The Mussel Club’s Post

Elevating Events: Shooting events can be a wild challenge. I see many event recaps that collapse into very basic shots and edit choices. Understanding how to elevate the event to suit your client's needs is key to success. Understanding what they want to get out of your video should be your number one priority. Below is my event recap of PAX East 2024. Take a look at how I grab the audience and make you "want to go to there". Example of this below:

Happy Friday! We can't believe it's been 2 weeks since the #AACConference! As we continue to reminisce all of the great moments, we can't help but ask — who was your favourite speaker (or panel)? Comment below! (Photo of Shaesta Waiz by Maria Leslie) #Speakers #Panels #AAC #AlbertaAviationCouncil #AviationIndustry

Want to help speed up your SOC and IT teams by offloading repetitive work? Drive faster and better outcomes that reduce your overall cyber risk and drive real business outcomes? AND get the coolest merch with lasers, chainsaws and skeletons? Well, you know the drill 👇 !!!

Can't wait to see everyone at #himss2024. Looking forward to seeing many familiar faces and networking with new ones. Click on the link below to setup a quick chat with HMG!

Loving the new Five9 advert series with Max Homa! Take a look, what do you think of the first one? #CX #customercx #five9joy #thenewCX #genaiCX

▶️ Watch this reel https://lnkd.in/eQsvrgH5

If you do not want to listen to the entire video, skip ahead and start roughly at the 17.5 minute point. https://lnkd.in/gFkzjSC5

Finding available venues is a constant balancing act that involves multiple factors. Here’s a peek into that process.

Come learn about the lastest software and tooling

As difficult as it is to watch, due to the lives lost, it's important that we learn. This is such a powerful video as it relates to fire spread and propagation. This is not and will not be relegated to large urban areas with high rise complexes. It's another example of what our world is experiencing where we see radiated heat, and embers travel down range from the original fire causing it to spread. In this case the fuel feeding the fire are structures, versus vegetation. Although urban here, the world has built into the wildland urban interface (WUI) where we see a collision of vegetation and structure fires that propigate eachother, driven by wind. When we watch this video closely we can see embers falling, and moving laterally left to right. This is how so many communities like Paradise, Greenville, Lahaina, Marshall, Quilpué, Limache, and Villa Alemana are lost. In this era, its never been more important for communities to be firewise. Resilience is now the name of the game. This must include using science to our benefit. There are now EPA accredited products that can be applied to lumber that will make it class A Fire resistant. There is a cost, and unfortunately #industry knows this. For those who know, there are millions of square feet of mass timber structures that have been treated using Mighty Fire Breaker, MFB-31-CITROTECH. Would that have made a difference here? I would suspect yes, however windows were open, fabric was flapping in the breeze, and as we watch, there were a lot of room and contents being burned as a result of embers and radiated heat. Treated would would not have ignited. #buildingcodes and #architecturalengineering standards need to be improved and mandated, or we will build on the cheap, and continue this vicious circle.