SO... everyone has probably seen this floating around.
What I find super interesting about this is that the fictional story they've created is quite compelling. The oppositional forces in conflict banding together around the quality of the wine and the love of the place. It's ALMOST like real life...
So now companies pay storytellers to create fictional stories for brands? Across the board? Interesting times. How would this apply in your industry?
Coles owns around 260 brands of wine that don’t disclose their affiliation with the supermarket chain. Four Corners examined the story of ‘Two Churches’ Shiraz, to find out where it's really produced.
Watch the documentary on ABC iview: https://ab.co/49FftN5
I agree!! Terroir is such a key part of wine making- this isn’t just a harmless origin story! I would be incensed to learn a yarn company telling a story about a farmer, a flock and a locally produced yarn only to learn it had been processed in China! Ummm that happens more often than you think…
All products (Wine, Beer, Spirits) should be clearly labelled 'home brand', instead of continually and deliberately deceiving customers. With this deceptive vertical integration on top of the duopoly (Coles and Woolies/Endeavour) controlling almost 70% of liquor sales nationally, it's no wonder local wineries, breweries and distilleries are suffering. What good is it to the local economy when they prefer to sell home brand products over real, locally made products. The government should help customers make informed choices by changing labelling laws.
Coles owns around 260 brands of wine that don’t disclose their affiliation with the supermarket chain. Four Corners examined the story of ‘Two Churches’ Shiraz, to find out where it's really produced.
Watch the documentary on ABC iview: https://ab.co/49FftN5
We wonder why we are loosing the battle with connecting with wine lovers and future wine drinkers. It appears all we need to do these days is come up with a fancy story, brand name and a whizz bang label and there you have it we have created a new wine.
Coles and Woolworths have been for many years have been building what they refer to as their private label range , Coles has over 260 such private labels and they seem comfortable with trying to position these as authentic family owned and terroir driven wines.
They are selling fairy and bullshit thats all and all to often to wine is of an inferior quality but boy it back story , look and feel appear very authentic. true small family makers are being pushed off the shelves and the big boys don't want your labels.
The ACCC should be looking more closely at this duopoly , the cost of it growth will be difficult to calculate, emerging wine drinkers are just to smart to be continually conned by this crap, they will simply turn their backs and walk away thats game set and match.
https://lnkd.in/gC4DxFqF
Indulge&Pair is a family business.
We wear our hearts on our sleeves, then roll them up when we need to get to work.
That's what family does. We help one another, just like we help those who choose to join our family. We're much more than a wine distributor.
We're two people who care about your business and happen to have awesome wines.
#FamilyBusiness#WineLovers#SupportLocal"
Support the grass root Families of wine, real brands with real brand stories, Families who have invested their blood sweat and tears in the development of their vineyards and wine businesses, poured their life savings and invested in regional South Australia to build a sustainable business for their families.
Next time when you are shopping for a good bottle of wine, take a moment and identify is this a real wine from a real winery with a real brand story or is it a bullshit brand from a bullshit producer who has no connection to the land or the terroir.
Conglomerate companies are creating millions of litres of commercial wines, that go into brands that are essentially fooling and misleading the consumer !!
https://lnkd.in/ghPju6sa
🤢 A £6 wine is one of the WORST VALUE FOR MONEY things your money can buy
There’s a load of fixed costs in a bottle of wine (duty, packaging, and logistics).
And in fact, it’s EVEN worse after duty was increased in August.
This leaves no money for wine at the cheaper end - you’re spending a fiver on the stuff you can’t even drink.
Spend a bit more, and the amount spent on the wine itself increases exponentially.
I reckon the sweet spot is between £15-20.
How much do you spend on a bottle of wine?
Good news is more important than ever in the doldrum recesses of the naysayer mind.... 🤓
But the issue is that this news really isn't new, as you can see in the graph.
So why the disconnect?
Why is everything so disjointed & overwhelming in the wine supply chain?
As we know, there's a LOT of moving parts in this picture & the one that we still haven't reconciled (think an imbalanced checkbook) is the temporary pain of:
"US Wine Oversupply generated by a single year flood of 50,000,000 more gallons than the U.S. wine market could handle after the 'smoke' rejection of 325,000 tons of grapes in 2020 (simultaneous to the 27% price drop of international wines when the world shut down).
It really is quite simple in one sense. Math matters.
Consider first, the 700,000+/- tons on unharvested grapes in 2023.
Thank GOODNESS those grapes didn't hit the market!!
The simple math is 50,000,000 gallons of oversupply from imports shipped in one year ('21-'22) divided by 170 gallons per ton divided by 6+ tons to the acre and........well, there you have it!
Have what!???
50,000 acres of California grapes being recommended to pull out to rebalance.
That # has now increased to a 70,000 acre recommendation but it is more like 100,000 acres in reality.
Why?
Because there's no slowing the additional importation of wines.
Don't get me wrong.
I'm not here to say good or bad or right or wrong.
We're just trying to get to accuracy of reporting, accuracy of the mechanisms causing supply strains, & accuracy of reporting whether or not current policies for wine trade are either healthy or unhealthy for the U.S. wine trade overall.
We know that reduced cost imported products are supplying better value to U.S. wine consumers.
'But'....who really wins when 90+% of the supplier side loses?
Can a weak domestic U.S. supplier wine industry make for strong international wine trade partnerships?
Who is actually out there counting the costs.
"But the good new Nick!!!"
YES! We have so much good news but the negativity is causing a national nausea, in-turn stifling the creative wine mind from creating great strategic wine plans.
Australia has 20x the strategic thinking than the U.S. wine trade...& they're fighting to do better. (yes Dan Eggleton and Emanuel Skorpos?)
So am I for the importation of excellent wine at great pricing?
Absolutely! In fact, I'm importing!!
The U.S. wine trade is in much better condition than the downtrodden media & low-grade data pundits are portraying.
While we clean up the mediocre grape quality & equally mediocre wine branding, we should simultaneously leverage the facts of these numbers & prepare for the largest increase in wine consumption that the U.S. has ever witnessed.
Mark my words.
Buy me a drink if I'm right.....& we'll smile all the way to the bank BECAUSE we responded to our market challenges with purpose & imagination.
#winevision#winefuture#internationaltrade#tradepolicy#wheretradematters#techtalk4wine
Professor, Wine Writer & Consultant, President of Wine Market Council
Finally, some more good news about wine! This new BMO report, which includes some of our WINE MARKET COUNCIL consumer survey data, shows that wine sales are up in the U.S. market, and have increased 46% since 2018 to $107 billion. I'm so grateful that there is finally a fact-based report that represent 100% of the U.S. market. Thanks to authors Adam Beak, Jon Moramarco, Christian Miller, and Andrew Adams! #winebusinesshttps://lnkd.in/dfCX7XvB
Interesting study form the Wine Market Council on Young Wine Consumers.
Their conclusion: " Wine is too complicated "!
With a diversified offer constantly increasing in many new emerging categories (RTD, non alcoholic, THC beverages, ...), wine brand owners would benefit of really understanding what appeals to younger/future consumers.
link of the study below.
Business Intelligence Solutions | BevAlc & Canna Analytics | Management Consulting | Process Optimization | Enterprise Support
“A lot of them feel like wine is a club and they’re not invited,” CEO of EthniFacts LLC Mike Lakusta said.
🔍 WINE MARKET COUNCIL is sharing insights after partnering with Ethnifacts to host a shop along with 27 young adult and multicultural shoppers.
One of the biggest issues, Lakusta said, is that winemakers and retailers continue advertising wine using terms and descriptors that don’t resonate with modern consumers. “No one in this age group knows what a currant is,” he said. “We need to use descriptors that make sense to them.”
🤔 (What does a currant even taste like?!)
“Wine needs to be fun again.”
🍷 Here, here!
#wineindustry#winemarketing#genzhttps://lnkd.in/d68ZJhEv
Educator | Entrepreneur | Slow Fashion Advocate
8moI agree!! Terroir is such a key part of wine making- this isn’t just a harmless origin story! I would be incensed to learn a yarn company telling a story about a farmer, a flock and a locally produced yarn only to learn it had been processed in China! Ummm that happens more often than you think…