Narendran Baskar’s Post

🚀 Are you struggling to find the right audience for your product? Understanding Product-Market Fit is crucial for any startup or established company looking to grow. What Product-Market Fit really means, why it’s important, and how you can achieve it. Let's connect your product with the perfect market! Swipe through to learn more! 💡📈 Follow Narendran Baskar to learn more about product growth and success. #productmanagement #productgrowth #productmarketfit

A recent Google Trends analysis for ‘growth product manager’ shows a 425% increase in average monthly interest over the last 5 years. And a recent ‘People’ search on LinkedIn returns over 2,600 professionals with a title that contains the words ‘product’ and ‘growth.’ Ideally, a growth product manager has a dedicated team of engineers, analysts, and UX designers who work together to strategically prioritize initiatives, nail down experiments, and define measurements. This cross-functional team then connects with various other company resources depending on the current initiative. #productgrowth #growthproductmanager

This is an intriguing discussion, particularly given Ravi Mehta's extensive background. However, I do find some points debatable. For instance, while visuals like wireframes can enhance clarity, they might also restrict creative thinking in the early stages. Over-reliance on detailed visuals can lead to rigid execution, stifling innovation. On the topic of NCTs vs. OKRs, each organization has unique dynamics, and what works for one may not necessarily suit another. The flexibility in approach should be tailored rather than universally recommended. Finally, selective micromanagement can quickly become counterproductive if not executed with precision; it risks diminishing team morale and autonomy. It's imperative to strike a balance between guidance and independence.

Data can be intimidating. It’s a complicated process to get it right. Not every product can be measured in the same way, and not every metric is relevant to every product. In short, data enables you to understand the needs and behaviors of your customers, identify opportunities for growth, troubleshoot potential issues, and predict trends. With proper data analysis, you can transform abstract numbers into real-world strategies, leading to improved product design, better user experiences, and, ultimately, increased business success. I’ve put together some key product metrics I believe you should have on your radar as a product-led growth pro. #productgrowth #metrics #productsuccess

Amazon's strategy for 60 Million People🔥 Audible is bringing storybooks to life with an OOH effort that is expected to be seen by over 60 million people in what is being described as the world’s largest global AR campaign to date, per release details. This effort represents an extension of Audible’s first-ever global marketing campaign that launched June 3 under the tagline “There’s more to imagine when you listen.” The out-of-home effort leverages GroupM’s WinDOOH technology to transport consumers to fantastical words inspired by popular Audible titles without the use of a mobile device. The AR campaign is meant to demonstrate how the act of putting on a pair of headphones can fuel your imagination and transport you to a version of reality different from your own. The effort notably does not require viewers to utilize a mobile device to view the interactive elements. AR has become a popular marketing tool, utilized in recent efforts from brands ranging from Coca-Cola to Honda to Snickers. Was it helpful? → Let me know by commenting below → Repost it for future reference ► Follow Narendran Baskar for interesting product growth insights✔️ #OOH #Augmentedreality #campaigns

🚀 8 Brilliant Examples of Personalized Marketing and Why They Worked! 🌟 🔍 Did you know that personalized marketing campaigns have shown a 30% increase in customer engagement compared to generic mass marketing efforts? 📈 Over 6 in 10 consumers find personalized product recommendations extremely helpful. 🛍️ ❓ What is Personalized Marketing? 🎯 Creating personalized content, marketing, and customer experiences is all about good quality data and the way you use it. 💡 🌐 Brands combining consumer data with advertising technology are delivering individualized messaging, products, and experiences to customers in more innovative ways than ever. 🛒 🌟 Top 3 Examples of Personalized Marketing and Why They Worked: 🚀 Amazon 📦 Amazon’s recommendation algorithm suggests products tailored to individual tastes, driving impulse buying and growth in sales. 📈 Starbucks ☕ Starbucks' gamified mobile app integrates rewards with customized orders based on customer preferences, boosting revenue and sales. 💳 Coca-Cola 🥤 The 'Share a Coke' campaign personalized drinks with consumer names, sparking engagement and increasing sales for the brand. 🌟 The shift towards personalized experiences is reshaping how brands connect with their audience. 🤝 #personalizedmarketing #cococola #starbucks #amazon

It was an insightful session on product analytics from both D2C and B2B perspectives organised by product folks! 📊💡 Had a lot of understanding to analyse product performance in direct-to-consumer (D2C) and business-to-business (B2B) environments. Understanding customer behavior, identifying key metrics, and leveraging data-driven insights is crucial for optimizing product strategies in today's competitive landscape. A big thank you to our speakers Mohit Rajpurohit and Dinesh Kumar P sharing their expertise and valuable insights about Mixpanel, Amplitude and Google clarity. Looking forward to applying these learnings to drive growth and innovation in our product analytics approach! Sincere thanks to the organiser Jayasuriya Venkatesan & The Product Folks #ProductAnalytics #D2C #B2B #DataDrivenDecisions #Innovation

A survey by Glassdoor showed that 65% of Indians didn't negotiate salary after receiving their most recent job offer. The importance of negotiation can’t be overstated. Negotiation holds the key to getting ahead in the workplace, resolving conflicts, and creating value in contracts. With that said, I really loved the negotiation program offered by American Negotiation Institute Here are my key learnings from negotiation professional certification Dealing with contentious tactics by Lisa Gates 1. Recognize Tactics: Learn to identify common contentious tactics like ingratiation, promises, shaming, persuasive argumentation, and threats. 2. Respond Appropriately: Use diagnostic questions, mirroring, and focusing on the problem (not the person) to navigate and defuse these tactics. 3. Maintain Leadership: Demonstrate leadership by steering the conversation from adversarial to collaborative, aiming for a problem-solving approach. Structuring a deal in negotiation by Mike Figliuolo 1. Define clear, fact-based criteria for the deal, like ROI or cost. 2. Identify and plan how to overcome potential deal obstacles. 3. Understand the deal's urgency and how timing affects your position. Look for ways to make the deal better for all parties, such as additional benefits or incentives. 3. Every interaction is a negotiation by Chris Croft 1. Negotiation is crucial when dealing with peers, as there's no power difference. 2. It's about seeking mutual benefits, not just airing grievances. The goal is to improve working relationships by finding what you can exchange. 4. Viewing negotiation as a problem-solving process by Kwame Christian, Esq., M.A., fostering collaboration. 1. Negotiation is a continuous cycle, consisting of preparation and engagement stages. 2. Three R's of preparation: Research, Rehearsal, and Review, which are crucial for effective negotiation preparation. 5. Align your tactics and strategy by Michael Wheeler 1. Strategy should drive tactics: It's essential to ensure that your negotiation tactics align with your larger objectives to maintain a coherent approach. 2. Behavior consistency: Your actions in negotiations should consistently reflect your strategic intentions to avoid unintended outcomes. 6. Impact of tactics by Kwame Christian, Esq., M.A. Tactical choices can provoke competition or foster cooperation, influencing the negotiation's direction and outcome. BATNA stands for Best Alternative to a Negotiated Agreement. It's crucial to have a backup plan before entering negotiations. Improving your BATNA is essential for a stronger negotiation position. Consider the other party's BATNA; you might be overestimating their position. Psychological advantage can be gained by understanding both BATNAs. Initiating other options (e.g., another job offer) can boost your negotiation confidence. Thanks to LinkedIn Learning to facilitate this program. #negotiation #leadership #strategy

Have you ever thought about the tug-of-war for our attention every day? As Reed Hastings, Netflix’s CEO, aptly put it: "We are competing for our customers' time, so our competitors include Snapchat, YouTube, sleep, etc." 🌐💡 Our digital landscape is buzzing non-stop: 63 lakh Google searches every minute 40 lakh Facebook likes every minute 43 years of video content watched every minute In today’s attention economy, every app, notification, and ad vies for those precious seconds we have.📱 Here’s how I spent my lazy Saturday morning: I started with a glance at emails, then jumped to Instagram reels, which reminded me to check WhatsApp. Before I knew it, I was deep into YouTube tutorials. From exploring new recipes to catching up on the latest tech trends, it’s fascinating (and a bit overwhelming) to see how each app pulls us in. It’s a constant game of retention and engagement! 🎮🕹️ Hit a follow at Narendran Baskar for brain-chilling posts. #AttentionEconomy #LazySaturdayReflections

Mid-career can be tricky—you might become too expensive for the jobs you can do and not want the jobs you can get. 🤔 While aging happens to everyone, improving your skills is a choice. 🧠 As we get older and take on senior roles in many companies, promotions and salary increases often happen automatically, at least for a while. 📈 This works fine as long as your skills grow along with your salary. 📚 But if your ability to add value falls behind your pay, it’s a warning sign. 🚨 What if your company cuts your job or asks you to justify your role or salary? 🤷 What can you do? Try this test: Each year, ask yourself, “If I were a freelancer, could I earn as much as my current salary (or more)?” 💼 If you can answer yes, you’re doing well. 👍 Make investing in yourself your top priority—not just in technical skills, but also in people skills, personal branding, networking, and so on. 🔧 The coming years will be tougher, and being stuck in the middle won’t be pleasant. 🌪️ If you can succeed without your company’s business card, you can survive tough times. 🏆 Prepare for those tough times. ⛄ Don't forget to follow Narendran Baskar for more posts like this! #job #skills