Nanolumens - LED Visualization Solutions’ Post

😻 ☕️ What do you think of this new collab? Grind | Certified B Corp and Hello Kitty have joined forces to offer a limited edition Hello Kitty branded pods and accessories. If you think about it’s the perfect brand synergy. Grind’s audience are likely well aware of the Hello Kitty brand and resonate well with it. It encourages sales and increases awareness for Hello Kitty. #brandpartnerships #partnerships #partnershipmarketing

Unlocking Authenticity: How ‘One Love’ Found Home in Black Barbershops and Salons I’m excited to have worked with the Paramount Pictures team to help launch One Love! The kaleidoscope of cultural transformation, where the entertainment industry continually reshapes itself, the Black barbershops and salons remain reliable and steadfast, their significance undiminished. These incubators of culture of tradition and community have not merely endured; they have emerged as formidable forces in reshaping the entertainment landscape. Paramount Pictures' "One Love" demonstrates a profound understanding of the cultural capital embedded within these revered spaces. By choosing to intertwine the film's narrative with the heartbeat of Black barbershops and salons, Paramount embarked on a journey of cultural immersion, authenticity and resonance. The decision to weave "One Love" into the fabric of these communal institutions is a stroke of genius, rooted in an appreciation for the organic conversations and cultural exchanges that transpire within their walls. Bob Marley's legacy of unity and love finds fertile ground in these intimate settings, where authenticity reigns supreme. Through strategic engagement with barbers and beauty shop owners, Paramount leveraged the influence of these community gatekeepers to amplify the film's message. Their endorsements and recommendations created a ripple effect, igniting a groundswell of support and enthusiasm within their spheres of influence. "One Love" transcends traditional marketing paradigms, embracing the power of grassroots engagement and cultural authenticity. It underscores the enduring relevance of brick-and-mortar establishments in an increasingly digital age, reminding us that the pulse of culture beats strongest where communities gather, share stories, and celebrate their shared heritage. As we navigate the ever-evolving landscape of entertainment, "One Love" serves as a beacon of innovation and inspiration. It teaches us that true resonance and cultural relevance is found not in superficial marketing gimmicks but in genuine intimate connections forged within the heart of Black communities. In the harmonious convergence of art and culture, Paramount Pictures has uncovered a new frontier in storytelling—one that celebrates the richness of Black barbershop and salon culture while paying homage to a musical icon's enduring legacy. "One Love" is more than a film; it is a testament to the power of love, unity, and community—one that resonates deeply within the sacred halls of Black hair communities across the globe. #marketing #advertising #barbershops

Went to the #ikeasleepeasy #NYC pop-up event this weekend. Overall, it was well executed: a faux bodega entrance, followed by a “secret” graffiti-covered hallway that led into a series of rooms highlighting different aspects of sleep -- sound, temperature, air, light, and comfort -- each with some hangtagged and QR-coded IKEA products. There was a DJ, free food (surprisingly no #meatballs), an embroidery station, an #AI dream interpreter, and plenty of spaces for grownups, kids, and those in between. It was staffed with friendly associates and well marketed, especially in the subways and stations closest to the event. That being said, I left -- as often happens with pop-ups -- wondering what it was for and what it accomplished. Yes, the whole thing was #grammable (Insta shows “100+” #ikeasleepeasy posts) and there was an #IkeaFamily check-in station (you needed to scan in to get a #swagbag). But from what I observed during the 45 min we were there, it was a #tweener, stuck in between being a #party and a #store. It wasn’t fun enough to hang out for the afternoon, and it lacked enough product tie-ins to make it a productive shopping event. We went as a family because we are looking to revamp / update our kids’ rooms. So I was hoping to get inspiration, ideas, or perhaps even some room design guidance (my kids were hoping for the same). So while we enjoyed the treats, we didn’t really learn anything new that could help or see any #MustHave products, and we didn’t leave any more likely to consider #Ikea than we were going in. And as I write this 2 days later, I have not received any follow-up, and am interested to see how they re-engage on the items I scanned and the fact they know I attended. I've been to a lot of pop-ups, and this was one of the better ones. The theme was clear, and well-aligned to the brand and its products. The staging and flow gave people something to do. And most of the attendees seemed to be having fun. I think, though, for the #brands and #retailers who put these on, there's never enough happening before or after to drive the customer engagement -- and ultimately the #sales and #CLV -- to make them seem worth the effort. A pop-up cannot be viewed as a "thing" unto itself; it has to be a means to an end. And all too often, that's the part that's missing.

Excited to announce the fact that Craftmore nl is an official brand! Being registered isn't just about having a fancy certificate to hang on the wall (though, trust us, it's going up with pride!), it's part of a bigger plan. With a registered brand you safeguard your brand and business from infringement and copycats and more. Interested in registering and safeguarding your brand, just sent me a DM and i'll explain how and why we did registered our brand! #craftmore #officialbrand #brandprotection #branding #digitalagency

🎪 What do retail brands have in common with fairs? They both need a theme. Themes play a major role in brand because they help manage the perception and create meaning. I wrote my raw thoughts on 'Theming Retail' here and related it to the psychology of meaning creating and association. Since it is Fair Season, I had to reference the fair as well.... https://lnkd.in/d_qidXEF Enjoy on Thunq and let me know your thoughts. #brand #retail #retailstrategy #branding #marketing #theme

Caraiman, a statement among romanians and a beer brand that was relaunched to claim it’s status among beers. Creating a series of brand activations that raised humorous situations around beer was an enjoyable and creative challenge for our team at Mediascope. From Jenga, to the Hookie game and the popular Beer Pong, we delivered stand-out results, beyond expectation for Caraiman, and this is only the beginning. With perfect synergy between the creative, activations and production teams, the entire process was designed with focus on brand experience, brand awareness, customer engagement and last but not least important - waste reduction and sustainability. #eventmanagement #brandactivations #production #mediascope #caraiman #albafest #sustainability #production #inhouse #wood #woodworker #wooddesign #design #exterior #exteriordesign #event #eventsetup #setup #warehouse #horeca #horecadesign #madetobeseen #diy #events #premiumquality #premiumbrand #brand #brandidentity

Learn how multi-location brands like Michaels and Hobby Lobby are adapting to the changing digital landscape: https://bit.ly/3ULaPcd #RetailTransformation #marketingstrategy #streetfight Michaels Stores , Hobby Lobby

🙏🏾 check out the article below ⬇️

New article out on KBB online! See some of our favorite products from this year's KBIS!

Picture this: You walk into a store and all eyes are on you. That’s uncomfortable, right? Now picture this: You walk into a store and you get everything you’re looking for. Well, that’s the Knya stores for you! 🎉 We’ve designed our Knya stores to be an engaging experience for customers. Focusing on our customers, we’ve embedded our brand into the stores. Anyone who’s visited would know that: - Our brand manifesto is written on the walls so our mission is always in focus 🎯 - You can see how our custom embroidery looks on the scrubs ⚕ - Brand elements are scattered across the stores for an immersive experience 💜 And if you haven’t been to the store yet, we look forward to meeting you! #Knya #OfflineStores #BrandBuilding