Nabiswa Wanyama’s Post

One sweet-and-sour thing I did lately for the first time on LI, that ALL active creators should 👉 know. 🍭 SWEET I've churned out so many posts that, if I wanna comment to on someone's post, I attach the link to my relevant post -- as a comment. In this way, I express a full-fat opinion (i.e. comment) in the form of a (past) post. Does it save time? No, because I often have to go back and search for the corresponding post, grab its link, and share it. Yet it does add weight to their post immensely by blending similar perspectives. And corroborates the post's significance. 👉 It's sort of my mini personal Google; I search my past posts, choose one, and go.😄 And I've done it 5 times in 10 days? First time ever in my LI presence. It feels so good to have built up a massive reservoir of posts and sprinkle a few ones here and there, when necessary. This is what Joseph Condren recently said about "leaving digital traces" behind... 🍋 SOUR It hasn't always landed well with the poster/creator. Some perceive it as rude or an intrusion into their space, and I understand that. The responses I received when I attached a link to my post were from neutral to lukewarm. As a matter of fact, one big-gun account blocked me! 😯 I wasn't offended but I pondered it afterwards; how did it feel to him to the point of blocking me? Was it that bad? Offensive? intrusive? Threatening? Annoying? This sends me the subliminal message that I've got to be careful with this habit. Although it feels good to me and is comforting to my LI presence, it may not be ''politically correct''. What do you think? ⬇ In any case, I admit this is the first time I'm using so frequently my past posts to express an opinion right away -- in the form of a comment. Never has this crossed my mind so far, until now, because it happened more often than I anticipated. And it's all because I've churned out copy (posts) that cover a multitude of topics under the sun -- not just about copywriting. Part of the magic of being active on Linkedin, yea? ⬇ Now, as I said recently, can you imagine if 8bn people did this ⁉ 😄 You can do it as well, you know. I don't know how it'll all evolve but it certainly feels good to have concocted a massive array of posts on this platform. The rest is up to you to consider!

Social media content is both an art and a science. If you’re a content creator or a social media marketer, you probably feel like an artist sometimes and a scientist other times. But here’s the secret: You probably lean more into one. Is one better than the other? Let’s examine this. -Who is more analytical? An artist or a scientist? -Who is generally better at making decisions? An artist or a scientist? -And who is better at delaying gratification? An artist or scientist? When you think about it like this, it is understandable why the most successful people on socials think like scientists.

"I want you all to comment on my posts, but I won't comment on yours..." That's the vibe I give off to many creators on my list. And, rightfully so. For every 100 comments I get, I only give back 10. ...then I b*tch about getting low reach on my posts. ↯ I silently judge low-effort content getting all the likes (don't we all?), I used to be curious as to why the algorithm favors shallow content creators. And now I realize that it looks at them as real humans who communicate. ..while it looks at me as an arrogant, narcissistic, self-proclaimed industry expert. Because, after all, LinkedIn is a *social* media network. There's no place for a self-centered introvert. ↯ But I'm not selfish. Those who've interacted with me here know I go the extra mile to help people. (But isn't that something all introverts say?) Well, I'm not selfish, but I can't help it. I don't have time to leave 100 comments under your posts. I try my best to reply to all comments under mine. ↯ Because, I don't see: → Yes → Nice → Good → I agree → Nice post → Thanks for sharing ...as comments. I call this a waste of space. Nor do I like any comments that REPEAT what's said in the post. And I find long AI-written comments as pure torture. ↯ Lastly, I loathe FAKE COMPLIMENTS. I don't need them from you; certainly, you don't need them from me. If your post is below average... I won't cheer for you. I won't endorse you if you're saying something factually wrong. ↯ Yes, I'm not going to criticize you in public. But I won't endorse your post because that would be: → Wrongly encouraging you. → Destroying my brand that revolves around authenticity. What is the point of being here if you're not genuine? ↯ ("But, who gives you the right to judge?") Everybody judges, sweetheart. We just don't have a dislike button here yet. ↯ Anyway, if I cut all of that from my list... I'm left with a minimal scope for commenting. And I don't comment until I have something MEANINGFUL to add to the conversation. To come up with a comment like that takes time. ↯ Because I don't believe in fluff for my brand. If there's no fluff in my posts, why should there be fluff in my comments? I'm not fluffy. I'm Luffy. My brand is sharp and cuts through the BS like a knife. ↯ ...but I have to be nicer to people. I have to be more generous. I will try commenting more; maybe the algorithm will lift its curse. While others focus on *wow*, I'll focus on *how* So let's see... If it's worth putting 2 hours into a carousel that gets 500 impressions. ↯ PS: Do you have a Biryani day at work on Fridays? ..

🛑Just stop posting about how other people's content is boring.🛑 That's boring. 🤷You have a choice about who you follow, connect and interact with. 🤔They may not be creating content for you. 😨 It is really hard and totally out of a lot of people's comfort zone to show up on social media. And those types of posts just create another barrier to them doing so. ☹️ It's also totally unsupportive - would you accuse someone you met of being boring? I doubt it. Lastly, if you are worried about being boring, just post it. You might be surprised what happens, particularly if you ignore the vanity metrics. #socialforgrowth #kindnessalways

Effectively engaging on other peoples posts is my main source of connection, leads, media coverage and content creation. When you write meaningful comments, you’re often writing what could also be authority content for your own audience. Yet most people scroll on after responding and leave that juicy content behind. Then later, when they sit down to write content they have no idea what to say. What I do is respond, then copy and paste my comment into a new post and publish it, or into Word, when I want to expand on the topic. For 70% of the population, this method of responding and reusing is their path of least resistance to showing up on social media consistently. Do you reuse your comments?

3 Reasons why you should repost old content One of the hardest parts of posting consistently on social media is coming up with content. Some people think once you create a piece of content it's one and done. Nothing could be further from the truth. Here are 3 reasons you should repurpose and repost the same content every 6-12 months (maybe even more frequently) 1. You have many new followers, and even existing followers that never saw that original piece. 2. Most people have short term memories, and don't remember the post, certainly not the details of it 3. THIS IS THE MOST IMPORTANT ONE: The best knowledge needs to be reviewed over and over again. Have you ever had a coach or mentor, that used to say the same phrases over and over again? I bet you know them verbatim, not just because they were powerful words, but because you heard them so often. So too with content, the most important messages should be repeated over and over for them to really sink in Repurposing is a whole other level, of taking long form and putting it in short form, or text to video, or carousel. But remember the important messages need to be repeated (see what I did there? 😉) #weissadvice #costsegregation

When you write for social media all too often you can put on formal language that people wouldn't hear if they actually spoke to you face to face. This article gives you a variety of tips that you can employ to ensure that your social voice sounds like the real you. https://lnkd.in/eyn_RaZe

When you write for social media all too often you can put on formal language that people wouldn't hear if they actually spoke to you face to face. This article gives you a variety of tips that you can employ to ensure that your social voice sounds like the real you. https://lnkd.in/eyn_RaZe

When there is more than enough outlets to post content it can be tempting to overdue it. It can also be tempting to just ignore the practice of content repurposing altogether. There are ways to do it smart as there are also ways to make too much work for yourself. For instance there are tools that can be used to chop a long form YouTube video into YouTube shorts, IG reels or TikTok posts. Reposting entire blogs from your company site to Reddit or Quora won’t work. Google would mark one of them duplicate content. But taking parts of a blog post and reposting to X or LinkedIn would. I wrote a post on things to look for in your content that will make for good content repurposing candidates. Link in the comments.

Everyone says they're not sure why content goes viral. But if you've been in the industry long enough, you do. If you've been creating content on social media for any amount of time, you know what goes viral and what doesn't. Sometimes it's a total shocker out of left field. But most of the time, your moves on social media are calculated because you're constantly learning and iterating what works and what doesn't. For example, I knew that the post I wrote the other day about being a ghostwriter wouldn't do as well. That's because it's based on selling. But I knew the post I wrote about finding more work would do well. That's because it's based on inspiration. And I know whenever I tell a personal story and relate it to my audience, it will do the best. But I also know these kinds of posts do well: - Polarizing posts - Posts that make people mad on purpose - Posts that call people out - Negative hooks or selling That's why I never do them. They don't align with me and feel inauthentic. Let's take the writer dude who's currently calling out Taylor Swift as a bad example for young girls since she's 34, isn't married and doesn't have kids. First, anyone who calls out Taylor Swift for anything other than sheer adoration will face the wrath of the Swifties. And second, since he's a writer, he probably knows this and is trying to attract attention (even if it's negative). Yes, this subject matter will do well, but is it worth being hated to go viral? Some say it is. I say it's just a marketing ploy. You get to choose what type of content you put out into the world. I recommend that it's based on what you stand for and want to be known for. As I always say, your feed is your legacy. Make it a good one. What do you think about polarizing posts?