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"My Prime Day was a disaster 😭" -- this is every Amazon sellers' worst nightmare. Want to flip the script and make it your best-selling sales even? Here's how! At this point, it's all about your preparation. Here is your Prime Day PPC prep checklist: 🌟 Start PPC Early: Kick off Amazon PPC advertising at least 2 weeks before Prime Day. Capture shoppers’ attention early, with 75% likely to buy products they've discovered in the lead-up. 🔎 Review and Choose Wisely: Analyze your historical data to select products that shine during Prime Day—think bestsellers, well-rated items, and those with special deals. 🔀 Diversify PPC Campaign Types: Utilize both Sponsored Products and Sponsored Brands campaigns for maximum visibility. ☂ Defend Your Brand: Bid on your own brand keywords to protect your turf from competitors. 💰 Budget Smart: Increase your daily advertising budget significantly 2 weeks prior and during Prime Day to amplify visibility. 📦 Stock Up: Ensure ample inventory and consider Amazon FBM as a backup for fulfillment. 📝 Optimize Listings: Revamp your product titles, descriptions, images, and ensure they're mobile-friendly for an unbeatable shopping experience. 🤔 Why This Matters: ▪ Be Seen: Early advertising means your products become familiar to potential buyers, optimizing your spend. ▪ Strategic Choices: Focusing on high-performing products maximizes your sales potential and the "brand halo effect" post-Prime Day. ▪ Visibility Plus: Comprehensive campaigns and increased budgets boost your chances of winning prime real estate on shoppers' screens. ▪ No Stockouts: Having a robust stock and backup fulfillment plans keeps the sales flowing without interruption. ▪ Listing Perfection: Polished listings attract more eyes, especially the mobile shoppers who are a serious player on the market. #Amazon #PrimeDay isn't just any day; it's an opportunity to leap ahead in sales, visibility, and brand strength. Gear up and make your Prime Day 2024 a record-breaker! 🚀 Do you have your own Prime Day secret sauce? Let us know in the comments.

🚀 Exciting Times Ahead: Prime Day is Almost Here! 🚀 As an Amazon PPC Specialist, I know how critical this event is for sellers and brands alike. Prime Day is not just another sale; it's a golden opportunity to boost visibility, drive sales, and build lasting customer relationships. Here's what I'm focusing on to make this Prime Day a success: 📈 Optimized Campaigns: Fine-tuning PPC campaigns to ensure they are laser-focused on high converting keywords and competitive bids. 🔍 Data-Driven Insights: Leveraging data to understand trends, customer behavior, and competitor strategies to stay ahead of the curve. 🛠️ Enhanced Listings: Ensuring product listings are fully optimized with compelling titles, bullet points, and high-quality images to maximize click-through rates. 💡 Strategic Budget Allocation: Allocating budgets strategically to ensure maximum ROI during the high traffic period of Prime Day. 📊 Real-Time Adjustments: Monitoring performance closely and making real time adjustments to campaigns to capitalize on emerging opportunities. Prime Day is a marathon, not a sprint. Preparation and agility are key to making the most of this unique event. To all my fellow Amazon sellers and marketers, let's make this Prime Day the best one yet! 💪 #AmazonPPC #PrimeDay #Ecommerce #DigitalMarketing #PPC #AmazonAdvertising #OnlineRetail #MarketingStrategy #AmazonPrimeDay

𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝟭𝟬𝟬% 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲𝘀𝗲 𝗞𝗲𝘆 𝗧𝗶𝗽𝘀 To maximize your sales this Prime Day, follow these steps: 𝟏) Apply a minimum 20% Prime Exclusive Discount on your products to attract deal-seeking shoppers. Then, download the PPC bulk sheet for the last 30 days. This will allow you to easily revert changes once Prime Day ends. 𝟐) Next, focus on campaigns that have a high conversion rate. Increase your budget on these, and make sure you’re targeting high-volume keywords. Adjust your bids to the Prime Day recommendations to boost your visibility. 𝟑) Monitor Keywords in real time using incognito mode. Search for the keywords you're running in your campaigns to check their placements. If they aren’t showing in your desired spot, increase the bids. For underperforming keywords, lower the bid or reduce the campaign budget to ensure maximum traffic on your top keywords. 𝟒) After Prime Day, Analyze your bids and revert them to their pre-Prime Day settings. 𝟓) Once Prime Day ends, review your campaign performance and revert your bids to their pre-Prime Day settings. If a campaign has a strong conversion rate, then increasing the budget by 50% to keep the momentum going. If you have any questions or need help with your campaigns, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁. #amazonppccampaign #amazontips #amazonppc #Amazon #AmazonPrimeDay

🚀 Our Amazon Prime Day Success Story! Hey everyone, I'm thrilled to share the amazing results we achieved this Amazon Prime Day for one of our brand's exclusive partnerships. As many of you know, Prime Day is one of the biggest opportunities to boost sales and reach new customers. Here's a quick breakdown of what we did and the fantastic outcomes we saw: STRATEGIC PRICE BALANCING 💰 We meticulously balanced our price points based on Amazon's 30-day pricing policy. This strategy ensured that our products were competitively priced, appealing to both new and returning customers. PPC BOOST FOR MAXIMUM VISIBILITY 📈 On July 16th and 17th, we ramped up our PPC campaigns with the specific intent of claiming the top spots on search results. Our goal was clear: Maximize Sales Booked on Top Of Search. And guess what? It paid off big time! THE RESULT: A 200% SALES BOOST! 🎉 Thanks to these targeted efforts, we saw an incredible 200% boost in our sales during Prime Day. This success is a testament to the power of strategic planning and precise execution in PPC campaigns. INCREDIBLE TEAM EFFORT 👏 In just three days, we pumped out 20,002 units with 18,087 orders, thanks to the amazing efforts of our team. Their dedication and hard work made this success possible. KEY TAKEAWAYS: - Price Strategy: Make sure your pricing is competitive and aligned with Amazon’s policies. - PPC Focus: Concentrate on high-intent days with increased PPC bids to dominate top search positions. - Prime Day Prep: Prepare well in advance to leverage the full potential of Prime Day. Feel free to reach out to us with any questions, and we are open for partnerships with brands. Let’s continue to share and learn from each other’s successes! Happy selling! 🚀 Regards, Yusef Khan Amazon PPC Manager #Amazon #ppccampaigns #PPCAdvertising #amazonprime Yusef khan

## Maximizing Success for Amazon Prime Day 2024: Key Strategies for Sellers Mark your calendars! Amazon Prime Day 2024 is set for July 16th and 17th, promising two days of unparalleled shopping excitement. This annual event offers an exceptional opportunity for sellers to boost their visibility and sales. Here are some of the latest updates and strategic tips to help you make the most out of Prime Day week: ### What's New for Prime Day 2024? 1. **Extended Prime Week**: In addition to the main event, Amazon is expanding its promotions to create a full week of deals, starting from July 13th. This means more opportunities to engage with customers early. 2. **Enhanced Advertising Tools**: Amazon has rolled out new features in its advertising suite, including advanced targeting options and real-time analytics. Utilize these tools to refine your ad campaigns and maximize ROI. 3. **Personalized Recommendations**: Leveraging AI, Amazon will now offer more personalized shopping experiences. Make sure your product listings are optimized with relevant keywords and high-quality images to benefit from this feature. ### Tips for Sellers to Drive Traffic and Sales 1. **Optimize Your Listings**: Ensure your product titles, descriptions, and images are optimized for search. Use relevant keywords and high-quality visuals to attract and convert potential buyers. 2. **Leverage Amazon Advertising**: Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads. Set a higher budget for Prime Week to ensure your products stay visible amid the increased competition. 3. **Promote Early**: Start your promotional activities well before Prime Day. Use social media, email marketing, and other channels to build anticipation and direct traffic to your Amazon listings. 4. **Offer Competitive Deals**: Attractive pricing is crucial. Analyze competitor pricing and consider offering exclusive discounts, bundles, or limited-time offers to entice shoppers. 5. **Stock Up and Prepare**: Ensure you have adequate inventory to meet the surge in demand. Utilize Fulfillment by Amazon (FBA) for efficient handling and delivery, ensuring a positive customer experience. 6. **Engage with Reviews**: Positive reviews can significantly impact purchasing decisions. Encourage satisfied customers to leave reviews and promptly address any negative feedback to maintain a good reputation. ### Final Thoughts Amazon Prime Day 2024 is not just an event; it's an opportunity to elevate your brand and achieve significant sales growth. By preparing in advance and leveraging the latest tools and strategies, you can maximize your success during this high-traffic period. Best of luck to all sellers—let's make this Prime Day the best one yet! --- Feel free to share your Prime Day preparations or any tips that have worked for you in the past in the comments below!

Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales:  ✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines   ✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline.   ✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day.   ✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly.   ✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront.   ✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic.   ✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day.   ✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens.  At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond.  #PrimeDay2024 #Ecommerce #AmazonPrimeDay

𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆 𝗦𝗮𝗹𝗲𝘀 𝗯𝘆 𝟭𝟬𝟬% 𝘄𝗶𝘁𝗵 𝗧𝗵𝗲𝘀𝗲 𝗞𝗲𝘆 𝗧𝗶𝗽𝘀 To maximize your sales this Prime Day, follow these steps: 𝟏) Apply a minimum 20% Prime Exclusive Discount on your products to attract deal-seeking shoppers. Then, download the PPC bulk sheet for the last 30 days. This will allow you to easily revert changes once Prime Day ends. 𝟐) Next, focus on campaigns that have a high conversion rate. Increase your budget on these, and make sure you’re targeting high-volume keywords. Adjust your bids to the Prime Day recommendations to boost your visibility. 𝟑) Monitor Keywords in real time using incognito mode. Search for the keywords you're running in your campaigns to check their placements. If they aren’t showing in your desired spot, increase the bids. For underperforming keywords, lower the bid or reduce the campaign budget to ensure maximum traffic on your top keywords. 𝟒) After Prime Day, Analyze your bids and revert them to their pre-Prime Day settings. 𝟓) Once Prime Day ends, review your campaign performance and revert your bids to their pre-Prime Day settings. If a campaign has a strong conversion rate, then increasing the budget by 50% to keep the momentum going. If you have any questions or need help with your campaigns, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁. #amazonppccampaign #amazontips #amazonppc #Amazon #AmazonPrimeDay

🚀 Our Amazon Prime Day Success Story! Hey everyone, I'm thrilled to share the amazing results we achieved this Amazon Prime Day for one of our brand's exclusive partnerships. As many of you know, Prime Day is one of the biggest opportunities to boost sales and reach new customers. Here's a quick breakdown of what we did and the fantastic outcomes we saw: STRATEGIC PRICE BALANCING 💰 We meticulously balanced our price points based on Amazon's 30-day pricing policy. This strategy ensured that our products were competitively priced, appealing to both new and returning customers. PPC BOOST FOR MAXIMUM VISIBILITY 📈 On July 16th and 17th, we ramped up our PPC campaigns with the specific intent of claiming the top spots on search results. Our goal was clear: Maximize Sales Booked on Top Of Search. And guess what? It paid off big time! THE RESULT: A 200% SALES BOOST! 🎉 Thanks to these targeted efforts, we saw an incredible 200% boost in our sales during Prime Day. This success is a testament to the power of strategic planning and precise execution in PPC campaigns. INCREDIBLE TEAM EFFORT 👏 In just three days, we pumped out 20,002 units with 18,087 orders, thanks to the amazing efforts of our team. Their dedication and hard work made this success possible. KEY TAKEAWAYS: - Price Strategy: Make sure your pricing is competitive and aligned with Amazon’s policies. - PPC Focus: Concentrate on high-intent days with increased PPC bids to dominate top search positions. - Prime Day Prep: Prepare well in advance to leverage the full potential of Prime Day. Feel free to reach out to us with any questions, and we are open for partnerships with brands. Let’s continue to share and learn from each other’s successes! Happy selling! 🚀 Regards, Yusef Khan Amazon PPC Manager #Amazon #ppccampaigns #PPCAdvertising #amazonprime

Is your business ready for Amazon Prime Day on July 16-17th? Here’s some last-minute tips to help your business make the most out of this huge online shopping event.   1️⃣ Manage your inventory Effective inventory management is key to Prime Day success, so make sure you have sufficient inventory to meet the increased demand, while keeping an eye on stock levels on the day to avoid running out. Depending on the size of your business, there are several inventory management softwares you can use for real-time tracking throughout the event. 2️⃣ Prepare your promotions Prime Day shoppers are looking for deals, so set your prices competitively to attract the right people and analyse against your competitors. Limited-time promotions such as Lightning Deals create a sense of urgency and can significantly boost your product’s visibility, especially during peak shopping hours. 3️⃣ Optimise your storefront and product pages Make sure your product titles are clear, concise, and keyword-focused to improve search visibility, and that images are high-quality to showcase your promotions well. All product information should be accurate, up to date, and consistent across your catalogue to allow customers to shop with ease. 4️⃣ Make the most of PPC Advertising To help advertisers gain impressions and sales during Prime Day, Amazon recently announced temporary updates to Sponsored Products dynamic bids for Prime Day to drive traffic and sales, allowing for an up-and-down increase by up to 100% for search and product page placements. When it comes to your overall strategy, organise your campaigns with relevant ad groups targeting your deal products or categories, and focus on high-traffic keywords to increase visibility. 5️⃣ Keep customers at the forefront To win potential customers over on Prime Day and beyond, plan ahead and assess any frequently asked questions you can prepare responses to in advance during the Prime Day rush. Set up automated replies for common queries to ensure prompt customer service and update your FAQ section to cover any potential questions. Is your business participating in Prime Day 2024? Let us know in the comments! 👇🏻 #primeday #primday2024 #amazon #ecommercetips

🚀 8 Actionable Tips for Amazon Prime Day Success 🚀 Prime Day is one of the biggest sales events of the year, and it's a golden opportunity for sellers to boost their revenue. Here are 8 actionable tips to help you make the most of it: 1) Proper Budget distribution - 70% towards SP Products, 8-9% Towards Sp Display & 20% SP brands (If you want to see a more detailed Breakdown then watch the complete video) 2) Liquidate & Rank with Deals ( Track Keyword Ranking specially during Sales) Deals are generally profit draining activity, so Utilize it for your benefit. 3) Dayparting - Generally Traffic fades away after few hours again comes back at the end , but you may spend higher with less conversion in Between hours (optimize on Hourly basis to get must out of your Ad Budget) 4) Focus on utilizing Comparison chart with ADD TO CART Button to sell Higher ASP products, or Multipacks 5) Brand Defense : Utilize Purchased product report , as it shows which products in your catalogue got sale after they clicked on Product A on which you advertised,( showing Data Backed alternate purchased products will have a higher Relevancy to get your ads the priority on visibility on your own Products PDP) 6) Use DSP - Drive Abandoned cart/Website Churned visitors to your Amamzon sales page or Store Sub page : If you are a Brand who has Multiple channels that Generates Traffic in your website and you have ATT (amazon Ads Tag - which is basically Amazon's version of pixel) Installed then you can retarget those lost customer and send them to Amamzon Sub Store page (which will have much more trust and conversion) 7) Higher Regional Visibility : We have done a detailed analysis on this point on our recent video where we showed How to know which Pincode drives most sales and How to get extra visibility on those pincodes which results in Lower CPC due to higher relevancy and LOW ACOS. Check the video in comments to get the complete demonstration with real examples on the 7 Actionable tips. Get ready to make this Prime Day your most successful yet! 💪 #AmazonPrimeDay #Ecommerce #AmazonSellers #PrimeDayTips #OnlineRetail #DigitalMarketing #AmazonAds