【Driscoll's, the largest berry company in the world】
Driscoll’s is a prominent US company controlling almost 1/3 of the US$6 billion U.S. berry market, including 60% of the organic strawberry market, 46% of blackberries, 14% of blueberries, and nearly every raspberry that isn't picked by consumers themselves.
Under the leadership of Miles and Garland Reiter, the fourth generation of the family business, the Reiter family owns around 70% of the business. Their commitment to quality and innovation has not only solidified Driscoll’s reputation but also transformed the way berries are produced and enjoyed across the nation.
The Reiter Family's journey in agriculture began on the San Francisco Bay Peninsula and evolved through the 1900s as they migrated south into Watsonville and the Santa Clara Valley. It was here that Miles and Garland's grandfather, alongside his cousin, initiated the cultivation of their own Sweet Briar strawberry varieties. After World War II, the family established their respective companies and began marketing strawberries under the Driscoll Strawberry Associates label, collaborating with other families and suppliers.
Their father, Joseph Reiter, further expanded the business by exploring new agricultural territories while grooming Miles and Garland as the next generation of berry leaders.
Upon graduation, Miles dove headfirst into the family business and established himself as a reputable strawberry farmer. However, life took a tragic turn when the brothers lost both parents in a plane crash, thrusting them into a pivotal decision: to transform the family business model and disrupt the agricultural industry.
How did the brothers save the company from a tragic leadership crisis?
Source: https://lnkd.in/evSYxafX
https://lnkd.in/gNMjTx9g
#CUHK #CUHKCFB #FamilyBusiness #FamilyOffice #ReiterFamily #Driscoll's Driscoll's UK Driscoll's Australia Driscoll's EMEADriscoll's Latinoamérica
Talent Solutions Manager @ Randstad specializing in Business, Administration, & Operations
2moIt’s been fun watching this company grow!