How the Minnesota Twins used this strategy to help bring baseball back to the youth ⚾
Listen, even as a kid growing up in St Louis watching the Cardinals play, I can respectfully say that baseball has, in fact, become boring compared to other sports in the last couple years.
It's just too slow for my brain's liking.
The MLB has started to take notice and developed strategies like the increased pitch clock to speed up the games for the younger fans' enjoyment.
The Twins saw an opportunity that they knew they could execute on. The organization started identifying four specific categories that Target Field offered that would excite young fans the most. These categories include retail, food & beverage, groups and theme night, etc.
The Twin's did their research online and developed an army of micro influencers tailored to that specific niche to invite them to attend some of the Twin's regular season games.
Influencers like foodies, dj's, day in the life vloggers, pro gamers, etc, all shared their experiences at the Twin's game to their social accounts. Causing an uproar of different younger audiences seeing their favorite influencers attend the Twins games.
Over 50 micro-influencer posts received over 1 million organic impressions, 140k engagements, and most importantly, spiked over 200 ticket sales for the Twins regular season games.
❌ No strict massive handbook with guidelines to follow.
✅ Just simply come to the games and post the way your audience knows.
True authenticity 🤝
#microinfluencers #ugccontent #organicsocial
Communication Specialist/Video Producer/Digital Media/Sports
2dI would absolutely love to be part of this event...