MurphyCobb’s Post

"Brands not only have the POWER but the RESPONSIBILITY to change the world" 🔥 🔥 🔥 Such powerful words from Úrsula Mejía Melgar on why brand should connect with consumers on a deeper level than simply product benefits. It was a truly insightful conversation with Ursula on the MCA Prodcast. Listen for free: https://buff.ly/3O3iqhu #advertising #brands #campaigns #responsibility #connection

Here is an exciting lesson on creating personalized experiences that'll make your #brand unforgettable! Remember that awesome campaign where you could order a pizza and receive it delivered on a horse? 🐴🍕 Yeah, that's right! Unique and personalized experiences like this make clients feel special and valued. "Just like having your name on a bottle, these touches make your brand relatable and memorable. So think outside the box, and let your creativity run wild!" - Faisal Pyepar, BscTEL, OOH. What unique, personalized experience can you come up with for your next campaign? Youtube link https://lnkd.in/dRqe9jkq Comment below!👇 #Agileleaders #linkedinleaders

Part 4 (Conclusion): The Super Bowl Ad Bonanza: Maximizing ROI in the World's Biggest Advertising Stage 🏈💡 **What Advertisers Predicted about Super Bowl LVIII's and the Record-Shattering Viewership** #SuperBowl LVIII wasn't just a football spectacle; it was a marketing masterclass showcasing the power of strategic advertising to a record-breaking audience of over 123.7 million across platforms. With a hefty price tag of $7 million for a 30-second spot, brands from all corners leaped at the opportunity, aiming for unparalleled visibility and engagement. One standout story is Kanye West's minimalist #Yeezy ad, which spectacularly turned simplicity into sales, netting an astonishing $19 million post-game. This feat underscores not just the immediate financial gains but the deeper impact of Super Bowl ads on long-term brand perception, customer loyalty, and market penetration. 🔍 The lesson? Super Bowl advertising, while a significant upfront cost, offers a unique platform for brands to weave memorable narratives that resonate well beyond the game, paving the way for sustained growth and brand affinity. #SuperBowlAds #MarketingStrategy #BrandBuilding #ROI #YeezySuccess #AdvertisingInsights #SuperBowlLVIII #BrandExposure #CreativeAdvertising  

🏈 Super Bowl LVIII is coming up so we took a quick poll of our online community to find out their game-watching plans. With 66% of these everyday shoppers planning on celebrating (in some capacity) with friends and loved ones, we can’t help but think about all of the authentic brand awareness opportunities outside of commercials! The game is approaching, but we are nimble and ready for action. Could a quick-turn campaign score your brand the winning goal? We think so too! 👉 https://bit.ly/SoapboxRFP #soapboxinfluence #cheerstostorytelling #influencermarketing #influencermarketingagency #superbowl #brandawareness

There’s NO product that appeals to EVERYONE. We were raised with an idea, that good #marketing is mass advertising and brand awareness. Like Coca Cola, or those laundry detergent #ads you see on television. Sure, if you have hundreds of millions in $$$ , go for it. But if you want your marketing to make the "biggest" impact possible with just a few thousand bucks a month, take a look at this. 1. You make sure the people you talk to are people you "actually" wanna talk to.....people who’d buy your product. 2. You need to get a sense of who are they, how do they act, how do they talk. 3. You need to talk to the right #audience, keep it laser focused, to cut through the clutter. The more concise you get, the better. Your #ad results will show this as you go along Talk soon ----- P.S. If you want me to take a look at your ads and see what I could do for your business, send me a message!

It's very important to be mindful of potential pitfalls. From limited creative control to brand compliance concerns, and make sure your brand's message resonates authentically with your audience. Here are some of the differences: #brandstrategy #ugc #contentcreation #paidsocial #cmo #brandstrategy

Did you know that the Pepsi logo is designed to convey a sense of refreshment and excitement? 🤔✨ Next time you grab a Pepsi, remember—there’s a story behind every sip! #pepsi #logostory #ads #marketing #marketingcampaigns #creativity #agency #advertisingagency #creatives #creativity #greatcampaigns

Almost every Super Bowl ad last night had at least one celebrity. While it's fun for consumers to see their favorite actors/singers, I really think we need to get past leveraging that approach as the sole way of achieving recall. Loved re-reading our RetailWire article on this to see which predictions came true. #superbowl #superbowlads #advertising #retail

In this video I talked about how Coca-Cola’s “Share a Coke” campaign had boosted sales by 11% and reached 1.25 million more teens. Personalized bottles and the hashtag #ShareaCoke made teens feel special and encouraged them to share their experiences online. The result? Massive engagement and increased sales. Storytelling and personalization drove these remarkable results. Make your brand’s story personal and see the impact. “Marketing is about the stories you tell.” -Seth Godin. Follow me for more marketing strategies and case studies! #Marketing #Storytelling #CocaCola #Branding #MarketingStrategy #Personalization #CaseStudy #digitalmarketing #Marketingstrategy

I remember the first time I worked with an ad manager to drive sales on an ecommerce website ( themarketfoodshop.com) ; he did 3 things that changed the game - 1. He sampled about 3 different audiences . 2. He studied how these 3 audiences were behaving on the website . 3. Based on these behaviors, he asked us to make certain changes on the website..... Once these changes were made, sales went up by over 100% . If there's a good product you are trying to sell on your ecommerce website , look for a good ad manager and try out consumer sampling , if it is done right, you should see results. #smeseries #businessfix #ecommerce #businessprocesses