Mural’s Post

Exciting news in Common Room's Uncommon community: I'm elated to welcome Joel Primack to the team as a fractional Community Lead & Social Strategist 🎉 Joel is an experienced community and GTM professional that many of you know and love here on LinkedIn, and, more importantly, he's a thoughtful, consistent, and trusted contributor in our Uncommon community. Joel’s work will help us continue to build the most effective ways for Community, DevRel, and GTM leaders to work together and drive business impact—from both a strategy perspective and a product perspective. As part of his role, you’ll see Uncommon hosting more consistent community+GTM learning events, amplifying more conversations and content from community, DevRel, and GTM leaders, and making sure that we’re creating a welcoming space of valuable exchange that leads to positive personal, community, and business outcomes. In Uncommon, our goal is to deliver value, share value, create value, and make it easy for leaders to show their value to their businesses. With that goal in mind, I’m so excited to officially welcome Joel so we can continue to build toward that vision with everyone in the community together. Not in Uncommon yet but keen to join? We eagerly await you: https://lnkd.in/gcuewrcv 🎉

Great session from great leaders. Worth listening to the recording if you are part of a CEO-CFO relationship and want to make it even better.

This weekend, I was featured in a newsletter as an expert GTM Fractional by Jared Robin, a true revolutionary and the founder of a 40K community, Rev Genius. Mark my words: A movement is currently in the making! You might assume this isn’t relevant, but let me tell you why I KNOW it is. Gen-Z forged The Gig Economy to attain the balance and flexibility they desired. As for Millennials, we value that, but money still matters. Yes, I said it. As a result of the pandemic, our incomes were now placed in mass jeopardy. Silent quitting and loud layoffs plagued our daily lives and those we care about. The opportunity to become a Collaborator (Fractional) paves the way to allow corporate professionals to embrace side-hustles. As you know, Millennials have always been about the hustle. The Collab isn’t just a newsletter... it’s a community aiming to bridge the gap between Founders & Fractionals for collaboration. I encourage you to think outside of your 9-5 and consider what it would mean to be a Collaborator (Fractional) also. I believe this is where the market is shifting as FTE roles are getting increasingly more costly. Jump on this movement now, or think about it at least. In my Subway voice, "Thanks Jared" for creating this community. Join this growing community to tap in 👉 jaredrobin.com/subscribe

If you’ve seen Southbound in your feed, it’s likely you’ve seen it talked about from a number of points of view: 🍑 RPers with ties to the southeast 🍑 Company leadership talking about the future of GTM 🍑 Brand accounts of sponsors doing their thing 🍑 Speakers sharing why they were passionate about bringing a SaaS growth summit to Atlanta (What’s that, you haven’t grabbed your free ticket yet? Get it here: https://lnkd.in/eesDnbgh) Here’s the thing: when you prioritize employee generated content and leadership personal branding, you end up with a variety of distribution channels for driving event registrations! If you’re a B2B company that hasn’t prioritized employee branding yet, there is absolutely still time to start. Comment below and let me know - what’s holding you back? Ps…shoutout to Mutiny for my “Get in loser, we’re building pipeline!” tee shirt… loved celebrating your Mean Girls themed launch earlier this year! 🫶

Tomorrow, 9 AM PST we'll sit down with Deel's head of expansion - Matt Monette on Ep 1 of Behind Revenue Lines. Matt will get into: 📈 Channels for revenue growth: Inbound vs. outbound vs. expansion 🗺 New geos: Go-to-market mechanisms for unlocking new geos 🚦 Signals: Informing upsell/team expansion ✨ GTM nudges: Sequence of sales & marketing touches that drive conversions & expansions ⚙ Tooling: Sales and marketing workbenches & workflows at Deel... ... and your hottest questions 🔥 Haven't registered yet? Save your seat with the link in comments 👇 #expansion #sales #webinar

What are the 5 keys to a successful GTM? 🤔 1- Know your target customer extremely well. 2- Keep your value proposition short and clear. 3- Target a small region first before expanding. 4- Talk to as many potential customers before launching. 5- Pivot Pivot Pivot until you get PMF. Thanks for the chat today Yaroslav Shakula Artak Seyranyan yard[hub]. I hope founders got a few nuggets to expedite their GTM and Fundraise. For others founders with questions on GTM or Fundraise strategy, send me DM or follow me on X brent_fulfer.

This is gonna be EPIC… I’m speaking at a high-impact summit for 100 top Agency & Brand CEOs and Founders in Nashville, Sept 23-25. But here’s the real kicker… this isn’t your average snooze-fest conference. This one’s run by my good friend and business partner, Tom Shipley. Together, we’ve raised over $100 million—and Tom? He’s racked up over $2 billion in sales. Yeah, the guy is a total beast. Tom, his all-star crew, and I are pulling back the curtain on our acquisition playbook and scaling secrets, sharing the exact strategies we used to dominate… So, if you’re ready to finally scale, acquire, and exit like a pro, you need to be at DealCon. 3 days. High energy. Total game-changer. 🚀 Let’s make this happen. Click here to join me and start playing at a whole new level. P.S. I may have a few extra tickets... a $2,500 value. Ping me in the comments if you're interested!

It’s time to talk about the future of sales and marketing in homebuilding. This week I had the incredible opportunity to dive deep into this topic with two of the brightest minds in the biz: sales guru Jeff Shore and my newfound bestie Ronda Conger of CBH Homes. We took the stage at the #Builder100 Leadership Summit to tackle the future of sales offices and CX and let me tell you—it was a conversation for the ages. 🎙️💥 The truth is, the potential to create a more consistent, memorable, and immersive customer experience in our industry is nothing short of PROFOUND. Especially when you consider how consumer experiences in several industries have nose-dived since COVID. But creating a good customer experience, with or without technology, is never easy. It requires a great deal of understanding and empathy. That's why I was so thrilled to have Jeff and Ronda on stage with me bringing their unique perspectives and hard-won insights to the table. Together, we dove into the nitty-gritty of what it means to be a sales professional in 2024 and beyond. We talked about the emergence of technology and new platforms, and how they're reshaping the way we interact with customers. But what I found even more interesting was the conversation around the changing preferences and expectations of today's homebuyers, and what it takes to meet them where they are. 📱🔍 45 minutes was barely enough time to scratch the surface. I could have easily spent hours geeking out over the nuances of creating a truly exceptional experience in our industry. Luckily, we can continue the convo here on LinkedIn. Speaking of good experiences, I have to give a huge shout out to the incredible Mollie Carmichael for her exceptional moderating skills. Mollie, you kept us on track and on point, and I can't thank you enough. 🙏✨ And to the amazing team at Zonda—thank you for the invitation and the opportunity to be part of such an important conversation. Your commitment to pushing our industry forward is desperately needed and inspiring. #HomebuildingRevolution #SalesOfficeOfTheFuture #CustomerExperienceObsessed

🚀A great few days earlier this week working with colleagues on how we grow our business in Memorials. A fantastic example of collaboration and team energy into helping better our business It’s great to see L&D being brought into the fold at the early stages, moving away from being just order takers, and instead being collaborative partners to make meaningful change! #teams #strategy #growth #customers

I’ve talked before about the reality of building a business from scratch. But for founders who take an active role in running their ventures, the hard grind never ends — and nor do the difficult decisions. Alongside my fellow co-founder and Adverity’s CTO Martin Brunthaler, I’ve been able to play a part in actively steering the company’s development and growth, while ensuring we stay true to our purpose of giving marketers the means to achieve data-based success. Taking the hands-on route, however, has presented an ongoing struggle over the past nine years. With daily operations absorbing so much of time and attention, it’s been difficult to define how much I should be working inside the business, versus working ‘on’ it. Following some deep consideration, I have come to the clear conclusion that there is a greater need for focus. Resetting this balance will mean making a big change. To give me more space for strategic work, the talented Harriet Durnford-Smith is stepping up to become Adverity’s COO. Since joining us in 2019, Harriet has consistently demonstrated her exceptional abilities in tackling complex problems, turning strategy into action, and harnessing maximum value from data, among many others. She is perfectly equipped to take the wheel on operational alignment, executing business goals, and managing our workforce effectively.  In the meantime, I will focus on pushing the next strategic chapter of Adverity forward. #focus #strategicleadership #operationalefficiency