at Essex, experiencing the 2013 BRE merger. >Tech Transition: Spent five years in the tech industry. >Current Role: Leads the Innovation Council at Multifamily Leadership, connecting executives to discuss technology and AI advancements. *Innovation Council >Focus: Technology, AI, and industry advancements. >Benefits: Provides an open forum for executives to share experiences, overcome challenges, and grow their businesses. *Industry Challenges >Centralization: Finding ways to centralize operations effectively. >AI Utilization: Leveraging AI to improve efficiency and save costs. Technology Management: Streamlining technology stacks to avoid redundancy and complexity. *Marketing and Maintenance Integration >Importance: Maintenance teams play a crucial role in shaping the company’s reputation. >Strategy: Integrate maintenance teams into marketing plans to enhance customer experience and retention. *AI and Technology >Perspective: AI should enhance efficiency, not replace jobs. >Application: Automate processes and improve decision-making for better operational outcomes. The full podcast is in the link in the comments below.

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