Oppan Gangnam Style
got this article from a super retail-geek website about the "path to purchase" you know, how consumers make a decision to buy something, there is a whole Institute, belonging to a discipline called #categorymanagement, just ask me.....
Gangman Market has now opened in Chicago is still capturing the buzz from the famous song from over 12 years ago. As a reminder, the song was YouTube's first to hit 1B views and was its most viewed for many years amplifying the K-Content boom. Interestingly, the store stocks products from run-of-the-mill manufacturers like Mondelēz International and PepsiCo that are typically sold overseas.
Anyway, in order to get butts of the chair and into the store, #retailtainment has been around for a while. Back in my Walmart days we did a big one around #shrek2 and Jeff Katzenberg was seen frequently in our cafeteria. Kudos to him for schlepping out to Bentonville, monthly. This was while #timewarner CEO Dick Parsons proudly and publically claimed "I have never stepped foot in a Walmart Store", $5B in DVD sales, nice one Dick.
The power of soft power is huge and that is why gov't is now backing the entertainment and video industries more and more. Watch for more hard investments into soft power by the government and industry going forward, particularly in Asia and smaller countries like Taiwan, Thailand, etc. They have studied the success of Japan, Korea, etc, and are tweaking to their own needs.
#kcontent #kdrama #jdrama #kpop #jpop #softpower #pathtopurchase
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Husband-Daddy- Lifestyle Enthusiast at COMPASS RE, Master Certified Recovery/Life Coach and Maker Of Life's Melodies. I Help People "Reclaim Their Lives...
2moThey’re my official supermarket too!! It was also my very first job!! #publix #publixsupermarket #publixwhereshoppingisapleasure